Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
Marketing Campaign: Don’t Mess Up the Follow-Through
An event expert shares what steps to avoid when rounding up guests for your event via e-mail. Also:…
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Meetings / EventsArticleOver 5 years old
Event Technology: Give Your Guests the Gift of Tech
Is your event technology meeting your guests’ expectations? Make sure a few outlets are nearby. Also: how to…
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MembershipArticleOver 5 years old
A Lesson in Quality From For-Profit Membership Programs
Associations may be more similar than we think to for-profit membership programs, where flawless service quality is a…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Meet Your New Twitter Profile
Twitter takes a page from Facebook's playbook and gives profiles a new look. Also: A new online security…
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Meetings / EventsArticleOver 5 years old
Hug a Volunteer: It’s National Volunteer Week
Sunday marked the beginning of National Volunteer Week, a 40-year tradition of honoring the work and service of…
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Business DevelopmentArticleOver 5 years old
Association Startups: Build Your Own Road
One associations pro's efforts to build her own startup in the AMS space. Also: why efficiency is an…
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FundraisingArticleOver 5 years old
Vaccine Controversy Sinks Fundraiser for Autism Group
The restaurant chain Chili's Grill & Bar was set to host a fundraiser on Monday to benefit the…
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AdvocacyArticleOver 5 years old
New Mexico Man’s Death Shows Challenges Police Face With Mentally Ill
The death of James Boyd at the hands of police led to widespread protests in Albuquerque recently, but…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Tweet to Your Heart’s Content (With Context)
When taking on the role of a news outlet, be prepared to bring along an important tool—context. Also:…
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Organizational StrategyArticleOver 5 years old
Friday Buzz: Better Engagement Behind the Scenes
Insight from nonprofit professionals on how to your board and your staff engaged. Also: pointers on how to…
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Meetings / EventsArticleOver 5 years old
Fitness Time: Make Your Next Event Healthier for Attendees
Is your conference as healthy as it could be? A fitness or wellness challenge at your next event…
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MembershipArticleOver 5 years old
Where Associations Saw Their Membership Grow In 2013
Early results from a new study show that recruitment, not renewals, drove member growth for many associations. Also:…
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AdvocacyArticleOver 5 years old
“Almost” Journalism: Advocacy Groups’ News-Style Approaches
They may not be traditional, but organizations like Human Rights Watch and the Cato Institute have built influence…
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OperationsArticleOver 5 years old
Lessons in Vetting Vendors
Are you in the process of choosing a vendor or deciding whether or not to continue working with…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Speaker Preparation Is Key
Preparing your presenters for your event is simple, yet many forget to do it. Here’s some advice to…
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Marketing / CommunicationsArticleOver 5 years old
British Medical Association Adapts After Traffic Surge
With nearly a third of visitors checking out its website on mobile devices—and numbers surging in the past…
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Meetings / EventsArticleOver 5 years old
Boost Your Complaining Skills, Office Whiners
Promote change in your office by complaining effectively. Also: Help your volunteers help you by always giving them…
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MembershipArticleOver 5 years old
More Spring Cleaning Ideas for Membership Pros
Is it finally spring yet? It's time once more to declutter your membership practices, and these five ideas…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Potency of Expert Reviews
We all hope our events, publications, and outreach win over members, possible members, and the general public. So…
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GovernanceArticleOver 5 years old
Digital School Survey Has Lessons For Association and School Boards
The Center for Digital Education and the National School Boards Association work together to identify school boards and…
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Meetings / EventsArticleOver 5 years old
The Office Cubicle Reaches a Golden Milestone
Celebrating five decades of the office cubicle, a phenomenon that started pretty, then got drab, and is now…
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FundraisingArticleOver 5 years old
Social Fundraising: Ask an Expert
Advice from a social fundraising expert on how to implement it the right way.
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FundraisingArticleOver 5 years old
The Social Appeal of Social Fundraising
Associations are fully entrenched in the world of social media—using various tools to communicate with and engage their…
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AdvocacyArticleOver 5 years old
Global Spotlight: Grading EU Lobbyist Efforts
A new survey by global consulting firm Ellwood Atfield illuminates some of the ways European associations can calculate…
