Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Meetings / EventsArticleOver 5 years old
What Virtual Attendees Are Looking for in 2021
A look at three ways attendee expectations have evolved since the pandemic began, and what that means for…
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Marketing / CommunicationsArticleOver 5 years old
Three Steps to Help Your Marketing Department With Revenue Attribution
In the COVID-19 economy, generating revenue is crucial, and marketing departments being able to attribute revenue to their…
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Conscious InclusionArticleOver 5 years old
Four Ways to Meaningfully Measure Your DEI Efforts
Make sure your initiatives to build a diverse, inclusive, and equitable workplace are generating real change by measuring…
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Meetings / EventsArticleOver 5 years old
Five Ideas for Designing an Effective Virtual Event Agenda
With in-person meeting and events on continued hiatus due to coronavirus, virtual conferences are the new normal. Meeting…
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MembershipArticleOver 5 years old
Use Fast Data You Gathered This Year to Improve the Member Experience
The upside of the shift to virtual platforms in the past several months is that members are interacting…
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Career DevelopmentArticleOver 5 years old
Career Setback in 2020? Here’s How to Make 2021 Your Year
If your career hasn’t progressed as you’d hoped in 2020, focus on turning the page in the year…
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Career DevelopmentArticleOver 5 years old
Black Nurses Group Offers Free Mental Health Services to Members
Caring for patients, family members, and others during the pandemic has heaped tons of stress and anxiety on…
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MembershipArticleOver 5 years old
Weekly Now: Holiday Member Engagement, 2020 Style
For a year-end video message to members, the New Jersey Society of CPAs found inspiration and humor in…
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Marketing / CommunicationsArticleOver 5 years old
Smart Thoughts on Innovation From TEC Virtual 2020
During last week’s virtual Technology Exploration Conference, a lot of smart insights were shared about how associations can…
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MembershipArticleOver 5 years old
The Power of Community: Fostering Connections in 2021
This year, community has been difficult to uphold. Here’s how associations are helping members stay plugged in.
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Career DevelopmentArticleOver 5 years old
Four Ways to Combat End-of-Year Burnout
As a tumultuous year comes to a close, reckoning with burnout is understandable. A productivity expert offers some…
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Meetings / EventsArticleOver 5 years old
Associations Tweak, Refine Early 2021 Virtual Event Offerings
With months of planning and executing virtual conferences behind them, associations are now looking at how to improve…
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MembershipArticleOver 5 years old
A Member Exit Survey That Tells You What You Need to Know
Want to know why members left? Ask them. Effective exit surveys can give you insight into what your…
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Business DevelopmentArticleOver 5 years old
Five Associations That Landed Nondues Revenue in 2020
With strategies as varied as attracting new sponsors to revamping product development, some associations have found innovations in…
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Meetings / EventsArticleOver 5 years old
How to Have Holiday Celebrations in the COVID-19 Era
With social gatherings still upended by the pandemic, and many associations facing financial struggles, groups are turning to…
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Meetings / EventsArticleOver 5 years old
What Twitch Streamers Can Teach You About Hosting Virtual Events
The gamer-oriented video-streaming network is having a moment in the midst of the COVID-19 crisis, and its engaging…
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MembershipArticleOver 5 years old
Short, Low-Cost Videos Show Members Benefits—and Value
Sometimes if you can see how to do something, it makes it much easier. The American Concrete Institute…
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Meetings / EventsArticleOver 5 years old
Three Ways to Make Virtual Video Call Backgrounds a Part of Your Next Meeting
Whether as a conversation point or a way to set the tone, virtual backgrounds in apps like Zoom…
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FundraisingArticleOver 5 years old
Weekly Now: #GivingTuesday’s Banner Year
The organizer of the annual charitable holiday says donations surged in 2020. Also: tips for curating content more…
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Meetings / EventsArticleOver 5 years old
Six Phases of Virtual Event Creation: Lessons Learned From Rapid Prototyping
Professional development remains a mission-critical offering for most associations, often delivered through in-person meetings. But, due to the…
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Career DevelopmentArticleOver 5 years old
Five Ways to Improve Employee Happiness and Productivity
Studies have shown employees who are happier have increased focus and passion. In fact, it equates to around…
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Meetings / EventsArticleOver 5 years old
For Virtual Events, the Destination Still Matters—Here’s Why
Grounding the event in a sense of place is important even if the format moves away from face-to-face.
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Meetings / EventsVideoOver 5 years old
Associations Now Live @ TEC, 12/9/20
The Associations Now team brings you coverage of 2020 ASAE TEC Virtual, Day 3. Guests include keynoter Josh…
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Meetings / EventsVideoOver 5 years old
Associations Now Live @ TEC, 12/8/2020
The Associations Now team brings you coverage of 2020 ASAE TEC Virtual, Day 2. Guests include keynoter Bonin…
