Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Career DevelopmentArticleOver 5 years old
How Job Market Changes Could Affect Association Hiring
After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring.…
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Meetings / EventsArticleOver 5 years old
New Consulting Specialties Help Associations Face New Trends
A few years ago, Sherry Marts began asking association executives about what plans they had to respond to…
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MembershipArticleOver 5 years old
Daily Buzz: Tips to Bring In More Chapter Volunteers
Need more chapter volunteers? Develop your recruitment strategy. Also: why you should start a mentorship program.
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Career DevelopmentArticleOver 5 years old
Give Your Members What They Need at Every Career Stage
A new Community Brands study indicates that your members’ needs change as they advance in their careers. The…
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FundraisingArticleOver 5 years old
Fundraising Ideas for Converting Members Into Donors
While associations are primarily focused is on their members and providing benefits and services they can benefit from,…
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Meetings / EventsArticleOver 5 years old
A Strategy for Boosting Conference Attendance
The problem. In 2017, the Association for Creative Industries (AFCI) moved its annual Creativation show from its long-time home…
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Marketing / CommunicationsArticleOver 5 years old
4 SEO Practices to Guide Your Strategy This Year
SEO is important, but it’s hard to explain up the corporate ladder and to other departments. Reframing your…
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Executive LeadershipArticleOver 5 years old
We Asked, You Answered: Learning From Mistakes
They come with the territory, but correcting them can be quite the challenge. Learn how other association pros…
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Marketing / CommunicationsArticleOver 5 years old
An Effective Content Strategy Includes Everyone
Content and knowledge are essential to the core value associations provide, but competition for attention is growing fierce.…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways Psychology and Email Marketing Tie Into Each Other
Before your next email hits members’ inboxes, play up its psychological impact.
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Sky-High Inspiration for Your Next Conference
Marie Claire brought networking to new heights. Here’s what you can learn from its unique meeting. Also: standing…
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Marketing / CommunicationsArticleOver 5 years old
Toy Association Launches Member Storytelling Initiative
Selected toy memories will be archived in the Library of Congress.
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Meetings / EventsArticleOver 5 years old
How to Delight Meeting Attendees in 2020
Meeting planners seeking to engage attendees must harness the uniqueness of the destination to succeed.
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Meetings / EventsArticleOver 5 years old
Are Too Many Meetings Killing Employee Productivity?
For employees who rely on time to get their tasks done, dicing up their calendars with unnecessary meetings…
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MembershipArticleOver 5 years old
Membership Hack: Referral Dollars
The International Association of Registered Financial Consultants doles out a $25 referral credit to any member who refers…
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Meetings / EventsArticleOver 5 years old
How to Get Current Attendees to Recruit New Ones
It’s hard work to convince new people to register for your conferences, but your current attendees may be…
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AI-Powered Hiring Practices Face Regulator Scrutiny
A company that sells AI-based facial detection technology to employers to screen job candidates is the subject of…
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FundraisingArticleOver 5 years old
Three Ways to Maximize Your Giving Tuesday Campaign
As the number of organizations participating in the post-Thanksgiving charitable holiday swells, it can be harder to get…
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Career DevelopmentArticleOver 5 years old
The Link Between Employee Benefits and Their Retirement Savings
A new study suggests that beefing up basic benefits like sick and vacation leave can improve staff retention—and…
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Meetings / EventsArticleOver 5 years old
Curate Destination Experiences for Your Attendees
Incorporating unique cultural experiences has quickly become the hallmark of a successful meeting—here’s why, and how to get…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Succeed With Direct Response Marketing
Two years ago, after 13 years advocating for and promoting some great events and member offerings using the…
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FundraisingArticleOver 5 years old
Daily Buzz: How to Handle Payment Disputes
The keys to dealing with a financial dispute? Careful listening, research, and transparency. Also: the difference between what…
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MembershipArticleOver 5 years old
The Countdown to Renewal Season Is On. Are You Ready?
Many associations operate on a calendar-year dues cycle with renewals late in the year, which means their members…
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Meetings / EventsArticleOver 5 years old
Purpose-Driven Design Makes Meeting Collaboration Easier
MGM Resorts recognizes and answers the ever-growing need for innovative and cohesive technology configurations in meeting and convention…
