Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
The State of Email: Five Email Trends to Watch in 2021
From visual tricks to added interactivity to integrating user-generated content, there are a lot of ways for associations…
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Marketing / CommunicationsArticleOver 5 years old
Four Social Media Basics to Take Into 2021
It’s easy to get into the weeds when crafting an effective social media approach. But before you get…
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Marketing / CommunicationsArticleOver 5 years old
Top Holiday Tips From Associations
As a year like no other in memory wraps up, associations offer some great and COVID-safe ways to…
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Marketing / CommunicationsArticleOver 5 years old
Three Steps to Help Your Marketing Department With Revenue Attribution
In the COVID-19 economy, generating revenue is crucial, and marketing departments being able to attribute revenue to their…
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Marketing / CommunicationsArticleOver 5 years old
Smart Thoughts on Innovation From TEC Virtual 2020
During last week’s virtual Technology Exploration Conference, a lot of smart insights were shared about how associations can…
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Marketing / CommunicationsArticleOver 5 years old
Why Waiting for “Normal” Is a Bad Strategy
Many associations are concerned that they can’t provide a pre-COVID-19 experience for the foreseeable future. One association’s recommendation:…
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Marketing / CommunicationsArticleOver 5 years old
How to Create a Social Media Policy That Protects Your Association
Strong social media policies not only inform employees and volunteers but also help reduce statements that could damage…
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Marketing / CommunicationsArticleOver 5 years old
‘Lizard Brain’ Is Real, It’s Time to Revamp Member Communications
Knowing how to communicate with members—and when—consumes many hours of discussion even in good times. Add multiple crises…
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Marketing / CommunicationsArticleOver 5 years old
Centralize Your Data to Create Better Member Experiences
Associations offer member value through networking events, advocacy, or certifications. But offering these services isn't enough. You need…
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: How Digital Passports Could Help Bring Back Global Travel
The International Air Transport Association is creating a "digital health pass" for global travelers that could allow borders…
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Marketing / CommunicationsArticleOver 5 years old
Thinking of a Podcast? Here Are Four Tips To Do Things Right
The popularity of podcasting means you might have to double down on the strategy when bringing your message…
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Marketing / CommunicationsArticleOver 5 years old
How to Shift Your Communication Strategy to Build Trust and Inclusion
While 2020 has been defined by the COVID-19 global pandemic, it’s also proven to be a year of…
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Marketing / CommunicationsArticleOver 5 years old
Want to Make a Bigger Impact With Email? Send Less Often
An analysis from the marketing firm GetResponse found open and click rates surged when just one message was…
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Marketing / CommunicationsArticleOver 5 years old
How to Create a 2021 Communications Plan That Shows Value
While 2020 has left many associations reeling, that doesn’t have to be the case in 2021. A good…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Fight Fake Traffic on Your Association’s Site
Fake traffic is growing more sophisticated than ever, and that could be bad news both for your analytics…
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: Hotels Find a COVID-19 Niche
Hotels around the country are attracting consumers by playing up their productivity value. Also: An association exec reflects…
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Marketing / CommunicationsArticleOver 5 years old
Could Film Be the Medium for Telling Your Members’ Stories?
The Emergency Nurses Association found creative success with a documentary film about the lives of its members—and was…
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: Pizza to the Polls’ 2020 Comeback
A clever election-oriented organization sees a coronavirus-era surge. Also: A pandemic celebrity wedding announcement that puts a focus…
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Marketing / CommunicationsArticleOver 5 years old
How Virtual Conferences Create More Opportunities for Earned Media
Before coronavirus, your annual conference was not only an opportunity to physically convene and educate members; it was…
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: Tips for Managing Pre-Election Stress
The American Psychological Association says we’re more stressed before next week’s election than we were four years ago.…
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Marketing / CommunicationsArticleOver 5 years old
Maximize Nondues Revenue by Optimizing Your Media Kit
When you think media kits, you think shiny, glossy, sharply photographed, impeccably art-directed, lavishly printed, right? Yes, except…
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Marketing / CommunicationsArticleOver 5 years old
How to Build a Marketing Team That Meets Current and Future Needs
When COVID-19 turned the workplace on its head, communications and marketing professionals’ mantra became “stay flexible and adapt…
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Marketing / CommunicationsArticleOver 5 years old
How to Bring Influencers Into Your Association’s Advocacy Efforts
Influencers can drive a lot of attention and engagement toward your cause. But for the partnership to work,…
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Marketing / CommunicationsArticleOver 5 years old
Five Ways to Make the Most of Your Virtual Events With Atomization
The all-digital format of virtual events allows associations to extend the life of the information presented by remixing…
