Author
Jenny Nelson
Jenny Nelson is director, content and knowledge resources, at ASAE.
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Meetings / EventsArticleOver 5 years old
Forecasting the Future of Meetings
The future of meetings used to involve robots. The ASAE ForesightWorks “Virtualized Meetings” action brief, developed in 2017,…
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OperationsArticleOver 5 years old
How Association Investments Weathered the Pandemic
While 2020 was a tumultuous year, a recent benchmarking report indicates that association leaders remained steady in their…
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Organizational StrategyArticleOver 5 years old
How to Lead in a World Reshaped by COVID
If you were a sentient human on Earth in 2020, your life changed. Your work changed. The way…
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GovernanceArticleOver 5 years old
How CEOs Can Guide the Board Selection Process
The right combination of board members can make all the difference for an organization. Effective recruitment, nomination, and…
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LearningArticleOver 5 years old
Leverage Strengths to Engage Members in Transformative Thinking
But members don’t always see their associations as the home for transformative efforts. A series of interviews completed…
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MembershipArticleOver 5 years old
Create a More Engaging Volunteer System
Volunteers make association work possible, but associations often rely on the same volunteer management processes that staff have…
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Organizational StrategyArticleOver 5 years old
Lead Toward a Sustainable Future
Last week’s observation of Earth Day invited people worldwide to engage, learn, and take action to live more…
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Organizational StrategyArticleOver 5 years old
Maximize Agility to Meet Member Needs
For many association professionals, the pandemic meant working in unfamiliar ways—coordinating rapid, unplanned change in response to shifting…
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Marketing / CommunicationsArticleOver 5 years old
Embrace Content Strategy for Better Organizational Outcomes
Have you considered lately how much content your association creates? Providing relevant information, news, and knowledge has always been…
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AdvocacyArticleOver 5 years old
Develop Partnerships to Expand Impact
The pandemic has pushed association staffs to do more with less—to advocate for, communicate to, and educate their…
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Marketing / CommunicationsArticleOver 5 years old
Build Your Reputation as a Trusted Source
While associations provide a variety of benefits to their members and the public, one of the most highly…
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Marketing / CommunicationsArticleOver 5 years old
Talk About Data to Improve Your Digital Content
How is your content doing? That’s a question that leaders increasingly should be able to answer, according to…
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Organizational StrategyArticleOver 5 years old
Make Strategic Foresight Your Resolution for 2021
After a year like 2020, it’s tempting gather the lessons of the year and treat responding to them…
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Executive LeadershipArticleOver 5 years old
Create Capacity for a Strong Recovery in 2021
If 2020 was a year for experimenting out of necessity, 2021 could be a year for experimenting by…
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AdvocacyArticleOver 5 years old
Harness Data to Support Your Work
These days, everybody is talking about the importance of data—and for good reason. Data and other evidence provide…
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Organizational StrategyArticleOver 5 years old
Recognizing a Century of Association Work
You may have heard that ASAE is toasting 100 years of association achievement in 2020, its centennial year.…
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Career DevelopmentArticleOver 5 years old
Supporting the Future Workforce
Our workdays don’t look like they did 20 or even 10 years ago. We might work remotely or…
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Organizational StrategyArticleOver 5 years old
Take an Active Role in Supporting Member Health
The idea of population health—a systemic approach to influencing the determinants of health for a defined group of…
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Organizational StrategyArticleOver 5 years old
Take a Tactical Approach to Content Strategy
Does your organization’s content advance its mission? For many association leaders, it’s challenging enough to identify all the…
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Organizational StrategyArticleOver 5 years old
Scan for Change Like a Futurist
Environmental scanning is a foundational element of the work of professional futurists, who connect what’s happening to what’s…
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Organizational StrategyArticleOver 5 years old
Foundation Report: From Foresight to Action
ASAE Foundation's future-focused research forecasts change drivers.
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Organizational StrategyArticleOver 5 years old
The State of Association Technology
Imagine living your life without technology. Seems impossible, doesn’t it? After all, technology plays a role in how…
