Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
American Stroke Association Leader Shares Her Health Scare
By presenting her own story as part of a larger awareness campaign for American Stroke Month, Donna Arnett,…
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Marketing / CommunicationsArticleOver 5 years old
Learn from Buzzfeed: Where’s the Emotion in Your Content?
What your association can learn from BuzzFeed’s overall content creation strategy. Also: How does your organization measure success?…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Keep Mobile Apps in Your Event Arsenal
A recent study shows that for many event organizers, creating a mobile app for an event is essential.…
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Meetings / EventsArticleOver 5 years old
White House Correspondents’ Dinner: Five Cues For Your Own Event
The association that puts on the celebrity-filled dinner has made quite a mark on DC's political and social…
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Marketing / CommunicationsArticleOver 5 years old
Crisis Response Best Practices: To Tweet or Not to Tweet?
That is the question. How organizations respond during a tragedy like the Boston Marathon bombings can make or…
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AdvocacyArticleOver 5 years old
Pew: Online Political Activity Leads to Offline Activism
Just because a politically-minded debate started online doesn’t mean it ends there, according to a study done during…
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LearningArticleOver 5 years old
Change How Your Conference Teaches Attendees
Learning booths and shorter, more intimate presentations promote a closer bond between exhibitors and conference attendees. Also: Why…
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Meetings / EventsArticleOver 5 years old
Host More Successful Digital Events
A new benchmarking report on digital events, based on responses from 200 event producers, allows meeting professionals to…
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MembershipArticleOver 5 years old
Keep Your Connections in Line WIth LinkedIn Contacts
LinkedIn Contacts helps you keep all your professional contacts in one place, and more. Also: Your younger employees…
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LearningArticleOver 5 years old
Study: Emotional Intelligence Affects Worker Engagement
Does emotional intelligence significantly contribute to a manager’s performance and a company’s overall success? One recent study says…
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AdvocacyArticleOver 5 years old
Medical Associations: Walk Away from “Cinnamon Challenge”
A new study by pediatricians and warnings issued by poison control experts highlight the efforts associations are making…
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Marketing / CommunicationsArticleOver 5 years old
Twitter Chats: Building Community 140 Characters at a Time
New research suggests Twitter conversations may not boost your follower count, but hashtags and chats can help build…
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Marketing / CommunicationsArticleOver 5 years old
Responding To A Crisis Situation Via Social Media
During a crisis situation, tone is everything, and as the Boston tragedy showed, a careful, reverent response is…
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AdvocacyArticleOver 5 years old
Associated Builders and Contractors’ Advocacy App Is a Game-Changer
By taking their advocacy efforts mobile, Associated Builders and Contractors, Inc., energized participation in the organization’s grassroots work…
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Marketing / CommunicationsArticleOver 5 years old
NFL Players Association’s Lesson on Technology Updates
After an embarrassing incident in which an NFL player lost out on an $8 million contract over a…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Worry, Twitter Users: Two-Step Authentication is Coming Soon
After a high-profile incident on Tuesday involving a wire service and a decline in the stock market, Twitter…
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Marketing / CommunicationsArticleOver 5 years old
Thinglink: Give Your Facebook Page Quick Interactivity
The interactive image-sharing tool ThingLink recently spread its wings to Facebook. Could it be just the perk your…
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Marketing / CommunicationsArticleOver 5 years old
Study: When People Go Online, Social Media Reigns
Where do people go when they’re surfing the Internet? According to a new study, they spend more time…
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MembershipArticleOver 5 years old
Why Member Engagement Goes Both Ways
Member engagement as commonly discussed in associations is all about getting members to act. But what about you?…
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Meetings / EventsArticleOver 5 years old
Gen X and Gen Y: A Younger Generation Gap
Study shows gen X and gen Y bring different mindsets and expectations to events and conferences. Also: When…
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LearningArticleOver 5 years old
Study: Administrative Professionals Need More Tech Training
Office professionals are often left relying on themselves when it comes to professional development, according to the International…
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Marketing / CommunicationsArticleOver 5 years old
paidContent Live 2013: Four Important Ideas You Can Learn
It may have been a conference about content monetization, but last week’s paidContent Live 2013 shined an important…
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Marketing / CommunicationsArticleOver 5 years old
Online Community Building: Foster A Green Organization. Go Paperless.
How can your organization become sustainable and why? Perhaps online community building might be an option. Also: Some…
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Meetings / EventsArticleOver 5 years old
Office of Management and Budget Reviews Meetings Protocol Proposal
With Congress and federal agencies cracking down on conference attendance by government workers, what's an association meeting planner…
