Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Organizational StrategyArticleOver 5 years old
The Challenges of Choosing New Software
If you’re looking at a new platform or technology for your association, you can’t make a decision based…
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Meetings / EventsArticleOver 5 years old
Report: What Channels Matter Most for Event Marketing?
A new report on B2B event marketing finds that email is the biggest pre-event driver of interest, but…
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MembershipArticleOver 5 years old
Membership Takeaways From Amazon’s Medicaid Discount
Amazon’s plan to discount membership to its Prime service for people on Medicaid speaks to a key concept…
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LearningArticleOver 5 years old
3 Lessons: Can-Do Attitude
Lauren Schapker Government Affairs Director National Ground Water Association Washington, DC “Soft reset” each night. Just like my…
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Conscious InclusionArticleOver 5 years old
#Ideas18: Diversity of Thought Creates Opportunities for Innovation
At ASAE’s 2018 Great Ideas Conference, Sunday’s Main Stage Speakers, Fredi Lajvardi and Kelly McDonald, challenged attendees to…
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Marketing / CommunicationsArticleOver 5 years old
A Look Inside an Effective Consumer-Focused PR Campaign
In June 2016, the American Physical Therapy Association launched #ChoosePT, a broad, integrated, multi-phased campaign to educate consumers…
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Marketing / CommunicationsArticleOver 5 years old
Email Timing: Read This Before Hitting ‘Send’
Timing is everything when it comes to your email communications. If your message arrives in a member’s inbox…
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Marketing / CommunicationsArticleOver 5 years old
How to Transform Your Sponsors Into Thought Leaders
Sidelining sponsors and vendors by allowing them to only advertise and exhibit at conferences precludes associations from fully…
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MembershipArticleOver 5 years old
Membership Hack: Daily Briefings
To give members a quick way to stay on top of news related to their field, the Infectious…
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FundraisingArticleOver 5 years old
Study: Should Nonprofits Focus More on Donor Loyalty?
A new report on how nonprofit leadership impacts fundraising finds that there’s still a heavy lean on traditional…
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Meetings / EventsArticleOver 5 years old
Friday Buzz: Go Regional With Your Meetings
Have you considered expanding your national meeting into regional conferences? Here’s why you should. Also: how to tailor…
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Meetings / EventsArticleOver 5 years old
What Could an Inclusion Rider Mean for the Meetings Industry?
The two words Frances McDormand used to close out her Oscar speech—inclusion rider—could mean something to more than…
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LearningArticleOver 5 years old
Conference Circuit: University Education
The University Professional & Continuing Education Association’s 2018 Annual Conference begins next week in Baltimore. Around 800 are…
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FundraisingArticleOver 5 years old
Thursday Buzz: Collecting Donor Data
Gathering information from your donors doesn’t have to be aggravating. Here are a few unobtrusive tactics to try.…
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Conscious InclusionArticleOver 5 years old
Association of Fundraising Professionals Debuts New Gender-Equality Initiative
The Association of Fundraising Professionals is launching a multiyear campaign that aims to tackle issues of gender inequality…
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Marketing / CommunicationsArticleOver 5 years old
Global Scouting Group Celebrates International Women’s Day
The World Association of Girl Guides and Girl Scouts will show its support for gender equality on International…
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: Appeal to More Event Sponsors
Maximize your meetings and grow your revenue by attracting more event sponsors. Also: Productivity secrets from the incredibly…
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Marketing / CommunicationsArticleOver 5 years old
How One Nonprofit Leveraged Sweden’s “Plogging” Craze
Picking up trash during a run is a hot exercise trend in Sweden that’s starting to gain a…
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Marketing / CommunicationsArticleOver 5 years old
Changes to Google Ad Grants Program Create Headaches for Nonprofits
A new requirement that advertisers hit a certain performance threshold to remain in Google’s Ad Grants program is…
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LearningArticleOver 5 years old
Business School Study Highlights Shifting Education Needs of “Digital Generations”
Business-oriented learners in generations Y and Z are increasingly open to online education and digital certifications, according to…
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The Great AMP Debate: The Ethics of Google’s Mobile Traffic Boost
A lot of websites are seeing big traffic gains by using Google’s open-source AMP protocol, but critics see…
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MembershipArticleOver 5 years old
Follow the Script for High-Performing Component Relations Pros
Pull back the curtain, and you’ll find that associations and Hollywood studios have some similarities. Behind the scenes…
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Meetings / EventsArticleOver 5 years old
Monday Buzz: Lessons From a Cheese Crisis
Who moved this festival’s cheese? Why The Big Cheese Festival suffered from a major supply headache over the…
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LearningArticleOver 5 years old
Arizona Sheriffs Adopt Program to Boost Wildfire Awareness
The Arizona Sheriff’s Association is the latest group to take part in Ready, Set, Go!, a wildfire-awareness program…
