Author
Jenny Nelson
Jenny Nelson is director, content and knowledge resources, at ASAE.
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OperationsArticleOver 2 years old
Large Language Models as a Member Engagement Tool
Though not without challenges, large language models could help associations better leverage content to meet members’ needs.
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GovernanceArticleOver 2 years old
DEI Is Fundamental to Successful Board Leadership
An effective diversity, equity, and inclusion (DEI) strategy makes an association better and more successful, engaging more members…
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Organizational StrategyArticleOver 2 years old
Five Trends to Keep in Mind as Your Organization Prepares for the Future
No surprise here: The world in which your association is operating is changing fast, which means you need…
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Executive LeadershipArticleOver 2 years old
Association Salary Budgets Up in 2022
It’s been a rocky couple of years for the financial bottom line. The pandemic disrupted both dues and…
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GovernanceArticleOver 2 years old
For DEI Success, Set Goals and Measure Progress
Advancing diversity, equity, and inclusion is critical not only to the success of an association but also the…
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LearningArticleOver 2 years old
Create Better Volunteer Experiences Through Feedback
What aspect of the volunteer experience do most association volunteers find least satisfying? If you guessed the quality…
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Career DevelopmentArticleOver 2 years old
Case Study: Give Workers a Path to a Long-Term Career
How can an industry effectively recruit and retain young workers, turning what might seem like a short-term job…
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Marketing / CommunicationsArticleOver 2 years old
Digital Revenue Opportunities for a Mobile Content World
In 2021, mobile devices accounted for more than half of all internet usage worldwide. For content creators, this…
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Organizational StrategyArticleOver 2 years old
Four Ways to Apply Foresight in Association Work
The COVID-19 pandemic has been a wild card—a highly disruptive and generally unanticipated event. While few would have…
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Conscious InclusionArticleOver 2 years old
Recruit to Increase Board Diversity
Association leaders are committing to improving diversity, equity, and inclusion across their fields and within their organizations to…
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LearningArticleOver 2 years old
Associations’ Future Value Is Rooted in Knowledge and Credibility
Association education and knowledge management missions can encompass a number of different activities, including professional education and training…
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Organizational StrategyArticleOver 2 years old
Research Studies That Can Help You Spark Change
The pandemic altered the way we live and work. But after nearly two years of changing out of…
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GovernanceArticleOver 2 years old
Build a Board DEI Strategy to Strengthen Leadership
An effective DEI strategy for your board fosters greater innovation and creativity among its members. A new study…
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Organizational StrategyArticleOver 2 years old
Ground Your Organization’s Resolutions in Research
The transition to a new calendar year offers a chance to reflect and to build new habits, strategies,…
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Marketing / CommunicationsArticleOver 2 years old
When Facing Disruption in Your Industry, Take a Cue From Changing Science
The global pursuit and development of COVID-19 vaccines saw critical contributions from researchers and manufacturers around the world.…
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Executive LeadershipArticleOver 2 years old
How to Be an Effective Interim CEO
An interim CEO may lead an association for only a short period, but that time can shape its…
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Marketing / CommunicationsArticleOver 5 years old
Case Study: Building an Effective Public Campaign
Sometimes associations need to reach a broader audience to advance their mission. The National Council for Mental Wellbeing,…
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Members onlyOperationsArticleOver 5 years old
Infographic: Top Association Expenses
While associations have a wide variety of expenses, data from ASAE’s latest Operating Ratio Report shows that associations…
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Members onlyMembershipArticleOver 5 years old
Infographic: Association Membership Dues Revenue
A look at some benchmarks for membership dues revenue from across the association community, according to data from…
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Organizational StrategyArticleOver 5 years old
Seven Key Practices for Global Success
While the pandemic created a number of challenges in the association community, associations have also garnered global attention…
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Members onlyOrganizational StrategyArticleOver 5 years old
Infographic: Association Nondues Revenue
Data from ASAE’s latest Operating Ratio Report provides nondues revenue benchmarks from across the association community. View some…
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Organizational StrategyArticleOver 5 years old
The Future of the Workplace Is Already Developing
It will come as no surprise to anyone that the move to remote work accelerated during the pandemic.…
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Executive LeadershipArticleOver 5 years old
How Boards and Staff Can Support an Effective Executive Transition
The passing of the baton from one executive leader to the next creates uncertainty, and it may seem…
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Marketing / CommunicationsArticleOver 5 years old
An Association’s Research-Based Campaign to Connect With Consumers
How dangerous are counterfeit products? In the case of counterfeit water filters, the answer is “very dangerous” if…
