Author
Mark Athitakis
Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.
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Public-Health Group Launches Data-Sharing Initiative
ASTHO’s consortium is designed to allow officials across the country to better access relevant information on mortality and…
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Organizational StrategyArticle
What Satisfying Member Needs Means Now
From the statehouse to the convention center, members want real wins and evidence that joining will help them…
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Organizational StrategyArticle
Can You Hear Me Now?
The range of tools members use to connect has diversified. Associations are working to keep up.
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Can AI Make Executive Decisions?
Leaders are leaning on AI to guide their actions, with few clear benefits so far. It may help…
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Organizational StrategyArticle
Secrets of Agile Associations
Quick-thinking associations streamline to respond to the current moment. But they also take the long view.
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Organizational StrategyArticle
Smithbucklin Acquires McKinley Advisors
The combination of two large companies serving associations better equips them to handle a more complex environment for…
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The New Rules for Board Chairs
Many associations track the assets they look for in a volunteer leader. But the most valuable skills today…
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Legal Group Launches Program to Boost Rural Workforce
Law-school grads are averse to working outside of cities. The state bar association wants to fix that.
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How to Make a Listening Tour Work
Hearing out member and staff concerns is valuable, especially for new leaders. But you need an action plan…
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Report: Associations Need to Prove Their Relevance
Association Laboratory’s survey suggests that employers are tightening their belts and looking beyond associations for training and support.
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Organizational StrategyArticle
How to Put a Strategy Into Action
A strategic plan must do more than collect dust. But success involves trust, attention, and accountability.
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An Association’s Move Into Mobile Learning
The International Carwash Association supports a booming industry. So it needed a way to get a growing and…
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Can a Past President Guide an Association’s Future?
Associations have a tough time figuring out how to engage former board chairs. One idea: Stop thinking about…
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Report: Travel Pros Hopeful in the Face of Disruption
The Global Business Travel Association’s latest survey signals concern about U.S. efforts to require more information from international…
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How to Inspire a Sense of Purpose
Associations have mission statements, but that doesn’t mean everyone’s motivated. Reminders of the organization’s human impact for help.
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Report: Associations Struggling With Member Engagement
Growthzone’s annual benchmarking report suggests that that leaders can do more to regain lapsed members and speed renewals.
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How to Set Standards With Kindness
Supportive leadership matters, but not to the point where hard subjects get avoided. Luckily, getting things done doesn’t…
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Marketing / CommunicationsArticle
Transgender Journalists’ Group Launches Media Analysis Tool
The Trans News Initiative leverages an open-source database to provide reports on popularity—and gaps—in transgender coverage.
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Organizational StrategyArticle
How Associations Can Meet the Moment
Around the world, CEOs are skeptical about what the next year will bring. Associations have an opportunity to…
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Financial Group Launches AI Hub
As more industry-specific tools flood the market, the Financial Planning Association has partnered with an expert for updated…
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What Leaders Need to Make the Most of AI
Survey after survey has made clear that organizations, including associations, are increasingly comfortable with AI.
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Teachers’ Group Launches Effort to Reclaim “Theater Kid”
The Educational Theatre Association’s #ProudTheatreKid campaign caught attention on social media, providing a boost to its advocacy message.
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How to Make an Apology Matter
People distrust acts of contrition, having experienced so many shallow ones. To make yours stick, back it up…
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Meeting Planners Upbeat Entering 2026
Two new studies show that meeting professionals feel positive about the new year, but are keeping an eye…
