Author
Rasheeda Childress
Rasheeda Childress is a former senior editor at Associations Now.
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FundraisingArticleOver 5 years old
Waning Donor Numbers Could Prove a “Huge” Problem for Organizations
Rasheeda Childress ·
Despite more dollars raised, a new report shows fewer people gave in 2018. That could portend disaster unless…
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Career DevelopmentArticleOver 5 years old
Foodservice Group Looks to Bust Student Misperceptions and Fill Talent Gap
Rasheeda Childress ·
Determined to recruit new talent, the International Foodservice Manufacturers Association has launched an initiative to battle the perception…
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Marketing / CommunicationsArticleOver 5 years old
Flipping the Switch on Ad Retargeting Can Generate More Money
Rasheeda Childress ·
Associations often use ad retargeting to encourage people to register for their events or buy other products. But…
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Marketing / CommunicationsArticleOver 5 years old
Why Associations Shouldn’t Be Sidelined By Bad Press
Rasheeda Childress ·
In the wake of the Nike shoe blowout during an NCAA game, a public relations expert says associations…
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Conscious InclusionArticleOver 5 years old
Science, Engineering, and Medical Groups Unite to Fight Sexual Harassment
Rasheeda Childress ·
More than 50 professional societies have launched the Societies Consortium on Sexual Harassment in STEMM to develop and…
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Conscious InclusionArticleOver 5 years old
Why Diversity and Inclusion Needs to Guide Credit Unions Moving Forward
Rasheeda Childress ·
Against the backdrop of Black History Month, the chairman of the Credit Union National Association wants diversity and…
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Marketing / CommunicationsArticleOver 5 years old
Campaign Helps Financial Aid Group Show Students Money Is Out There
Rasheeda Childress ·
The National Association of Student Financial Aid Administrators dedicates February to taking the mystery out of financial aid for…
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Marketing / CommunicationsArticleOver 5 years old
GMO Farmers Send Free Valentine’s Chocolate to Combat Misconceptions
Rasheeda Childress ·
In a bid to reduce fears that their products are unsafe or unhealthy, a coalition of GMO farmers…
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Marketing / CommunicationsArticleOver 5 years old
Corn Growers Group Plots Quick Response to Super Bowl Ad
Rasheeda Childress ·
After a Bud Light ad put its members and the product they grow under attack, the National Corn…