Author
Mark Athitakis
Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.
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Marketing / CommunicationsArticleOver 5 years old
Leukemia and Lymphoma Society: A Cause With Personality
The Leukemia and Lymphoma Society took a page from the corporate branding playbook for its new fundraising campaign.…
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FundraisingArticleOver 5 years old
Cause Marketing: Time to Try a Corporate Partner?
Associations that need to raise funds but lack the marketing budget of organizations such as the Leukemia and…
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Strategy Session: CFA Institute’s Reputation Repair
How the CFA Institute responded to an industry’s tarnished image.
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GovernanceArticleOver 5 years old
In Praise of Dissenting Opinions
Collegiality is overrated. Uncomfortable conversations can prompt some new thinking---and help you avoid some bad decisions.
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Executive LeadershipArticleOver 5 years old
Why Strong Leaders Need Strong Cultures
Intentionally or unwittingly, leaders model the culture of their organizations. Sending the wrong message can make that culture…
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Executive LeadershipArticleOver 5 years old
Humility as a Strategic Necessity
We prize decisiveness and a sense of command in leaders. But knowing when to ease up on those…
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Organizational StrategyArticleOver 5 years old
Strategic Planning: Why Good Doesn’t Get to Great
Nonprofits of all kinds see the virtues of strategic planning. But middling organizations struggle more to get strategy…
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Organizational StrategyArticleOver 5 years old
RIMS—The Risk Management Society: A Strategy For Global Expansion
How RIMS—The Risk Management Society applied a strategy to its global expansion.
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AdvocacyArticleOver 5 years old
Montana School Boards Association: Finding Common Ground
How an association coalition, led by the Montana School Boards Association, broke gridlock.
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Executive LeadershipArticleOver 5 years old
Is Charismatic Leadership in Decline?
Great leadership doesn't demand a great personality. Indeed, a smart, global-minded strategist may be more necessary than ever.
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Organizational StrategyArticleOver 5 years old
A Better Plan for Strategic Planning
Plenty of people argue that strategic planning needs to be more visionary. A little flexibility---and perhaps a name…
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Executive LeadershipArticleOver 5 years old
Run More Like a Business? Good Luck With That.
Associations are exhorted to implement more strategies from the corporate sector. But boards and staff structures tend to…
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Executive LeadershipArticleOver 5 years old
Blended Job Roles: Do They Hamper or Help?
Combining executive responsibilities can give you a better sense of what your association does. But does it hamper…
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Conscious InclusionArticleOver 5 years old
Why Measuring Diversity Matters
The first step in addressing diversity is talking openly about it. That's where leaders---and ASAE's Association Inclusion Index---come…
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Organizational StrategyArticleOver 5 years old
A Strategic Response to Negative Media Reports
If you've taken a hit in the media, don't fret, act---according to a study, negative media reports can…
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Executive LeadershipArticleOver 5 years old
Three Questions: Brenda Hargett
Associations Now’s Mark Athitakis asks Brenda Hargett, CPA, CAE of the American Academy of Otolaryngology what it’s like…
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OperationsArticleOver 5 years old
Association Leader Brenda Hargett’s Double Duty
Charting an association’s future increasingly means knowing its numbers as well as its operations. Brenda Hargett, CAE, has…
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Career DevelopmentArticleOver 5 years old
Strategy Session: Give Association Leaders A Solid Start
How to prepare your future association leaders by working on your staff development.
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Career DevelopmentArticleOver 5 years old
Warning: Engaged Employees
A new study shows that low producers are often the happiest on the job. That has implications for…
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Executive LeadershipArticleOver 5 years old
Why Association Execs Need a Playbook for Members
Association execs start out with plenty of guidance on finances, staff, and the board. But what about the…
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Executive LeadershipArticleOver 5 years old
Grateful Leadership: The Power of Appreciation
Gratitude is a part of our everyday lives, but it's scarce at the office---which has serious business consequences.…
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Career DevelopmentArticleOver 5 years old
Association Leadership and Sheryl Sandberg
Facebook COO Sheryl Sandberg has launched a national conversation about women and corporate leadership. The numbers show that…
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Why Association CEOs Need to Take Whistleblowers More Seriously
A new study suggests that nonprofit whistleblowers are treated as poorly by employers as workers anywhere else.
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Organizational StrategyArticleOver 5 years old
Encyclopedia Britannica: Keep the Mission, Change Everything Else
Encyclopedia Britannica's story has a few lessons for leaders who need to know what to change—and what not…
