Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: A Student Video Contest Gets the Message Out
What’s the great idea? “Make Time 2 Sleep” high school video contest Who’s doing it? American Academy of Sleep Medicine…
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Meetings / EventsArticleOver 5 years old
Destination: Mobile, Alabama
Historic Mobile offers meeting venues, accommodations, and dining options with a Southern accent on convenience, hospitality, and history.…
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LearningArticleOver 5 years old
How Artificial Intelligence Can Boost Microlearning
Learning analytics is the measurement, collection, analysis, and reporting of data about learners and the environments in which…
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LearningArticleOver 5 years old
Community Brands Study: New Members Want More Learning Opportunities
A new report from the software provider Community Brands suggests that most association members are joining because of…
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LearningArticleOver 5 years old
Report: Hidden Health Benefits of an Open Office
A recent analysis of federal employees found that workers in open-office environments were more physically active than their…
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LearningArticleOver 5 years old
Is It Time for a New Learning Format?
While panel presentations, lectures, and small group discussions are staples at conferences, associations that switch things up and…
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Meetings / EventsArticleOver 5 years old
Create Memorable Events That Leave Your Attendees In Awe
It’s no longer enough to offer traditional sessions delivered by top-notch speakers; give your attendees a meeting to…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Working on the Way to Work?
More than half of commuters work while traveling, a new study finds, and never logging off blurs the…
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MembershipArticleOver 5 years old
Teachers Group Looks to Expand Membership After Supreme Court Ruling
A June ruling loosening union-dues requirements has opened the door for the Association of American Educators to seek…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Find the Right Tech for Your Meeting
Technology will help your meeting succeed—just make sure it works for attendees and exhibitors, too. Also: why your…
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Marketing / CommunicationsArticleOver 5 years old
Plan for the News Cycle: The Benefits of Resource Pages
It’s not always possible to react quickly to a big news story, but planning ahead through the use…
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MembershipArticleOver 5 years old
3 Mistakes to Avoid During Member Onboarding
Common missteps or incorrect assumptions can jeopardize new-member relationships. The author of Retention Point, a new book on…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Email Annoys Us But Keeps Us Engaged
A new study from Adobe finds that email engagement is holding steady, but a variety of email-related annoyances…
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MembershipArticleOver 5 years old
Daily Buzz: Win Back Former Members
Former members left your association for a reason. Talk to them about why—and strategize how to fix the…
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Organizational StrategyArticleOver 5 years old
How a Diabetes Support Organization Built a Better Member Benefit
The American Association of Diabetes Educators built its new online tool in a hurry, thanks to a few…
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MembershipArticleOver 5 years old
Embracing Virtual Work: The Timing Feels Right
Multiple sessions of the ASAE Annual Meeting made the case that virtual work—whether full-time or on a freelance…
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Conscious InclusionArticleOver 5 years old
Are Tattoos Becoming Less Taboo at Work?
One recent study on the issue suggests that employees are facing less trouble finding a good job with…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Google Analytics Spreads to Images
The latest update on Google Analytics will include specific data on Google Images. Also: how to avoid awkwardness…
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Executive LeadershipArticleOver 5 years old
Avoid the Pitfalls of Change Management
At #ASAE18, leaders spoke openly about the numerous challenges of leading through change. Communication, candor, and a party…
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Organizational StrategyArticleOver 5 years old
Add Purple People to Your Tech Team
Melissa Garcia, CAE, says there are typically two kinds of people in associations: blue people, who are business-oriented…
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FundraisingArticleOver 5 years old
A New Fundraising Strategy Turns to the States
Two years ago, the American College of Obstetricians and Gynecologists received a federal grant that allowed the organization…
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Marketing / CommunicationsArticleOver 5 years old
Turn Chapter Members Into Social Media Influencers
Last spring, when the American Society of Landscape Architects invited each of its 49 chapters to take over…
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MembershipArticleOver 5 years old
How Associations Can Demonstrate Membership ROI
It costs five times more to attract a new customer than it does to keep an existing one,…
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Meetings / EventsArticleOver 5 years old
Membership Hack: Speed Mentoring
There’s a quick way to make mentorship matches. “Speed mentoring” rotates participants around a room for rapid-fire conversations…
