Author
Samantha Whitehorne
Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC.
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MembershipArticleOver 2 years old
We Asked, You Answered: Celebrating 2022 Successes
Samantha Whitehorne ·
Before association pros say hello to 2023, we asked them to share some organizational wins and achievements from…
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Startup Stories: Business and Human Rights Lawyers Association
Samantha Whitehorne ·
New associations launch to fill a void in their sector. Here, the Business and Human Rights Lawyers Association…
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Marketing / CommunicationsArticleOver 2 years old
We Asked, You Answered: Gratitude in the Workplace
Samantha Whitehorne ·
With Thanksgiving only a few days away, gratitude is top of mind for many. Here’s a look at…
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MembershipArticleOver 2 years old
Startup Stories: ArabArb
Samantha Whitehorne ·
New associations launch to fill a void in their sector. Here, ArabArb tells us what got them started,…
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MembershipArticleOver 2 years old
We Asked, You Answered: How Do You Explain Your Role Within Your Association?
Samantha Whitehorne ·
We all know why working in associations is great, but it can often be difficult to explain the…
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Career DevelopmentArticleOver 2 years old
Startup Stories: Indigenous Pharmacy Professionals of Canada
Samantha Whitehorne ·
New associations launch to fill a void in their sector. Here, the Indigenous Pharmacy Professionals of Canada tells…
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MembershipArticleOver 2 years old
We Asked, You Answered: What Does an Association Professional Do?
Samantha Whitehorne ·
We all know why working in associations is great, but it can often be difficult to explain the…
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Meetings / EventsArticleOver 2 years old
Resources Roundup: Conferences and Events
Samantha Whitehorne ·
These resources from ASAE are sure to help you successfully plan and execute meetings in the current environment.
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LearningArticleOver 2 years old
We Asked, You Answered: What Are Your Plans for Self-Improvement?
Samantha Whitehorne ·
With September being Self-Improvement Month, it’s the perfect time for association pros to reprioritize themselves and their goals.…
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LearningArticleOver 2 years old
Advance Reading for #ASAE22
Samantha Whitehorne ·
For the first time in three years, association pros will be gathering for the ASAE Annual Meeting &…
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Career DevelopmentArticleOver 2 years old
We Asked, You Answered: What Career Advice Would You Give to Association Newbies?
Samantha Whitehorne ·
Earlier this month, we asked readers what career advice they would offer to people who are new to…
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Conscious InclusionArticleOver 2 years old
Resources Roundup: Diversity, Equity, and Inclusion
Samantha Whitehorne ·
ASAE’s Conscious Inclusion strategy and other resources will help associations apply a DEI lens to a variety of…
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MembershipArticleOver 2 years old
How to Convert an Attendee to a Member
Samantha Whitehorne ·
Looking to take your relationship with a nonmember attendee to the next level? Here are three ideas for…
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OperationsArticleOver 2 years old
Resources Roundup: Tech Strategy
Samantha Whitehorne ·
These resources from ASAE will help association leaders and technology pros work better, smarter, and more strategically.
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GovernanceArticleOver 2 years old
Resources Roundup: Board Management
Samantha Whitehorne ·
These resources from ASAE will help you work with your board effectively.
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Marketing / CommunicationsArticleOver 2 years old
What’s Next for Associations Now
Samantha Whitehorne ·
An introduction to the next iteration of Associations Now, and what’s coming next.
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Career DevelopmentArticleOver 5 years old
We Asked, You Answered: What’s Your End-of-Year Goal?
Samantha Whitehorne ·
With 10 weeks until the end of 2021, many association professionals are still committed to accomplishing their personal…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Better Booth Business
Samantha Whitehorne ·
Help exhibitors close the deal at virtual tradeshows.
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Meetings / EventsArticleOver 5 years old
Lessons From a Virtual Networking Incubator
Samantha Whitehorne ·
The Virtual Networking Incubator brought more than 150 association pros together six times over the course of 12…
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Meetings / EventsArticleOver 5 years old
Wellness Options Flourish During Virtual Events
Samantha Whitehorne ·
Since the start of the pandemic, associations have transitioned their fitness and wellness offerings at conferences to virtual…
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Career DevelopmentArticleOver 5 years old
Design a Good Virtual Experience for Student and Early-Career Attendees
Samantha Whitehorne ·
While students have often attended in-person association meetings to build their networks and find job leads, the pandemic…
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Meetings / EventsArticleOver 5 years old
Are Microconferences on the Rise?
Samantha Whitehorne ·
As vaccination rates increase and people get more comfortable with the idea of attending meetings again, some associations…
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Meetings / EventsArticleOver 5 years old
What Should Future Conferences Look Like?
Samantha Whitehorne ·
A new report from the American Institute of Physics examines how scientific groups should reimagine their meetings to…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Value for Virtual Exhibitors
Samantha Whitehorne ·
Prioritize engagement packages over the expo hall.