Author
Mark Athitakis
Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.
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GovernanceArticleOver 5 years old
What Association Governance Needs in 2021
Mark Athitakis ·
Research shows that boards are busier than ever now, but working from a distance has created new pressure…
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Organizational StrategyArticleOver 5 years old
The Value of Strategic Planning in a Crisis
Mark Athitakis ·
The pandemic may have prompted a search for quick fixes, but associations found that holding steady on a…
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Executive LeadershipArticleOver 5 years old
A Reckoning With Ethics and Injustice
Mark Athitakis ·
The economic downturn brought on by COVID-19, combined with rising social justice movements, has put matters of ethics…
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Executive LeadershipArticleOver 5 years old
What Should You Keep From Your Pandemic Pivot?
Mark Athitakis ·
Changes born of necessity last year may be keys to your organization’s future success. As the COVID-19 crisis…
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Executive LeadershipArticleOver 5 years old
Strategic Planning in 2021: The Same, but Different
Mark Athitakis ·
The pandemic didn’t change the goal of strategic planning—setting an organization’s overarching direction and priorities—but for many associations…
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Executive LeadershipArticleOver 5 years old
Reinventing Association Business Models
Mark Athitakis ·
COVID-19 blew up the traditional association business model that relied heavily on revenue from in-person events and sponsorships…
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Executive LeadershipArticleOver 5 years old
Beyond Data: How to Decide What’s Next
Mark Athitakis ·
Just when your association had built up its data savvy, 2020 made your pre-pandemic data a lot less…
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Executive LeadershipArticleOver 5 years old
A Better Path to a Diverse C-Suite
Mark Athitakis ·
Diverse employees are often cut off from paths to the CEO's office, a new study finds. One solution…
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Conscious InclusionArticleOver 5 years old
How to Lead Staffers Who Are Caregivers
Mark Athitakis ·
Remote work brings unique stresses to parents. One association staffer suggests a few ways the whole organization can…
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Executive LeadershipArticleOver 5 years old
Why “Alignment” Among Staff Is Overrated
Mark Athitakis ·
Getting everybody on the same page has its virtues. But acknowledging a diversity of attitudes, especially during a…
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Executive LeadershipArticleOver 5 years old
Why You Shouldn’t Skip the Performance Review
Mark Athitakis ·
An annual review in 2021 is a good way to surface lessons learned from 2020. But it's also…
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Organizational StrategyArticleOver 5 years old
A Last Look at Leadership in 2020
Mark Athitakis ·
Nobody wanted or expected a year like this one. But as 2020 ends, it's a good time to…
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AdvocacyArticleOver 5 years old
How One Association Made a Speedy Impact During COVID-19
Mark Athitakis ·
The Association of Medical Device Reprocessors helped get PPE to hospitals as the pandemic intensified. Its next step…
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Marketing / CommunicationsArticleOver 5 years old
Why Waiting for “Normal” Is a Bad Strategy
Mark Athitakis ·
Many associations are concerned that they can’t provide a pre-COVID-19 experience for the foreseeable future. One association’s recommendation:…
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FundraisingArticleOver 5 years old
Stick to Your Mission on This Giving Tuesday
Mark Athitakis ·
Appeals to donors have changed in 2020, but many of the old rules still apply: Be authentic and…
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Executive LeadershipArticleOver 5 years old
Why Self-Care for Leaders Isn’t Selfish
Mark Athitakis ·
2020 has been a lot. To escape burnout, execs need to learn how to set aside the day’s…
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Meetings / EventsArticleOver 5 years old
Leading During a Pandemic: Setting Strategy, Virtually
Mark Athitakis ·
As virtual meetings become the new norm, more associations will need to Zoom strategic discussions. Here’s how to…
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Career DevelopmentArticleOver 5 years old
How to Avoid a Retention Crisis
Mark Athitakis ·
Workplace engagement is slipping (again). It's time to think about whether your top talent will leave once the…
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Meetings / EventsArticleOver 5 years old
Are You Ready to Lead in a Hybrid 2021?
Mark Athitakis ·
COVID-19 disrupted meetings this year. Next year offers a chance to think about how you’ll lead in an…
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Conscious InclusionArticleOver 5 years old
How to Lead Your Team Through Election Stress
Mark Athitakis ·
Politics likely has your teams more keyed up than usual this year. Ignoring it is futile, and potentially…
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Meetings / EventsArticleOver 5 years old
The Rise of the Hybrid Meeting
Mark Athitakis ·
Hybrid conferences, mixing in-person and virtual elements, may be the new normal for 2021 and beyond. They present…
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Executive LeadershipArticleOver 5 years old
How Three Rules Support One Association’s Culture
Mark Athitakis ·
Three years ago, the education association MISBO established guidelines for how staff would treat each other. They've served…
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Executive LeadershipArticleOver 5 years old
How to Keep Narcissism From Turning Your Organization Toxic
Mark Athitakis ·
An egotistical boss isn’t just about the boss—he or she can infect the whole organization. Smart hiring and…
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Conscious InclusionArticleOver 5 years old
How to Move DEI Conversations Beyond Just Talk
Mark Athitakis ·
A commitment to diversity, equity, and inclusion is admirable, but success requires action. A few association leaders shared…