Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Meetings / EventsArticleOver 5 years old
Why You Need to Help Prepare Exhibitors for Your Conferences
Exhibitors, like attendees and speakers, need to be prepared for your conference. A look at what associations are…
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Marketing / CommunicationsArticleOver 5 years old
XDP Reveals the Not-So-Secret Sauce to Branding
During day one of ASAE’s Xperience Design Project event, association professionals were shown why branding is in the…
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LearningArticleOver 5 years old
Conference Circuit: International Business Education
AACSB International’s 2019 International Conference and Annual Meeting begins next week in Scotland. Attendance is expected to top…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Goodbye Google+, Hello Currents
Google reinvents the retired social network Google+ as a workplace communication tool for Google Apps. Also: the value…
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Business DevelopmentArticleOver 5 years old
Why Technology Can Help Small-Staff Associations Boost Nondues Revenue
A new report finds small associations want more nondues revenue but haven’t focused on achieving it. To remedy…
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MembershipArticleOver 5 years old
National Volunteer Week: How Associations Are Celebrating
The event, turning 45 this year, has some associations in a thanking mood and others launching new ideas…
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Marketing / CommunicationsArticleOver 5 years old
Study: Podcast Listeners Skew Millennial, Use Lots of Social Media
A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends.…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Analyze Facial Expressions for Accurate Attendee Feedback
Post-conference surveys gather only limited attendee feedback. But analyzing participants’ faces? That’s another story. Also: Patagonia’s new stance…
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Meetings / EventsArticleOver 5 years old
Join Forces for Combined Member Fly-Ins
To add energy and excitement to its Capitol Hill fly-in, the American Dental Association partnered with the American…
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Executive LeadershipArticleOver 5 years old
3 Lessons: Making Teams Tick
Kara Freeman Lee, CAE Vice President of Administration and Chief Information Officer American Council on Education Washington, DC…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: The New Smart Office Building
About 77 percent of Americans own a smartphone—and now many want a smart office building too. Also: turning…
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Conscious InclusionArticleOver 5 years old
How to Achieve Digital Accessibility
The U.S. Census Bureau reports that more than 56 million Americans have a disability of some kind. The…
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Meetings / EventsArticleOver 5 years old
PCMA Study Highlights the Knock Against the Room Block
Are rooms in a conference hotel block more expensive? Usually, no—but attendees often think so, which creates a…
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Organizational StrategyArticleOver 5 years old
Daily Buzz: Create Value With Your Online Community
Your association’s digital community is important to connect your members—but it can also help grow the organization. Also:…
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Conscious InclusionArticleOver 5 years old
Form Partnerships to Advance Diversity and Inclusion in Your Industry
In recent years, many organizations have made important strides in becoming more diverse and inclusive. However, despite these…
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LearningArticleOver 5 years old
The Disrupted World of Certification
It’s unlikely that many occupational therapists think of earning or maintaining their professional certification as a game. But their…
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MembershipArticleOver 5 years old
Membership Hack: Chapter Services Lab
Staff from the American Academy of Pediatrics play a direct role in component relations problem-solving. During its annual…
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LearningArticleOver 5 years old
Daily Buzz: TSA’s Luggage-Scanning Tech Is Getting Better
With improved scanner technology, the TSA will soon no longer require travelers to remove laptops and other items…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Association Shouldn’t Ignore Direct Mail
Direct mail often doesn't get the respect it deserves these days, but it's a significantly more effective medium…
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LearningArticleOver 5 years old
Should You Consider a Conference Exchange Program?
If you’re looking to expand your attendees’ cultural horizons, it could be time to think about a conference…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: American Archaeology
The Society for American Archaeology’s 84th Annual Meeting begins next week in New Mexico. Attendance is expected to…
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MembershipArticleOver 5 years old
Daily Buzz: Why Members Join Associations
Yes, your organization comes with benefits—but that’s probably not why members join. Also: the importance of language in…
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Marketing / CommunicationsArticleOver 5 years old
Florist Society’s Solution to Stress: A Little Flower Power
The Society of American Florists is embracing its product’s ties to ‘60s hippie culture in a new chill-out…
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FundraisingArticleOver 5 years old
How a Foundation Raised More than $1 Million in Its First 18 Months
The Educational Theatre Foundation hit the ground running, assembling a board and racking up big donations early on.…
