Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pro Tips for Using Twitter
Here are 10 ways your association can build its brand on Twitter. Plus: Meet the jurors of this…
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Marketing / CommunicationsArticleOver 5 years old
Study: People Want to See Impact of Charity-Linked Buys
Consumers who purchase charity-linked products want more than just to purchase more wristbands, or pom-poms, or, you know,…
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Marketing / CommunicationsArticleOver 5 years old
Change or Die: The New Marketing Imperative
At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances…
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Marketing / CommunicationsArticleOver 5 years old
Give New Life to Your Presentations
How to make old content new again. Also: what your association needs to know about Google's new secure…
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LearningArticleOver 5 years old
Why Context Matters in Understanding Member Behavior
A comparison of engagement behavior in associations shows that members' motivations vary across different industries.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Engage Your Members With Visuals
Seven ways to jazz up nonprofit infographics. Plus: how to create a winning content plan.
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Marketing / CommunicationsArticleOver 5 years old
Sticky Messaging: Study Shows the Growth of Content Marketing
A new survey from the nonprofit Content Marketing Institute finds that 73 percent of business-to-business marketers are producing…
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AdvocacyArticleOver 5 years old
Associations Put Spotlight on Mental Health
October marks several national and international mental health awareness campaigns. Here’s a look at how many associations are…
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Organizational StrategyArticleOver 5 years old
Lunchtime Links: When Carelessness Threatens Credibility
Nothing kills credibility faster than poor research and bad fact-checking. Plus: how to work with multiple chapters within…
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Marketing / CommunicationsArticleOver 5 years old
Groups Woo Foodies Online to Boost Customer Savvy
Need a great pasta recipe or a way to incorporate more pecans into your diet? There’s new help…
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Meetings / EventsArticleOver 5 years old
Meetings Warrior? Get Online on Your Own WiFi
With a persistent internet connection a priority for many business travelers, perhaps it’s worth buying a supply of…
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LearningArticleOver 5 years old
Tech Overload? Gen Y Employees Are Feeling it, Study Says
Technology's to thank for our habit of endless multitasking. But as a recent survey finds, constant connection overwhelms…
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LearningArticleOver 5 years old
Social Media Roundup: Why Hiring Is a Lot Like Dating
Associations should take notice of Brian Wong, the 22-year-old founder of mobile rewards firm Kiip, who has built…
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AdvocacyArticleOver 5 years old
Tipping the Scales: Association Holds Annual Pet Obesity Survey
The Association for Pet Obesity Prevention is working with vets and owners this week to track the dangers…
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Marketing / CommunicationsArticleOver 5 years old
When Function Trumps Form
Get better results when launching your next website or content program. Plus: How to write emails your members…
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Organizational StrategyArticleOver 5 years old
How Mobile Technology Is Changing the Way We Commute
According to two new studies, the way we use devices is leading some—especially millennials—to ditch commuting to work…
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MembershipArticleOver 5 years old
Girl Scouts Changes Approach to Member and Adult Volunteer Recruitment
A new grassroots and social media campaign aims to reverse declining membership and volunteer numbers for the Girl…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Getting Your Staff In On The Conversation
If only the problem were getting your employees to stop talking. Here's how to encourage your staff to…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Communicate Better With Instagram
Inject some personality—and some fun—into your member outreach campaigns with Instagram. Plus: look for these red flags when…
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Meetings / EventsArticleOver 5 years old
Lunchtime Links: Hotel Hot Spots For Your Next Conference
The American Customer Satisfaction Index released its top ranked hotels—locations to consider when planning your next conference. Also:…
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Meetings / EventsArticleOver 5 years old
Government Shutdown: What It Means for Meetings
With federal employees on furlough and unable to attend meetings, some associations are dealing with reduced attendance and…
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Career DevelopmentArticleOver 5 years old
Case Study: Virtual Mentoring Using LinkedIn
How one association delved into the world of e-mentoring to offer its members an accessible and flexible career-management…
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LearningArticleOver 5 years old
Association Teams With Harvard in New Mentorship Program
In the partnership between the Boston Product Management Association and Harvard Business School, BPMA members and local MBA…
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Meetings / EventsArticleOver 5 years old
Lunchtime Links: Facebook’s Graph Search Gets Granular
Facebook's search bar gets an upgrade. Plus: how a digital world might make physical spaces seem a bit…
