Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Meetings / EventsArticleOver 5 years old
Data Harvesting: Don’t Create a Bad Intro
The dangers of being too willing to share attendee data with others. Also: A conference where openly sharing…
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Marketing / CommunicationsArticleOver 5 years old
Buffer’s Bounce-Back: Lessons From a Crisis Solved Smoothly
If you're a fan of the low-friction social scheduling app, you might have noticed a couple of spammy…
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Meetings / EventsArticleOver 5 years old
Army Strong: AUSA Conference Attendance Grows Over Last Year
Last week’s annual meeting of the Association of the United States Army surpassed last year’s attendance despite lingering…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Save Face By Hiring A PR Team
Professional clean-up, courtesy of your PR team. Also: Points to consider before enforcing—or implementing— an office dress code.
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Sort Out Your Rules of Order
Trying to figure out what exactly should go in your meeting minutes? Fortunately, this lawyer's feedback should help…
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MembershipArticleOver 5 years old
Loyalty Programs Valued, But Struggle With Engagement
While such programs are popular with companies, a new Forrester study on loyalty programs suggests that actual engagement…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Communicate To Solve Member Complaints
Unearthing the root cause of your members’ complaints. Plus: Understanding who your givers are, and what they want…
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OperationsArticleOver 5 years old
HealthCare.gov: How to Avoid Your Own Website Debacle
From HealthCare.gov to the Common Application website, it’s been a rough few weeks on the internet. Two web-development…
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Meetings / EventsArticleOver 5 years old
Five Global Meetings Megatrends
A newly released German Convention Bureau study revealed big trends shaping the global meetings industry. What are the…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: An Exotic Take on Event Planning
Partying in a cemetery sounds weird, but it's not the weirdest place that event planners have taken over…
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Should Nonprofits Drop Unpaid Internships, Too?
With a major publisher choosing to end its unpaid internship program rather than pay current and former interns…
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Marketing / CommunicationsArticleOver 5 years old
Want Your Branded Videos to Get Massive Reach? Use Instagram
According to a new analysis by viral-video tracking firm Unruly, 40 percent of the service’s top 1,000 videos…
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OperationsArticleOver 5 years old
Flu Season: Study Says 90 Percent of Workers Go to Work Sick
Feeling ill? It could well be a coworker’s fault. A new survey of office workers found that most…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Added Value In Your Marketing Campaign
Here’s how you can add value to your marketing campaign. Plus: What custom variables can do for your…
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Career DevelopmentArticleOver 5 years old
Secrets of a Successful Online Career Fair
The National Retail Federation recently sponsored a virtual career fair for students and young professionals to explore the…
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Marketing / CommunicationsArticleOver 5 years old
HealthCare.gov: A Healthy Discussion on a Website in Crisis
With the high-profile, extremely complex HealthCare.gov facing major technical problems, it's worth considering how you can avoid similar…
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Meetings / EventsArticleOver 5 years old
Study: Millennial Business Travelers Like the Extra Perks
With those between 18 and 30 traveling for work more than their peers, it's important to know what…
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Marketing / CommunicationsArticleOver 5 years old
Rhode Island Library Association Shows Off Tattoos to Raise Awareness
The Rhode Island Library Association is getting people talking with its new 2014 calendar featuring librarians and their…
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Executive LeadershipArticleOver 5 years old
Lunchtime Links: Workout The Workplace Burnout
Think like an athlete if you’re looking for fresh ways to avoid workplace burnout. Plus: Detailing the difference…
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MembershipArticleOver 5 years old
Save People, Not Associations
A lesson from a conference for journalists offers an important reminder about thriving in the future. In short:…
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MembershipArticleOver 5 years old
Social Media Roundup: Use Your Spotlight Sparingly
The spotlight your association can offer members is important; here's how to use it the right way. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Are Digital Magazines Really Working for Publishers?
While digital magazines on iPads and other platforms hold much promise for the industry at large, the format…
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Business DevelopmentArticleOver 5 years old
Lunchtime Links: How To Keep Your Non-Dues Revenue Going
Maintaining the steady flow of your non-dues revenue. Also: How to measure your association’s effectiveness.
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AdvocacyArticleOver 5 years old
9 Disruptive Ideas for Associations To Watch
These approaches may not be the ones your association needs now, but they could be the ones that…
