Format
Articles
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Meetings / EventsArticleOver 5 years old
Associations Tweak, Refine Early 2021 Virtual Event Offerings
With months of planning and executing virtual conferences behind them, associations are now looking at how to improve…
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MembershipArticleOver 5 years old
A Member Exit Survey That Tells You What You Need to Know
Want to know why members left? Ask them. Effective exit surveys can give you insight into what your…
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Business DevelopmentArticleOver 5 years old
Five Associations That Landed Nondues Revenue in 2020
With strategies as varied as attracting new sponsors to revamping product development, some associations have found innovations in…
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Meetings / EventsArticleOver 5 years old
How to Have Holiday Celebrations in the COVID-19 Era
With social gatherings still upended by the pandemic, and many associations facing financial struggles, groups are turning to…
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Meetings / EventsArticleOver 5 years old
What Twitch Streamers Can Teach You About Hosting Virtual Events
The gamer-oriented video-streaming network is having a moment in the midst of the COVID-19 crisis, and its engaging…
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Organizational StrategyArticleOver 5 years old
How to Look for Growth Opportunities in a Crisis
We began the year at the Parkinson’s Foundation with optimism—and the fundraising numbers to back it—and just like…
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MembershipArticleOver 5 years old
Short, Low-Cost Videos Show Members Benefits—and Value
Sometimes if you can see how to do something, it makes it much easier. The American Concrete Institute…
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Meetings / EventsArticleOver 5 years old
Three Ways to Make Virtual Video Call Backgrounds a Part of Your Next Meeting
Whether as a conversation point or a way to set the tone, virtual backgrounds in apps like Zoom…
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Executive LeadershipArticleOver 5 years old
Create Capacity for a Strong Recovery in 2021
If 2020 was a year for experimenting out of necessity, 2021 could be a year for experimenting by…
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FundraisingArticleOver 5 years old
Weekly Now: #GivingTuesday’s Banner Year
The organizer of the annual charitable holiday says donations surged in 2020. Also: tips for curating content more…
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Meetings / EventsArticleOver 5 years old
Six Phases of Virtual Event Creation: Lessons Learned From Rapid Prototyping
Professional development remains a mission-critical offering for most associations, often delivered through in-person meetings. But, due to the…
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Career DevelopmentArticleOver 5 years old
Five Ways to Improve Employee Happiness and Productivity
Studies have shown employees who are happier have increased focus and passion. In fact, it equates to around…
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Marketing / CommunicationsArticleOver 5 years old
Why Waiting for “Normal” Is a Bad Strategy
Many associations are concerned that they can’t provide a pre-COVID-19 experience for the foreseeable future. One association’s recommendation:…
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AdvocacyArticleOver 5 years old
COVID-19 Relief Talks Gain New Life
After months of stalemate, a new framework for coronavirus relief developed by a bipartisan group of senators has…
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Meetings / EventsArticleOver 5 years old
For Virtual Events, the Destination Still Matters—Here’s Why
Grounding the event in a sense of place is important even if the format moves away from face-to-face.
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Meetings / EventsArticleOver 5 years old
Want Member Loyalty? Ensure You Provide the One Thing They Value Most.
Networking in 2021: Associations must go virtual.
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Meetings / EventsArticleOver 5 years old
How to Better Accommodate People With Disabilities at Meetings
A disability inclusion expert shares ideas for making attendees with disabilities feel welcome and included at your conferences.
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GovernanceArticleOver 5 years old
New Collaboration Will Develop Guidelines to Help Boards Keep Organizations Cyber Safe
Recognizing the key role boards can play in reducing cyberattacks, the National Association of Corporate Directors, World Economic…
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MembershipArticleOver 5 years old
Five Ways to Help Members Maintain Certifications in 2021
The pandemic has created challenges for professionals who wish to maintain their association certifications. What members need will…
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GovernanceArticleOver 5 years old
A Checklist for an Effective Chapter Affiliation Agreement
Many associations use local chapters to engage members, deliver programs, and explore new growth opportunities. To keep the…
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Marketing / CommunicationsArticleOver 5 years old
How to Create a Social Media Policy That Protects Your Association
Strong social media policies not only inform employees and volunteers but also help reduce statements that could damage…
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Meetings / EventsArticleOver 5 years old
With A Heightened Focus on Safety, Small Meetings Zero In On Shifting Sentiments & Priorities
As factors change for in-person attendees, resorts are helping planners deliver.
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Meetings / EventsArticleOver 5 years old
Take These Four Winning Elements of 2020’s Meeting Successes Into 2021
As your association starts planning for 2021, check out some of the bright ideas that kept events—virtual, in-person,…
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Marketing / CommunicationsArticleOver 5 years old
‘Lizard Brain’ Is Real, It’s Time to Revamp Member Communications
Knowing how to communicate with members—and when—consumes many hours of discussion even in good times. Add multiple crises…
