Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Members onlyAdvocacyTemplateOver 5 years old
Advocate Training Program
A sample agenda from Key Advocacy, LLC for training members before an annual lobby day or fly-in, moving…
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MembershipArticleOver 5 years old
Lessons in Building Loyalty From Retailers
A retail-focused Yes Marketing report finds that building value is more important to increasing long-term loyalty than simply…
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LearningArticleOver 5 years old
Daily Buzz: For a Positive Work Culture, You Need Positive Managers
Culture change starts with revamping the manager experience. Also: People now spend more time using their smartphones than…
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Career DevelopmentArticleOver 5 years old
Membership Hack: Jobs for Veterans
A new partnership empowers members of AICC, the Independent Packaging Association, to hire military veterans. The program helps…
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Organizational StrategyArticleOver 5 years old
Study: SaaS Saves HR Departments Money, But Business Value Harder to Attain
A recent study found that organizations that use subscription cloud services for HR software can save up to…
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Meetings / EventsArticleOver 5 years old
Make Your Exhibitors Feel More Visible
A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough…
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MembershipArticleOver 5 years old
Do You Have the Right Payment Methods for Your Global Members?
Associations that sell products, services, and memberships internationally are often primarily concerned about pricing. But just as different countries…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Say Goodbye to Free Shampoo at Hotels
Soon disappearing from your hotel experience, at least in California: individual containers of soap and shampoo. Also: Bring…
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AdvocacyArticleOver 5 years old
Light Up Navajo: Association Helps Bring Power to Homes for the First Time
More than 15,000 homes in Navajo Nation lack access to electricity, and it’s costly to put them on…
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Marketing / CommunicationsArticleOver 5 years old
The Recipe for Successful Brand Marketing
Johnny Earle grew his brand using a mix of clever packaging, personal connection, and collaboration. The opening keynoter…
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Meetings / EventsArticleOver 5 years old
Association Events Can Learn from Amazon’s Disruption Model
Association events are poised for change. Are we able to head off the competition (even outsiders) before they…
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Career DevelopmentArticleOver 5 years old
Improving Workplace Well-Being Can Boost Productivity, Reduce Turnover
A new study from Myers-Briggs finds that workers with greater well-being outperform others and stay in their jobs…
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MembershipArticleOver 5 years old
Daily Buzz: What the Best Onboarding Programs Have in Common
A solid onboarding strategy can improve member retention rates. Successful programs include three key elements. Also: how reminders…
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Marketing / CommunicationsArticleOver 5 years old
How a Brand Book Can Help Shift Focus from Logos to True Branding
Your association’s brand is far more than a logo or color palette. It’s an experience your members have…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Hopes to Ease the Conversation Around Alzheimer’s Disease
Family members can struggle to discuss signs of memory loss with loved ones—often early signifiers of Alzheimer’s disease.…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: First Steps to Personalized Events
Personalized conferences keep meetings relevant to audiences. Cultivating that experience starts with understanding the data. Also: Does your…
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Got Phished? Don’t Just Point Fingers
If an employee is susceptible to clicking on a phishing email, what’s the right way to handle the…
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GovernanceArticleOver 5 years old
When Is It Time to Close a Chapter?
The decision to close a chapter is not one that should be taken lightly. After all, it will…
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AdvocacyArticleOver 5 years old
Camp Associations Help Members Navigate Measles Outbreak
As measles cases in the U.S. hit new highs and as kids get ready to head to summer…
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GovernanceArticleOver 5 years old
Don’t Let Your Meeting Minutes Land You in Legal Trouble
Most associations have a form and format for meeting minutes that hasn’t changed for years. Now may be the…
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Marketing / CommunicationsArticleOver 5 years old
Editor’s Note: Technically Speaking …
Knowing tech is becoming an increasingly important part of association leadership.
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Marketing / CommunicationsArticleOver 5 years old
Chatty Channels
Social media platforms and text-based applications allow for chatbot integration. Here are four places where members might turn…
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Meetings / EventsArticleOver 5 years old
AI At Your Service
Automated technologies powered by artificial intelligence—voice-enabled devices and tools like chatbots—offer speed and efficiency, but also require careful…
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LearningArticleOver 5 years old
Fast-Data Education
What your staff should know about fast data—and how to train them.
