Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Meetings / EventsArticleOver 5 years old
Virtual Meetings for Members Who Can’t Attend
An association sets up a virtual conference each year for the members who can’t make it. Also: Don’t…
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Career DevelopmentArticleOver 5 years old
The Importance of Good Interview Questions
How to prepare the right questions for your next interview. Also: A viral image of equality is a…
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Marketing / CommunicationsArticleOver 5 years old
Teachers Group’s Mission to Boost Basic Math Skills
More than 20 percent of U.S. adults don’t have the math skills to make it through middle school,…
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Meetings / EventsArticleOver 5 years old
Your Next Great Event Idea Is an Already Great Product
One media organization is producing a new event, which is an extension of one of its most recognized…
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Marketing / CommunicationsArticleOver 5 years old
Mobile Satisfaction: Which Travel Companies Do Best?
A new study shows that Southwest Airlines tops the rest—and flies far above its nearest airline competition. What…
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Marketing / CommunicationsArticleOver 5 years old
Matt Damon Proves Humor Can Be a Useful Engagement Tool
In a new Water.org campaign video, Matt Damon makes light of himself in hopes of drawing attention to…
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Organizational StrategyArticleOver 5 years old
Lunchtime Links: Lessons In Strategic Planning
How meeting planners can relate to one movie villain, adapting to society needs and new technologies. Also: Lessons…
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Marketing / CommunicationsArticleOver 5 years old
Beyond Shiny Objects: A Streamlined Social Media Strategy’s Value
Resist the urge to jump head first into social media. Find out how two association marketers developed a…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pooling Resources Through Cooperation
How cooperating with other associations can alleviate financial constraints. Also: A publication successfully grabbed the attention of the…
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How Music Can Bring Peace (of Mind)
Music is a powerful connector. It can change our mood and get us moving faster, or slower. Music…
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Marketing / CommunicationsVideoOver 5 years old
The Headlines You Missed
See how associations are making a positive impact on our culture and in our communities through these inspirational,…
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OperationsVideoOver 5 years old
10 of the Many Ways to Screw up Technology
Technology is great. Technology is terrible. Whichever way you think of technology, it's here to stay and it…
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Marketing / CommunicationsArticleOver 5 years old
LinkedIn Boosts its Search Platform: What You Should Know
Following in the footsteps of its competitor Facebook, the company has boosted its search capabilities—and unlike its social…
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Meetings / EventsArticleOver 5 years old
Lunchtime Links: Flipboard Now Makes Curation a Cinch
Mobile app Flipboard opens the floodgates for users to create their own magazine experience. Also: Show your staff…
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MembershipArticleOver 5 years old
Trade Associations: When a Team Makes the Membership Decision
The needs of an organization or employer often come into play in the decision to join, which means…
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AdvocacyArticleOver 5 years old
Human Rights Campaign: Gay Marriage Hearings Bring Out Online Activism
How the Human Rights Campaign inspired viral digital activism via a simple image. Also: Bring out your creative…
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AdvocacyArticleOver 5 years old
Women’s History Month: A Homage to Businesswomen in History
In honor of Women’s History Month, we bring you this story of the Plumbing-Heating-Cooling Contractors-National Auxiliary and its…
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LearningArticleOver 5 years old
Lunchtime Links: Correlation vs. Causation, Big Data Style
Sure, the data points may correlate, but it doesn’t mean a thing if you can’t find the root…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Content Management To-Do List
Who’s managing your content? A breakdown of the content creation schedule and tasks. Also: make bigger meetings smaller…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Let Coca-Cola’s Social Media Weakness Dissuade You
Coca-Cola found social media buzz didn’t have a significant impact on its bottom line. So why does it…
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MembershipArticleOver 5 years old
Lunchtime Links: Staying On Your Association Members’ Team
How to maintain your association's member-centric thinking. Also: Organization leads to prioritization and efficiency. How these event planners…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Value Rewards, Not Mission Statements
The true value of your association lies in the membership offerings, not just the mission. Also: How to…
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Marketing / CommunicationsArticleOver 5 years old
Starbucks Stretches its Loyalty Cards: What Can You Learn?
The extremely popular, closely-watched business model will expand beyond the stores starting in May. What could you learn…
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Marketing / CommunicationsArticleOver 5 years old
Goodbye Traditional News, Hello Niche Media
A new Pew study found that while the traditional news industry continues to shrink, more niche media outlets…
