Author
Samantha Whitehorne
Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC.
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Meetings / EventsArticleOver 5 years old
Three Questions You’ll Need to Answer When Planning Hybrid Conferences
Samantha Whitehorne ·
Hybrid conferences may be the next big thing in meetings, but because they involve face-to-face and virtual participants,…
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Meetings / EventsArticleOver 5 years old
Post-Event Sponsor Survey Questions: What to Ask Afterward
Samantha Whitehorne ·
A look at several open-ended survey questions that will help you collect genuine and usable feedback from your…
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Meetings / EventsArticleOver 5 years old
Roll Out the Welcome Mat for First-Time Attendees at Your Virtual Events
Samantha Whitehorne ·
It’s important that first-timers attending your virtual events have a positive experience. Here are a few ideas to…
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Meetings / EventsArticleOver 5 years old
Groups Explore New Networking Options for Virtual Events
Samantha Whitehorne ·
While associations put a lot of hard work into quickly transitioning their in-person events to virtual offerings last…
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Meetings / EventsArticleOver 5 years old
Build a Convincing Case for Virtual Event Attendance
Samantha Whitehorne ·
With a ton of virtual learning options out there right now, associations are turning to new marketing techniques…
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Meetings / EventsArticleOver 5 years old
Some Ideas for Developing a Conference Pricing Strategy
Samantha Whitehorne ·
Since the onset of the pandemic, many associations have offered their virtual conferences for free. But new formats…
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Meetings / EventsArticleOver 5 years old
New Virtual Conference Schedules Rolling Out in 2021
Samantha Whitehorne ·
With a year of virtual events behind them, many organizations are taking what they learned and applying it…
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Meetings / EventsArticleOver 5 years old
Make the Most of Your Virtual Conference Content
Samantha Whitehorne ·
You may be sitting on a content gold mine after a year of virtual meetings. In addition to…
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Meetings / EventsArticleOver 5 years old
Indy Gets Ready to Host Entire March Madness Tournament
Samantha Whitehorne ·
To minimize health risks due to the pandemic, the NCAA decided that this year’s March Madness basketball tournament…
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Meetings / EventsArticleOver 5 years old
What Exhibitors and Sponsors Want From Virtual Events in 2021
Samantha Whitehorne ·
Organizers had a lot to learn in 2020 as they quickly transitioned their in-person events to the virtual…
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Meetings / EventsArticleOver 5 years old
A Few Practical Realities for Post-Pandemic Events
Samantha Whitehorne ·
As the pandemic abates and even after it subsides, meetings are going to look a lot different. What…
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Meetings / EventsArticleOver 5 years old
A Return to Meetings: COVID Protocol Document
Samantha Whitehorne ·
As associations start hosting in-person meetings again, they’ll want to develop a COVID protocol document that outlines the…
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Meetings / EventsArticleOver 5 years old
A Return to Meetings: COVID-19 Screening and Testing
Samantha Whitehorne ·
When you resume your in-person meetings, should you conduct onsite screening and testing to avoid hosting a super-spreader…
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Executive LeadershipArticleOver 5 years old
Keep Your Board Focused on Strategy
Samantha Whitehorne ·
While some board members may be more comfortable tinkering with an organization’s management or operations, their role is…
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Meetings / EventsArticleOver 5 years old
A Return to Meetings: How Contact Tracing Works
Samantha Whitehorne ·
As meeting professionals plan for future in-person meetings, they'll need to incorporate new technologies and processes to keep…
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Career DevelopmentArticleOver 5 years old
Keys to a Successful Job Search in 2021
Samantha Whitehorne ·
If you’re considering starting an active job search in the new year, keep in mind that the COVID-19…
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Meetings / EventsArticleOver 5 years old
How to Keep Your Virtual Attendees Tuned In
Samantha Whitehorne ·
Although it can be difficult to keep virtual attendees engaged, it’s imperative that you do—and it must go…
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Meetings / EventsArticleOver 5 years old
What Virtual Attendees Are Looking for in 2021
Samantha Whitehorne ·
A look at three ways attendee expectations have evolved since the pandemic began, and what that means for…
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Meetings / EventsArticleOver 5 years old
Associations Tweak, Refine Early 2021 Virtual Event Offerings
Samantha Whitehorne ·
With months of planning and executing virtual conferences behind them, associations are now looking at how to improve…
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Meetings / EventsArticleOver 5 years old
How to Better Accommodate People With Disabilities at Meetings
Samantha Whitehorne ·
A disability inclusion expert shares ideas for making attendees with disabilities feel welcome and included at your conferences.
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Meetings / EventsArticleOver 5 years old
Some Gratitude for Meeting Pros During an Unexpected 2020
Samantha Whitehorne ·
With Thanksgiving right around the corner, it’s a good time to express gratitude to association meeting teams who…
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Meetings / EventsArticleOver 5 years old
Associations Take the Show on the Road
Samantha Whitehorne ·
With large conferences not possible during the COVID-19 pandemic and many attendees reluctant to travel to attend smaller…
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Meetings / EventsArticleOver 5 years old
How One Association Put Together an In-Person Event During COVID
Samantha Whitehorne ·
The Fertilizer Institute safely and successfully organized a September face-to-face meeting for 50-plus people in Indianapolis. Here’s a…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Virtual Accessibility
Samantha Whitehorne ·
Online events must be accessible, too. That’s something the National Federation of the Blind, in particular, knows well.