Author
Hannah Carvalho
Hannah Carvalho is a former senior editor at Associations Now.
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LearningArticleOver 2 years old
Three Keys to Launching a Successful Digital Content Hub
By planning goals and criteria early, staying aware of member needs, and anticipating potential pitfalls, associations can create…
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Marketing / CommunicationsArticleOver 2 years old
Why Global Marketing Teams Can Benefit From Cultural Competency Training
Cultural competency training can help marketing teams gain a deeper understanding of cultural sensitivities and differing worldviews, allowing…
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MembershipArticleOver 2 years old
Give New Life to Member-Generated Content
Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership.…
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Marketing / CommunicationsArticleOver 2 years old
#ASAE23 Closing Keynote: Advance Your Mission Through Storytelling
In her closing keynote at the 2023 ASAE Annual Meeting & Expo on Tuesday, award-winning documentarian and journalist…
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Executive LeadershipArticleOver 2 years old
#ASAE23 Keynote: Five Keys for Cultivating “Blind Ambition”
In his keynote at the 2023 ASAE Annual Meeting & Expo on Monday, motivational speaker and author Chad…
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Career DevelopmentArticleOver 2 years old
#ASAE23 Opening Keynote: Secrets of a Shark
In his Opening Keynote at the 2023 ASAE Annual Meeting & Expo on Sunday, entrepreneur and Shark Tank…
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How to Create a Fact-Checking Process for AI-Generated Content
As associations get comfortable using generative AI, it’s important to know if the information it outputs is correct.…
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MembershipArticleOver 2 years old
Why Growing a Successful Online Community Takes Time
A well-rounded online community doesn’t happen overnight. It takes time and nurturing to give members an effective space…
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MembershipArticleOver 2 years old
How to Reach Student Members Beyond Graduation
Designing memberships categories to align with career paths allows associations to not only provide tailored tools and resources…
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Organizational StrategyArticleOver 2 years old
Help Your Board Embrace Innovation
A commitment to innovation needs to start at the top of your organization. For CEOs, that means getting…
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OperationsArticleOver 2 years old
What to Consider Before Creating a New Department
The need to build a new department within an association often signals growth or new business opportunities. But…
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OperationsArticleOver 2 years old
Equity at the Core of Everything
Diversity leaders are often asked to do their jobs without having direct oversight of staff and programs that…
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OperationsArticleOver 2 years old
A More Disciplined Approach to Projects
When looking for the right person to lead its new strategy delivery office, the American Planning Association needed…
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MembershipArticleOver 2 years old
What to Consider Before Launching a Membership Renewal Discount
While a discount might sound like a good way to get more members to renew, consider your options…
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Establishing Guardrails Around the Use of Generative AI
It’s important to develop smart guidelines around the use of generative AI, especially since there are a lot…
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Career DevelopmentArticleOver 2 years old
Negotiation Techniques for the Workplace
Whether you’re discussing a raise with a supervisor or reviewing your building’s lease with a landlord, knowing how…
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MembershipArticleOver 2 years old
Create a Successful Nonmember Survey
While associations typically survey members, reaching out to nonmembers can also help shed light on ways to strengthen…
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LearningArticleOver 2 years old
Boost Bonds With Fellow Associations Through Collaboration
Partnerships between associations can be a win for everyone involved, whether the goal is to create new content,…
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MembershipArticleOver 2 years old
Turn to Friendly Competition to Drive Affiliate Growth
Associations are turning to contests to push growth among chapters and affiliates. Learn the steps the Academy of…
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Marketing / CommunicationsArticleOver 2 years old
#MMCCon Keynote: Build Trust With Marketing and Communications
Rohit Bhargava, founder of Non-Obvious Company, believes in the power of non-obvious marketing to build trust with various…
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MembershipArticleOver 2 years old
Develop Connections With Nonmembers At Your Annual Meeting
An annual meeting is a prime opportunity to engage with nonmembers—whether you want to gain a better understanding…
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Marketing / CommunicationsArticleOver 2 years old
Two Ways to Better Promote Volunteer Opportunities
During a website revamp in 2020, the American Society of Microbiology redesigned how it promoted and presented its…
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Conscious InclusionArticleOver 2 years old
How Organizations Can Accommodate Employees With Long COVID
Even though the federal COVID-19 public health emergency ended last month, the longer-term effects of the virus persist.…
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MembershipArticleOver 2 years old
New Membership Model Sparks Growth
In 2020, the Association of School Business Officials International added a new membership category that allowed an entire…
