Author
Tim Ebner
Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor.
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MembershipArticleOver 5 years old
Membership Hack: Spotlight Future Leaders
The Accounting and Financial Women’s Alliance spotlights young members who have stories to tell and are in a…
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Marketing / CommunicationsArticleOver 5 years old
For Better Online Engagement, Go Where Your Young Members Go
A new survey from Pew Research Center indicates that young people use online platforms very differently than they…
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MembershipArticleOver 5 years old
Membership Hack: Recognize Long-Term Members
Looking for an easy way to say thanks to your most loyal members? One association takes time at…
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Marketing / CommunicationsArticleOver 5 years old
Repurposing Power: Do You Have Gold in Your Archives?
The Society of Women Engineers built an integrated marketing and advocacy campaign from century-old letters found in its…
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MembershipArticleOver 5 years old
Membership Hack: Teleforums
If your members don’t have time for an hour-long webinar, consider an on-the-go option—teleforums—where members dial in for…
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Know Your Cyber Threat Vocabulary
Cybersecurity has its own intimidating jargon. You’ll be better equipped to address your cyber risks when you know…
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Organizational StrategyArticleOver 5 years old
3 Steps to Better Cybersecurity
Most association leaders take cybersecurity seriously, but few feel confident that they know how to analyze and address…
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Career DevelopmentArticleOver 5 years old
Board Smarts: Welcome a New Voice
A young member gets a seat at the board table at the Emergency Nurses Association.
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LearningArticleOver 5 years old
Tech Memo: Chatbot at Your Service
Artificial intelligence powers new digital assistants.
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MembershipArticleOver 5 years old
Membership Memo: Sell a Sweeter Deal With A/B Testing
Use A/B testing to learn what brings members back.
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MembershipArticleOver 5 years old
Master the Art of the Follow-Up Question
To align what you do with your members’ needs, you need to stop talking and start listening. Two…
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MembershipArticleOver 5 years old
Put Small Data to Work for Your Members
Big data holds big promises—including artificial intelligence, machine learning, and the blockchain—you may not be quite ready for…
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MembershipArticleOver 5 years old
Membership Hack: Downsizing Newsletters
The American Academy of PAs downsized to a single e-newsletter to deliver news and information to members without…
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Marketing / CommunicationsArticleOver 5 years old
Spoofing and Scamming: Are Your Members Next?
As cyber threats become more varied and sophisticated, attackers may try to scam your members---and they may pose…
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GovernanceArticleOver 5 years old
Taking a DIY Approach to Board Self-Assessments
When it’s time for a board to evaluate its own performance, some associations turn to standardized self-assessment tools.…
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MembershipArticleOver 5 years old
Membership Hack: Hall of Fame
Each year, the Specialty Food Association inducts a handful of people into a hall of fame celebrating industry leaders.…
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Organizational StrategyArticleOver 5 years old
Make Your Members Your Innovation Partners
Innovation is hard, but you don’t have to do it alone. At this week’s digitalNow conference in Austin,…
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Career DevelopmentArticleOver 5 years old
Tap Into the Power of Mastermind Groups
At the American Council of Engineering Companies, as in many associations, there are two types of members: those…
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MembershipArticleOver 5 years old
Membership Hack: Staffing Help
The Retail Merchants Association recently partnered with a startup to help members fill temporary staff vacancies.
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Marketing / CommunicationsArticleOver 5 years old
To Tell Your Members’ Story, Think Like a Journalist
Your members are doing important work every day, but their stories often go unheard or unseen. To better…
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MembershipArticleOver 5 years old
Membership Hack: New-Member Giveaway
Everyone loves a freebie—including your member prospects. The American Water Works Associations offers new members two kinds of…
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Marketing / CommunicationsArticleOver 5 years old
Creative Ways to Say Thanks to Your Volunteers
It’s important to express gratitude to your members, especially those who routinely volunteer their time and effort to…
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LearningArticleOver 5 years old
Augmented Reality Adds to the Experience at Expositions and Fairs
Augmented reality—the technology that made Pokémon GO an instant hit two years ago and that powers the Snapchat…
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Business DevelopmentArticleOver 5 years old
Association Opens for Business in China With Shanghai Office
For the last seven years, the Consumer Goods Forum has played a critical role in promoting food safety in…
