Format
Articles
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MembershipArticleOver 5 years old
Leverage Micro-Communities to Build Membership Affinity
Any association membership professional will tell you it is much easier to keep an existing member than to…
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Meetings / EventsArticleOver 5 years old
How to Drive Revenue in the Aftermath of COVID-19 Content Disruption
While the pandemic has disrupted business models, it presents association leaders with the chance to explore market needs,…
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Organizational StrategyArticleOver 5 years old
A Last Look at Leadership in 2020
Nobody wanted or expected a year like this one. But as 2020 ends, it's a good time to…
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The Hidden Costs of Poor Cybersecurity Practices
A hacked system or phishing attack can be a huge financial setback for an association. So it’s important…
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Marketing / CommunicationsArticleOver 5 years old
Top Holiday Tips From Associations
As a year like no other in memory wraps up, associations offer some great and COVID-safe ways to…
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Conscious InclusionArticleOver 5 years old
Black Cardiologists Launch Diversity Scorecard for Academic Training Programs
The Association of Black Cardiologists, concerned about the lack of diversity in cardiology training programs, has launched a…
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Meetings / EventsArticleOver 5 years old
What Virtual Attendees Are Looking for in 2021
A look at three ways attendee expectations have evolved since the pandemic began, and what that means for…
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MembershipArticleOver 5 years old
Should Your Association Consider Adding a Gen Z Membership Tier?
With a recession, a pandemic, and a tough job market, some associations are looking to target Generation Z…
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Tough Calls: An Ethical Process for Handling Layoffs
In this year’s COVID-19 environment, many senior association executives faced difficult decisions about how to protect their organization’s…
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Marketing / CommunicationsArticleOver 5 years old
Three Steps to Help Your Marketing Department With Revenue Attribution
In the COVID-19 economy, generating revenue is crucial, and marketing departments being able to attribute revenue to their…
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Conscious InclusionArticleOver 5 years old
Four Ways to Meaningfully Measure Your DEI Efforts
Make sure your initiatives to build a diverse, inclusive, and equitable workplace are generating real change by measuring…
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Meetings / EventsArticleOver 5 years old
Five Ideas for Designing an Effective Virtual Event Agenda
With in-person meeting and events on continued hiatus due to coronavirus, virtual conferences are the new normal. Meeting…
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MembershipArticleOver 5 years old
Use Fast Data You Gathered This Year to Improve the Member Experience
The upside of the shift to virtual platforms in the past several months is that members are interacting…
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Meetings / EventsArticleOver 5 years old
COVID-19 Accelerated Innovations That Will Define the Industry’s Future
Here’s how the country’s top convention city adapted swiftly and creatively in the pandemic.
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Career DevelopmentArticleOver 5 years old
Career Setback in 2020? Here’s How to Make 2021 Your Year
If your career hasn’t progressed as you’d hoped in 2020, focus on turning the page in the year…
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Career DevelopmentArticleOver 5 years old
Black Nurses Group Offers Free Mental Health Services to Members
Caring for patients, family members, and others during the pandemic has heaped tons of stress and anxiety on…
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Organizational StrategyArticleOver 5 years old
How a Winning Playbook Led to Success Amid Adversity
On November 1, 2019, I stepped into the role of president of the National Ocean Industries Association with…
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Organizational StrategyArticleOver 5 years old
Books: Embrace Upstream Thinking
In Dan Heath's latest book, he urges leaders to set aside traditional efforts toward resolution in favor of…
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MembershipArticleOver 5 years old
Weekly Now: Holiday Member Engagement, 2020 Style
For a year-end video message to members, the New Jersey Society of CPAs found inspiration and humor in…
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Career DevelopmentArticleOver 5 years old
Seven Ways to Prepare Now for a Future Job Search
Q: I’m still employed but had planned to do a job search this year. This probably isn’t a…
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AdvocacyArticleOver 5 years old
How One Association Made a Speedy Impact During COVID-19
The Association of Medical Device Reprocessors helped get PPE to hospitals as the pandemic intensified. Its next step…
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Marketing / CommunicationsArticleOver 5 years old
Smart Thoughts on Innovation From TEC Virtual 2020
During last week’s virtual Technology Exploration Conference, a lot of smart insights were shared about how associations can…
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MembershipArticleOver 5 years old
The Power of Community: Fostering Connections in 2021
This year, community has been difficult to uphold. Here’s how associations are helping members stay plugged in.
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Career DevelopmentArticleOver 5 years old
Four Ways to Combat End-of-Year Burnout
As a tumultuous year comes to a close, reckoning with burnout is understandable. A productivity expert offers some…
