Author
Tim Ebner
Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor.
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MembershipArticleOver 5 years old
3 Ways Texting Can Work for Your Members
At critical moments, your members might appreciate a text message notification over an email or phone call. Here’s…
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MembershipArticleOver 5 years old
Membership Hack: Instagram Engagement
The American Dental Hygienists' Association has a big presence on Instagram, where it highlights member stories every week…
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MembershipArticleOver 5 years old
What to Do When Membership Is Booming?
When your industry is red hot and your membership numbers are, too, how do you sustain your momentum?…
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Organizational StrategyArticleOver 5 years old
Back From the Brink: Association Turnaround Stories
To this day, Mike Clementoni calls it “the death spiral,” and he’s not being overly dramatic. In 2009,…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Collect Member News Online
Associations can use an online form to gather updates and announcements from members that can be turned into…
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Organizational StrategyArticleOver 5 years old
Back From the Brink: Surviving an Association Near-Death Experience
What does it take for an association to come back from a near-death experience? Following substantial declines in…
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Career DevelopmentArticleOver 5 years old
Board Smarts: Leap to Leadership
Rising stars build soft skills for the boardroom.
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Organizational StrategyArticleOver 5 years old
Tech Memo: Purple People Power
How an analytical mindset can drive change.
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MembershipArticleOver 5 years old
Membership Memo: Peak Performance for Chapters
Help chapters reach their full potential.
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MembershipArticleOver 5 years old
Rules of Engagement: Perfect Timing for Renewal Reminders
Renewal reminders work best when received at the right moment.
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MembershipArticleOver 5 years old
Is Career Stage the Key to Member Acquisition?
The American Nurses Association is a big-tent organization that has seen new-member growth for several consecutive years—largely due…
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MembershipArticleOver 5 years old
Membership Hack: Preview Weekend
The Association of Writers & Writing Programs occasionally opens its website to nonmembers for a weekend preview of…
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Marketing / CommunicationsArticleOver 5 years old
Do You Speak in Your Members’ Voice?
AARP is one year into a new editorial project called The Girlfriend, speaking directly to a target demographic—women…
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LearningArticleOver 5 years old
Membership Hack: Bite-Sized Learning
The Direct Selling Association creates podcasts to not only help its members learn from their colleagues but also…
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MembershipArticleOver 5 years old
What to Do When Membership Is Declining
Findings from this year’s Marketing General Membership Marketing Benchmarking Report indicate that membership growth is strong. But what…
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Career DevelopmentArticleOver 5 years old
Add a New, Young Voice to the Boardroom
Until recently, there was a voice missing in the boardroom at the Emergency Nurses Association. While almost a…
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FundraisingArticleOver 5 years old
Membership Hack: Fundraising by Webinar
The Radio Television Digital News Association is offering access to an upcoming webinar for free. In exchange, RTDNA…
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MembershipArticleOver 5 years old
Taking a Sandbox Approach to Membership
Sandbox, a globally focused organization with an ambitious agenda “to co-create the world we inherit,” has rapidly grown…
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MembershipArticleOver 5 years old
Use A/B Testing to Learn What Brings Members Back
When the American Art Therapy Association wanted to find the most effective way to bring lapsed members back…
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Career DevelopmentArticleOver 5 years old
Membership Hack: Career-Stage Mentorships
A key benefit of membership in the Illinois Park and Recreation Association is a career-stage mentorship program that…
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MembershipArticleOver 5 years old
Membership Hack: Digital Handbook
A digital handbook gives members access to the information they need about member benefits, services, and support—all in…
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Marketing / CommunicationsArticleOver 5 years old
New Insight Into Marketing Automation and Member Engagement
A new report looks at how associations are using marketing automation tools to improve marketing efficiency, boost member…
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OperationsArticleOver 5 years old
What Can Chatbots Do for Your Association?
Got an urgent question or need? Forget Google. Pretty soon a chatbot might come to the rescue. Already,…
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AdvocacyArticleOver 5 years old
3 Ways to Engage Members in an Awareness Campaign
National Entrepreneurship Week is a congressionally designated week in February that celebrates business innovation in America. It’s also…
