Author
Mark Athitakis
Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.
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Marketing / CommunicationsArticleOver 5 years old
Give Conference Content a Longer Life
For association professionals taking time away from home and the office, a three- to five-day conference can feel…
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AdvocacyArticleOver 5 years old
Private School Association Assists Hurricane-Displaced Students
The Association of Boarding Schools has helped connect schools and students after Hurricanes Harvey, Irma, and Maria. The…
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Meetings / EventsArticleOver 5 years old
How Leaders Can Make Meetings Matter (Even More)
The annual conference is usually perceived as a big gathering or a big revenue driver. But it can…
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AdvocacyArticleOver 5 years old
AMA Launches Effort to Bring Order to Unruly Medical Data
Responding to research that showed big data wasn’t always delivering better data, the medical group is building partnerships…
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GovernanceArticleOver 5 years old
Associations Need Better Orientation for Board Members, Study Says
A survey by Heidrick & Struggles and George Mason University of more than 500 nonprofit board members shows…
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Executive LeadershipArticleOver 5 years old
How to Lead Staffers Who Aren’t Exactly Staff
As associations take on contractors, remote staff, and workers in the gig economy, the staff a CEO leads…
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LearningArticleOver 5 years old
Long Live The Learning: Year-Round Content Strategy
The valuable knowledge delivered at your conferences deserves a life that lasts longer than a few days. From…
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LearningArticleOver 5 years old
How One Group Prepares Hospitals (and You) to Respond to Mass Shootings
The American Trauma Society has helped hospital staff respond to incidents like the recent Las Vegas attack. It…
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AdvocacyArticleOver 5 years old
Veterans Group Shifts Services to Assist Members Affected by Hurricanes
An association serving Iraq and Afghanistan veterans is using Hurricanes Irma, Harvey, and Maria to remind members about…
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Executive LeadershipArticleOver 5 years old
The Challenge to Leadership in a Viral-Video World
Incidents where a CEO’s bad behavior was caught on tape (or tweet) have put more scrutiny on execs.…
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AdvocacyArticleOver 5 years old
Study: Millennials Are Engaged Politically, But Don’t Call Them Activists
The latest Millennial Impact Report shows that the generation is increasingly engaged in policy issues, but associations reaching…
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AdvocacyArticleOver 5 years old
Four Tips for Leading on Advocacy Amid Uncertainty
Polarizing politics have made it harder for many associations to lobby, and many fear blowback from members on…
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Marketing / CommunicationsArticleOver 5 years old
Behind One Association’s Vision for Its Rebranding
Last week, InfoComm International renamed itself AVIXA to better signal its connection to more elements of the AV…
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Marketing / CommunicationsArticleOver 5 years old
Communications Strategy: Lead With Your Message, Not Memes
More nonprofits are feeling pressure to shake up their communications strategy. Change is good, but the path to…
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American Chemical Society Presses for Block of Pirate Website
ACS has asked a court not just to rule in its favor in its suit of Sci-Hub, which…
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Executive LeadershipArticleOver 5 years old
Will Bad Finances Sink You as a CEO?
A new study suggests that weakened budgets can hasten an executive’s departure. Building better bridges with the CFO…
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Behind the American Nurses Association’s Rapid Response to a Nurse’s Arrest
A viral video of a Utah nurse in handcuffs gave ANA an opportunity to spread the word about…
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Meetings / EventsArticleOver 5 years old
The Right Office Move Can Change More Than Your Address
The place your organization calls home can have a big impact on your mission. Case in point: the…
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Organizational StrategyArticleOver 5 years old
Why Building Teams Doesn’t Always Result in Teamwork
Associations are notable for encouraging multitasking. But without close attention, all those tasks can drain workers.
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Meetings / EventsArticleOver 5 years old
Check Your Budget Blind Spots
Budgeting is a necessary part of an association’s life, but it also involves reconciling an inherent contradiction: trying…
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Business DevelopmentArticleOver 5 years old
How a Partnership Helped One Association Plant Roots in China
A new partnership gives a large Chinese retailer access to cutting-edge supply-chain technology. APICS, the supply-chain association, gets…
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Organizational StrategyArticleOver 5 years old
Why Leading on Budgets Involves More Than Numbers
Leaders need to keep an eye on the bottom line. But bad budget practices show that doing it…
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Meetings / EventsArticleOver 5 years old
How a Charlottesville Association Responded to the Alt-Right March
In advance of last weekend’s “Unite the Right” rally, which ultimately turned violent, the Downtown Business Association of…
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How to Make Ethics Training Stick
Training on ethics is important, but how can you make sure it has an impact? Step one, according…
