Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
Use a Chatbot to Answer Members’ FAQs
When your members ask questions via social media, do you respond? It might hard to keep up. When…
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Marketing / CommunicationsArticleOver 5 years old
Organizations Help Communities Prepare for Hurricane Florence’s Arrival
With Hurricane Florence headed toward the East Coast and other tropical storms and hurricanes brewing, groups are looking…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Targeted Event Sign-Ups
How a little Facebook retargeting could supercharge your event sign-ups. Also: The chatter behind the chatter at Content…
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Marketing / CommunicationsArticleOver 5 years old
4 Ways to Re-Embrace SEO in Your Marketing Strategy
With the negative press and declining fortunes of social media suggesting that another path is needed for content…
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MembershipArticleOver 5 years old
Helping Chapters Reach Peak Performance
When it comes to volunteering, Michael Rosenberg, senior manager for member engagement at the Special Libraries Association, has…
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AdvocacyArticleOver 5 years old
Are There Gaps in Your Intellectual Property Protection?
Most associations know that their logos, journals, and other intellectual property need to be registered with the relevant legal…
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OperationsArticleOver 5 years old
How an Incentive-Based Wellness Program Can Improve Staff Health
My association has had a wellness program for more than 20 years, and it has made a positive…
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Career DevelopmentArticleOver 5 years old
Are You Ready for Generation Z?
From business magazine features to speakers on the morning television circuit, much attention has been given to millennials…
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MembershipArticleOver 5 years old
Daily Buzz: Do You Need an Online Community?
Digital communities offer a lot of benefits, but if your association is only seeking increased engagement, it might…
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Marketing / CommunicationsArticleOver 5 years old
Talking Tech: Smart Content Curation Powered by AI
Explain how associations can use artificial intelligence. AI has become a tangible technology that associations can use to…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Don’t Let Your Vacation Stress You Out
Taking a vacation is supposed to be relaxing, but working overtime to prepare for one is not. Here’s…
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FundraisingArticleOver 5 years old
Fundraising’s Big Conundrum: First-Time Donors Don’t Repeat
Recent research from the Fundraising Effectiveness Project finds that less than half of all donors to a given…
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Meetings / EventsArticleOver 5 years old
Membership Hack: Chapter Leaders as Conference Promoters
The Association for Corporate Growth organizes a competition to encourage chapter leaders to promote its annual conference. Participants…
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Meetings / EventsArticleOver 5 years old
3 Questions to Ask if You’re Ready For a Paperless Conference
Ask yourself these three questions if you think now’s the right time to say goodbye to paper at…
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Meetings / EventsArticleOver 5 years old
3 Tips to Best Determine the ROI of Your Meeting
A flagship event may be tradition, but is your annual conference still providing measurable ROI for your organization?
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Marketing / CommunicationsArticleOver 5 years old
After-School Association’s Ambassador Program Puts Power Behind Play
The National AfterSchool Association will collaborate with The Genius of Play, a Toy Association-backed nonprofit, on a new…
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Marketing / CommunicationsArticleOver 5 years old
The “Creepy” Factor: When Personalization Goes Too Far
Recent research suggests that consumers are becoming more concerned about the “creepy” aspects of personalization—even though evidence is…
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Conscious InclusionArticleOver 5 years old
Gaming Group Launches D&I Program for Speakers
The IGDA Foundation has created a database of diverse speakers, along with a grant program to help them…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Airbnb’s Meetings Expansion
Planning a meeting? Airbnb is expanding to the professional world to “help teams achieve their shared goals more…
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MembershipArticleOver 5 years old
What’s Changed for Associations and Members Post-GDPR?
It’s been more than three months since the European Union’s General Data Protection Regulation went into effect. So,…
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Career DevelopmentArticleOver 5 years old
Be a Gateway for Career Changers
Many workers are making career decisions based on the needs of their life stage, and midlife career changes…
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MembershipArticleOver 5 years old
Daily Buzz: Cultivating a Young Professional Membership Base
Yes, young professional members have specific needs. But are you meeting those needs, or just stereotyping a key…
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A Fresh Concern About Open-Source Software
While there is definite value when it comes to using open-source software, a couple of recent incidents highlight…
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Meetings / EventsArticleOver 5 years old
5 Tips To Ensure Your Host Destination Is A Match
Aligning meeting content to your host destination provides greater opportunity for attendees and business value for your organization.
