Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Career DevelopmentArticleOver 5 years old
We Asked, You Answered: Mentors You Admire
We all have bosses, but over the course of a career only a few stand out as taking…
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Marketing / CommunicationsArticleOver 5 years old
Four Internet Trends Affecting Membership
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: The Research Poster Disrupting Scientific Conferences
Scientific posters aren’t designed to effectively communicate insight. So, one man designed a new type of poster to…
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Marketing / CommunicationsArticleOver 5 years old
Round Up New Members With Geofencing
In today’s digital world, if you know a physical location where prospective members congregate, it’s possible to target…
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Organizational StrategyArticleOver 5 years old
Take an Active Role in Supporting Member Health
The idea of population health—a systemic approach to influencing the determinants of health for a defined group of…
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Meetings / EventsArticleOver 5 years old
Protect Your Conference Housing From Unauthorized Providers
No problem is likely more irritating to your meeting planning staff than the issue of unauthorized housing providers,…
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Conscious InclusionArticleOver 5 years old
Daily Buzz: Taking a Stand on All-Male Speaking Panels
Want the director of the NIH to speak at your conference? Women better be included too. Also: Can…
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Meetings / EventsArticleOver 5 years old
Create an Attendee Experience Strategy
When new tech products are designed and rolled out, there’s lots of focus on user experience (UX). When…
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Marketing / CommunicationsArticleOver 5 years old
Five Strategies to Ensure Your Digital Product Has a Killer Launch
Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech…
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Career DevelopmentArticleOver 5 years old
Report: Nonprofit Employees Happy, But There’s Always Room for Improvement
A new report from the fundraising platform Classy finds that nonprofit employee satisfaction rates top 80 percent, but…
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LearningArticleOver 5 years old
Daily Buzz: Develop Professional Growth Programs
To keep members satisfied, associations need to deliver value and help members grow. Also: Rely on facts, not…
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FundraisingArticleOver 5 years old
Using Social Media Tools to Help With Fundraising Efforts
Platforms like Facebook and Instagram offer capabilities that allow associations to tell stories, engage with supporters, and raise…
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Meetings / EventsArticleOver 5 years old
How to Design a Winning Conference Pitch Fest
More associations are bringing startups and investors together at their annual events for Shark Tank-style competitions, but the International…
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Marketing / CommunicationsArticleOver 5 years old
What’s Next for Wellness Programs? Watch These Four Trends.
In both offerings and messaging strategies, the workplace wellness program is evolving. An executive with the Corporate Health…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Give Your Meeting a Sensory Audit
To truly gauge the attendee experience, you need to walk around in their shoes. Also: how to tell…
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Marketing / CommunicationsArticleOver 5 years old
Make a Splash With Micro-Influencers
Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society…
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Career DevelopmentArticleOver 5 years old
Three Ways to Turn Student Members Into Professional Members
Nearly 4 million higher-education degrees were awarded this graduation season, and now many students will enter the job…
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Marketing / CommunicationsArticleOver 5 years old
Get the Most from Your Email Metrics
What is the first step associations need to take when looking at their email data? First look at…
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OperationsArticleOver 5 years old
Want Travelers to Stop “Going Rogue”? Improve Your Booking Tools
Perceptions linger that consumer travel sites are cheaper and easier than the systems businesses use. To keep your…
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Organizational StrategyArticleOver 5 years old
Daily Buzz: Prototype Organizational Issues
To successfully solve problems, teams must be proactive and understand the data to map out potential solutions. Also:…
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Marketing / CommunicationsArticleOver 5 years old
New Healthcare Group Aims to Fight Social Media Misinformation
The Association for Healthcare Social Media, born from a campaign to get doctors to share their credentials on…
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Marketing / CommunicationsArticleOver 5 years old
Online Moderation: Don’t Fan the Flames With Your Messaging
Moderating an online community is already hard enough. Don't make it harder by failing to follow your own…
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AdvocacyArticleOver 5 years old
Strategies for Measuring Government Relations Achievements
All departments in an organization need to prove their productivity, including government relations. Gone are the days when…
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LearningArticleOver 5 years old
Daily Buzz: The Value of Online Communities
Research highlights how communities benefit organizations—and how leaders can provide better support. Also: why it's worth your time…
