Author
Samantha Whitehorne
Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC.
-
Meetings / EventsArticleOver 5 years old
What’s on the Horizon for Meetings in 2020?
Samantha Whitehorne ·
A new year often brings change. Three ways that association meetings may transform in 2020.
-
Conscious InclusionArticleOver 5 years old
Ideas for Making Your Conferences More Inclusive
Samantha Whitehorne ·
You want to make sure every attendee has the best experience possible, and that may mean rethinking how…
-
Meetings / EventsArticleOver 5 years old
Meeting Planning Lessons From a Bestselling Cookbook Author
Samantha Whitehorne ·
Alison Roman knows how to create a memorable meal. Some of the lessons she’s acquired from having people…
-
Meetings / EventsArticleOver 5 years old
A Meeting Strategy for Your Environmentally Conscious Attendees
Samantha Whitehorne ·
Here’s a reality many associations face: More meeting attendees want to lower their carbon footprint by flying less,…
-
Meetings / EventsArticleOver 5 years old
A Strategy for Boosting Conference Attendance
Contributed by Samantha Whitehorne ·
The problem. In 2017, the Association for Creative Industries (AFCI) moved its annual Creativation show from its long-time home…
-
Meetings / EventsArticleOver 5 years old
How to Get Current Attendees to Recruit New Ones
Samantha Whitehorne ·
It’s hard work to convince new people to register for your conferences, but your current attendees may be…
-
Meetings / EventsArticleOver 5 years old
A Look at the Event Industry’s Tech Skills Gap
Samantha Whitehorne ·
New research reveals that many meeting planners don’t think they have the skills or knowledge to make informed…
-
Meetings / EventsArticleOver 5 years old
Lessons for Meeting Pros from “The Great British Baking Show”
Samantha Whitehorne ·
The amateur baking competition is known for its tasty creations and likeable personalities. But the TV show also…
-
Meetings / EventsArticleOver 5 years old
Conference Circuit: Risk Management
Samantha Whitehorne ·
The Risk Management Association’s 2019 Annual Conference begins next week in New Orleans. Attendance is expected to top…
-
Meetings / EventsArticleOver 5 years old
Is It Time to Say Goodbye to Q&A?
Contributed by Samantha Whitehorne ·
In 2015, the European Academy of Allergy and Clinical Immunology (EAACI) was looking for ways to shake up…
-
Meetings / EventsArticleOver 5 years old
Can Analyzing Emotional Data Help Improve Your Conferences?
Samantha Whitehorne ·
Associations are always using data to analyze attendee engagement at their meetings. But could even more valuable insights…
-
Meetings / EventsArticleOver 5 years old
Conference Circuit: Local Government Managers
Samantha Whitehorne ·
The International City/County Management Association’s 2019 Annual Conference begins next week in Nashville. Attendance is expected to top…
-
Meetings / EventsArticleOver 5 years old
Smart Business: Show and Tell
Samantha Whitehorne ·
The Association for Creative Industries’ crafty solution to declining conference attendance.
-
Meetings / EventsArticleOver 5 years old
Meetings Memo: Goodbye Q&A
Samantha Whitehorne ·
Say hello to conversations and input, or C&I, an improved form of Q&A.
-
Meetings / EventsArticleOver 5 years old
Three Ways to Boost Conference Security
Samantha Whitehorne ·
Conference security remains a priority for planners and attendees, and new technologies are being introduced to meet their…
-
Meetings / EventsArticleOver 5 years old
Create Attendee Connections With Art
Samantha Whitehorne ·
Attendees often go to conferences to network and get to know each other. Associations can help create even…
-
Meetings / EventsArticleOver 5 years old
Conference Circuit: Bikeshare Leaders
Samantha Whitehorne ·
The North American Bikeshare Association’s 2019 Conference begins next week in Indianapolis. Attendance is expected exceed 300.
-
Meetings / EventsArticleOver 5 years old
Help Your Attendees Make Friends—Not Contacts
Samantha Whitehorne ·
It’s no longer enough for meetings to feature networking events that lead to superficial introductions and the simple…
-
Meetings / EventsArticleOver 5 years old
Is It Time for a Meeting Upgrade?
Samantha Whitehorne ·
It can be a struggle to determine whether now is the right time to try something new at…
-
Meetings / EventsArticleOver 5 years old
Conference Circuit: Human Services
Samantha Whitehorne ·
The American Public Human Services Association’s IT Solutions Management for Human Services Conference begins next week in Milwaukee.…
-
LearningArticleOver 5 years old
Peer-to-Peer Learning: Why Your Attendees Are Experts Too
Samantha Whitehorne ·
While big-name keynoters and experts can offer lots of insights, it’s also important to give attendees opportunities to…
-
LearningArticleOver 5 years old
Conference Circuit: Supply Chain Management
Samantha Whitehorne ·
The Association for Supply Chain Management’s annual conference, ASCM 2019, begins next week in Las Vegas. Attendance is…
-
LearningArticleOver 5 years old
Can You Better Accommodate Attendees’ Peak Learning Times?
Samantha Whitehorne ·
Some of your attendees will be early birds, while others will be late risers. Is there a way…
-
Meetings / EventsArticleOver 5 years old
Conference Circuit: Specialty Pharmacy
Samantha Whitehorne ·
The National Association of Specialty Pharmacy’s 7th Annual Meeting & Expo begins next week in Washington, DC. Attendance…