Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
Give Members a Voice with Crowdspeaking Platforms
Whether you’re running an advocacy campaign or celebrating a milestone, so-called crowdspeaking platforms, like Thunderclap and Headtalker, can…
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Conscious InclusionArticleOver 5 years old
Tuesday Buzz: Women Set a New High Mark on Capitol Hill
For the first time, all four major congressional staff diversity associations are being run by women. Also: The…
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Conscious InclusionArticleOver 5 years old
How to Fight Loneliness? Research Makes Sense of a Growing Business Problem
Lonely employees can be a tremendous drain on an organization—along with the employees themselves. Research has helped to…
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LearningArticleOver 5 years old
Do You Understand Why People Use Your Services?
The Wikimedia Foundation recently conducted its first-ever wide-scale multilanguage survey of its users. The foundation’s approach to analyzing…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Design Habit-Forming Emails
How to create emails that make your readers want to come back for more. Also: When it comes…
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Career DevelopmentArticleOver 5 years old
A Better Path to Motivation
Wanting to do good work and test new ideas doesn’t require memes—we’re already wired to do it. But…
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How Associations Can Navigate Equal-Pay Laws
Equal-pay laws have become a hot topic as more states and municipalities enact laws to reduce the gender…
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Marketing / CommunicationsArticleOver 5 years old
Apply Customer Journey Mapping to Solve Members’ Needs
Your association might provide a long list of member benefits, but do you know exactly how and when…
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Meetings / EventsArticleOver 5 years old
Destination: Cincinnati
• Convenient convention district. More than 3,200 hotel rooms—from headquarters hotels to stylish boutique properties—are within three blocks of the…
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Marketing / CommunicationsArticleOver 5 years old
Adding Action to Your Association With User-Generated Videos
Right now, we’re in the midst of a general decline in trust that has impacted almost every organization.…
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MembershipArticleOver 5 years old
3 Questions to Ask Before Adopting Auto-Renewal
The subscription model is now a permanent facet of our economy, and many association members are active subscribers…
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MembershipArticleOver 5 years old
Membership Hack: March Madness Membership Drive
This time of year, everyone seems to have March Madness on the mind, including an association that’s using…
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MembershipArticleOver 5 years old
Friday Buzz: Grab the Attention of Prospective Members
One of the challenges to growing your membership may be your organization’s discoverability. Here’s how to get in…
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AdvocacyArticleOver 5 years old
Partnership Provides Sexual Assault Prevention Resources to Soccer Coaches
To help prevent against sexual abuse and assault on soccer teams nationwide, United Soccer Coaches and the Metropolitan…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Room Full of Librarians
The Public Library Association’s 2018 Conference begins next week in Philadelphia. Around 5,000 are expected to attend.
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Digg Shutters Its RSS Reader
Another popular RSS reader bites the dust. Also: How to use Instagram to attract younger attendees to your…
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Meetings / EventsArticleOver 5 years old
How Local Associations Help Get Communities in the St. Patrick’s Spirit
Community groups around the country help cities put on annual parades on St. Patrick’s Day—including one that pulls…
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Marketing / CommunicationsArticleOver 5 years old
Model Aeronautics Group Initiative Educates Public on Drone Laws
The Academy of Model Aeronautics launched an advertising initiative to educate newer drone owners on the laws involved…
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LearningArticleOver 5 years old
Hawking Taught How to Bring Complex Ideas Down to Earth
The famed theoretical physicist Stephen Hawking, who died this week, explored ideas that were out of reach for…
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Organizational StrategyArticleOver 5 years old
How to Boost the Success of Your Workplace Wellness Program
Wellness programs at the office are becoming increasingly popular, but not all of them are as successful as…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Creating Brand Identity
Could your brand identity use a refresh? Here are the essential steps to establishing an effective one. Also:…
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MembershipArticleOver 5 years old
Ask Three Questions to Avoid the “Dark Side” of Membership
Membership isn’t always pretty. Sometimes a sense of belonging can lead to entitlement and power struggles. One expert…
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Marketing / CommunicationsArticleOver 5 years old
The Association Roots of “March Madness”
The NCAA didn’t originate the term March Madness—the world of high school athletics did. But while the term…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: How to Wrap Up Your Event
What you do after an event is over can help you to create a bigger and better meeting…
