Author
Hannah Carvalho
Hannah Carvalho is a former senior editor at Associations Now.
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MembershipArticleOver 2 years old
A KPI-Driven Strategy for Building Stronger Affiliate Groups
After some of its state affiliates closed during the pandemic, the Medical Group Management Association used four KPIs…
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Business DevelopmentArticleOver 2 years old
Strategies for Hosting a Successful Shark Tank Competition at Your Conference
Holding a pitch competition can be a great way to not only highlight new innovations but also create…
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MembershipArticleOver 2 years old
What a Pending Supreme Court Antitrust Case Means for Associations
During a recent ASAE webinar, experts discussed how an antitrust case could have major implications on association membership,…
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Conscious InclusionArticleOver 2 years old
Advance DEIA Goals Through Data-Driven Decisions
Data-driven organizations are willing to take an honest look at their data and then find solutions to the…
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Marketing / CommunicationsArticleOver 2 years old
Student-Led Podcast Strategies Build Member Participation
Association podcasts that involve student volunteers can help fellow students gain important insights into their industry. But since…
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Meetings / EventsArticleOver 2 years old
What Meeting Pros Need to Know About Generative AI
AI can provide insights that help event planners make informed decisions, enhance personalization, and optimize event logistics. Two…
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Meetings / EventsArticleOver 2 years old
Starting Points for Creating Sustainable Events
Developing a large-scale sustainable meeting may be challenging, but it’s not impossible. The keys to success for associations…
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Meetings / EventsArticleOver 2 years old
Help Attendees Make Lasting Connections
Yes, attendees come to conferences to learn. But just as important to them is building connections with peers.…
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Career DevelopmentArticleOver 2 years old
Why Mentors Need Training Too
Mentorship programs have become a staple for many associations. But expertise alone doesn’t guarantee a well-rounded mentor. That’s…
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MembershipArticleOver 2 years old
Create a Successful Member Loyalty Program
Introducing a loyalty program can improve retention and create more member value. But a lot of work goes…
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GovernanceArticleOver 2 years old
3 Ways IT Teams and Staff Tech Champions Can Collaborate
Association technology teams are seeing a boost in the number of non-tech staffers finding solutions to their IT…
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MembershipArticleOver 2 years old
Strategies for Overcoming Member Disengagement
Sarah Sladek’s new book MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back challenges associations…
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Organizational StrategyArticleOver 2 years old
What Associations Need to Know About Paid Family Leave
Different U.S. states have different statutes for paid or unpaid family leave. Understanding the requirements of each jurisdiction…
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MembershipArticleOver 2 years old
Report: Engagement Strategy Key to Building Strong Online Communities
Higher Logic’s 2023 Association Community Benchmark Report found that organizations have seen a decrease in the number of…
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Career DevelopmentArticleOver 2 years old
New Report Finds Members Want Improved Technology and Education Offerings
Forj’s 2023 State of Association Member Experience report found that organizations are not meeting member expectations. Improving technology…
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Career DevelopmentArticleOver 2 years old
PCMA’s Approach to Student Engagement: Nurturing Future Leaders
Bringing students through your association’s membership ranks may be challenging, but it’s necessary to develop a pipeline of…
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Marketing / CommunicationsArticleOver 2 years old
Starting Steps for Finding a Marketing Automation Tool That Integrates With Your AMS
To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that…
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Career DevelopmentArticleOver 2 years old
What It Takes to Create a Learning Program for Emerging Leaders
By launching a program that combines traditional professional development with industry-specific skill building, associations can give members the…
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AdvocacyArticleOver 2 years old
Encourage Members to Become Year-Round Advocates
An advocacy pro shares three ways that associations can strengthen their advocacy efforts by encouraging members to become…
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MembershipArticleOver 2 years old
Keep Stakeholders in Mind When Redesigning a Certification Program
Involving stakeholders early in the certification redesign process not only helps promote transparency but also enables associations to…
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Marketing / CommunicationsArticleOver 2 years old
Three Strategies for Effective Communication Between Your Board and Members
One association CEO shares how his organization has created opportunities for board members to better understand member needs.…
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LearningArticleOver 2 years old
How Student-Focused Initiatives Can Inspire the Next Generation of Members
Want to develop a strong pipeline for the next generation of members and industry leaders? Giving a little…
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MembershipArticleOver 2 years old
New Report Reveals a Rebound in Membership Numbers
Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following…
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Career DevelopmentArticleOver 2 years old
Three Budget-Friendly Strategies for Staff Professional Development
Professional development plays a significant role in attracting, retaining, and growing staff. One expert shares ways associations can…
