Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
PR Professionals: Make the Media Come to You
As an association, what does it take to establish yourself as a go-to resource for the media? A…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Shifting Focus From the Speaker to the Audience
Conference audiences seek participation rather than entertainment from guest speakers. Plus: Gain more free time by reducing meetings.
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FundraisingArticleOver 5 years old
Filipino-American Groups Jump Into Action After Typhoon Haiyan
From finding missing loved ones to organizing donation drives to getting supplies to those most in need, associations…
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Meetings / EventsArticleOver 5 years old
Lunchtime Links: Wow Your Members With A Celebrity Speaker
Create a memorable experience with a celebrity speaker—provided the chosen star matches your conference goals. Plus: Become a…
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MembershipArticleOver 5 years old
Social Media Roundup: The Personal Approach To Member Engagement
Tips to boosting member engagement, the personal way. Plus: How mobile technology can benefit your recruiting efforts.
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Career DevelopmentArticleOver 5 years old
The Secret to Employee Loyalty: People Love Surprises
A new Harvard Business School study finds employees are much more likely to react positively to unexpected perks…
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Meetings / EventsArticleOver 5 years old
Report: Organizations Want Speakers To Do More Than Speak
A new survey sheds light on what organizations are expecting from professional speakers and what’s changing, or not…
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MembershipArticleOver 5 years old
Lunchtime Links: Thinking About Membership in Tiers
How one association turned around its membership decline by moving away from a one-size-fits-all model. Also: A new…
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OperationsArticleOver 5 years old
The Dangers of a Convoluted Project Management Path
No matter how innovative your culture is, if you can't actually act on your big ideas effectively, it's…
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Marketing / CommunicationsArticleOver 5 years old
Neighborhood Watch Goes Digital
A new web-based tool released this week by the National Association of Neighborhood Watch Organizations is designed to…
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Marketing / CommunicationsArticleOver 5 years old
Dégagé Ministries: A Well-Crafted Nonprofit Video Pitch
How one religious nonprofit group found the perfect way to push its message this Veterans Day. Also: The…
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Meetings / EventsArticleOver 5 years old
A Call to End the Call for Proposals?
Most associations generate content and select speakers through call for proposals. Is it the best way to find…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Why Rebranding Isn’t As Scary As It Seems
Rebranding is far from easy, but a successful strategy will give you an advantage over the competition. Plus:…
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LearningArticleOver 5 years old
Poison Control Group Expands Preteen Medicine Literacy Program
The American Association of Poison Control Centers has boosted its relationship with children's publishing giant Scholastic to teach…
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Career DevelopmentArticleOver 5 years old
Study: Finding Post-Military Employment No Easy Task For Veterans
After leaving military service, vets report having a hard time translating their military experience into civilian jobs. To…
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Business DevelopmentArticleOver 5 years old
Google+ Tries Wooing Enterprise With Private Communities
In its latest bid to become the social network for everyone all the time, Google+ has rolled out…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Like Button Gets a Makeover
Facebook's iconic button looks simple, but redesigning it was an epic exercise in project management. Also: why asking…
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AdvocacyArticleOver 5 years old
Nanotechnology Group’s New Benefit Makes Sense of Regulatory Issues
The latest service by the Nanotechnology Industries Association helps curate the complex world of nanotechnology regulations for its…
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Marketing / CommunicationsArticleOver 5 years old
Online Video: Now Playing in Your Inbox
A new report on online video marketing looks into some of the latest trends, including incorporating video into…
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Executive LeadershipArticleOver 5 years old
Social Media Roundup: Your Guide to Beating Writer’s Block
There’s no room for writer’s block in a 24/7 content-driven world—so here’s how you can move past it.…
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AdvocacyArticleOver 5 years old
Amid Food Stamp Cuts, Associations Help Inform Providers, Public
With a major cut to the Supplemental Nutrition Assistance Program beginning this month, associations are playing a role…
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MembershipArticleOver 5 years old
Hiring for the Member-Centric Mindset
Associations need staff who will always put members first, but how do you identify those people to get…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Why Making Mistakes is OK
Learn from your errors and then let the mistakes slide. Plus: Avoid spamming your members.
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MembershipArticleOver 5 years old
Top-Level Domains as a Member Benefit? Ask Your .Realtor
An address on an exclusive top-level domain as a member perk? Here's one association that's offering just that…
