Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Meetings / EventsArticleOver 5 years old
Some Gratitude for Meeting Pros During an Unexpected 2020
With Thanksgiving right around the corner, it’s a good time to express gratitude to association meeting teams who…
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Meetings / EventsArticleOver 5 years old
Why Crisis Calls for Doubling Down on Customer Service
The leading convention city in America shares its strategies for association professionals.
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Marketing / CommunicationsArticleOver 5 years old
Want to Make a Bigger Impact With Email? Send Less Often
An analysis from the marketing firm GetResponse found open and click rates surged when just one message was…
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Marketing / CommunicationsArticleOver 5 years old
How to Create a 2021 Communications Plan That Shows Value
While 2020 has left many associations reeling, that doesn’t have to be the case in 2021. A good…
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MembershipArticleOver 5 years old
A Concierge Approach to Enhancing the Member Experience
Thinking of ways to step up your membership recruitment and retention plan? One association took an approach based…
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LearningArticleOver 5 years old
Five Ways to Have Fun With Remote Colleagues That Aren’t Just Another Happy Hour
As months of remote work go by, organizations are ready to find new ways to engage employees. Consider…
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AdvocacyArticleOver 5 years old
Harness Data to Support Your Work
These days, everybody is talking about the importance of data—and for good reason. Data and other evidence provide…
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Meetings / EventsArticleOver 5 years old
Three Perspectives for U.S. Associations From Europe’s Pandemic Recovery Outlook
Europe seemed to have the COVID outbreak under control during the summer months, but a dramatic rise in…
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Conscious InclusionArticleOver 5 years old
Weekly Now: Congressional Staffers Push for Diversity Gains
With Congress increasingly reflecting the U.S. population, groups representing congressional staff are pushing for the same among senior…
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Legal Considerations When an Employee Dies
The sudden, unexpected death of an employee can be devastating and confusing to an association and its workforce.…
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AdvocacyArticleOver 5 years old
How the Pandemic Will Change Association Advocacy
It’s become cliché by now, but the COVID-19 pandemic has changed everything, including how association government relations teams…
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Meetings / EventsArticleOver 5 years old
How Can I Expand My Virtual and Hybrid Meeting Expertise?
These four tips can help hone strategy and maximize the attendee experience.
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Career DevelopmentArticleOver 5 years old
How to Avoid a Retention Crisis
Workplace engagement is slipping (again). It's time to think about whether your top talent will leave once the…
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Meetings / EventsArticleOver 5 years old
Four Steps to Improve Gender Equity in Remote Meetings
Recent research shows that workplace meetings held remotely often blunt women’s voices. Communication expert Carol Vernon says that…
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MembershipArticleOver 5 years old
What Is the Value and Importance of Associations Today?
Here, we break down what members want and how virtual member engagement is creating new paths for association…
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Meetings / EventsArticleOver 5 years old
Associations Take the Show on the Road
With large conferences not possible during the COVID-19 pandemic and many attendees reluctant to travel to attend smaller…
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MembershipArticleOver 5 years old
A New Report Shows What Members Value Most
Members continue to engage with their associations, even in crisis, according to a new report, which reveals a…
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Meetings / EventsArticleOver 5 years old
Support Your Virtual Events With a Robust Content Strategy
The distractions of home can make it easy to ignore a virtual event. Give your annual meeting added…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Fight Fake Traffic on Your Association’s Site
Fake traffic is growing more sophisticated than ever, and that could be bad news both for your analytics…
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MembershipArticleOver 5 years old
Leveraging Data to Diversify Revenue and Meet Member Needs
In a normal year, member dues and in-person events would be the primary revenue sources for many associations.…
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Meetings / EventsArticleOver 5 years old
Five Unusual Virtual Event Sponsor Benefits That Just Might Save Your Conference
“The sponsors are furious. They feel we’re disorganized and still in search of a plan—and they’re right.” Only…
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AdvocacyArticleOver 5 years old
Texas Social Workers Group Helps Reverse Discriminatory Code of Conduct Change
A surprise change to a section of the Texas social work code of conduct opened the door for…
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How to Update Your Code of Ethics for Today’s Members
A code of ethics that falls out of date can cause major problems during uncertain times. Which elements…
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Marketing / CommunicationsArticleOver 5 years old
Could Film Be the Medium for Telling Your Members’ Stories?
The Emergency Nurses Association found creative success with a documentary film about the lives of its members—and was…
