Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Report: Nonprofits Spending Less on Marketing Amid COVID-19 Crisis
A report from the Merkle Group finds that most industries are increasing marketing budgets, but nonprofits are an…
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Marketing / CommunicationsArticleOver 5 years old
Accelerate Content Management With AI
How can AI advance routine content management practices? Creating an AI-driven, closed-loop system between a content management system…
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Marketing / CommunicationsArticleOver 5 years old
Broadcasters, League of Women Voters Team Up on Reliable Election Information
In a new initiative, the two organizations are partnering to provide nonpartisan, objective information in an unusual election…
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Marketing / CommunicationsArticleOver 5 years old
How to Find the Perfect Mix for Your Marketing Team
When the time comes to assemble or expand your marketing team, there are many avenues to creating the…
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Marketing / CommunicationsArticleOver 5 years old
Dairy Association Takes State Fair’s Butter Cow Tradition to Social Media
The Ohio State Fair has been canceled, but the American Dairy Association Mideast is still making room for…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Find More Social Media Value
Working in tandem with social media partners can boost your return on investment. Also: Uncover your own cognitive…
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Marketing / CommunicationsArticleOver 5 years old
How to Effectively Communicate With Your Members During the Pandemic
The pandemic has caused a lot change in a very short period of time. After getting over the…
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Marketing / CommunicationsArticleOver 5 years old
Pare Back Your Content: Four Strategies for Content Pruning
Content naturally grows outdated and loses its momentum on search engines—but one way to get your old spark…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Google Offers a Search Console Breakdown
The search engine adds a feature that makes it easier to figure out whether traffic is coming in…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Podcasting Model Holds Up
Despite early concerns that podcast listening would fall into decline, ad revenue projections are up, an IAB report…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Strengthen Your Organization With Social Capital
How to facilitate meaningful relationships within your organization. Also: How effective SEO can help your association.
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Marketing / CommunicationsArticleOver 5 years old
Three Strategies to Provide the Most Marketing Bang From Your Website
While a strong web presence is especially crucial now as members rely on online resources to stay engaged…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Google’s Plan to Make Gmail More Like Slack
The company is more closely integrating video and chat elements into a Gmail redesign. Also: Think strategically about…
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Marketing / CommunicationsArticleOver 5 years old
How COVID-19 Accelerated the Shift Towards Digital Experiences
A new report from PwC finds that consumer spending took a dramatic move away from in person thanks…
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Marketing / CommunicationsArticleOver 5 years old
How Communication Teams Are Pivoting as COVID-19 Affects Revenue
The recently released 2020 Association Communications Benchmarking Report found that while the pandemic has dampened expectations of nondues…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Be More Decisive In Your Messages
Taking out a few simple words can make a big difference. Also: A subscription service could be coming…
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Marketing / CommunicationsArticleOver 5 years old
Report: The Factors That Drive Trust (or Distrust) in Nonprofits
An Independent Sector study finds that the level of trust people place in nonprofits correlates with their economic…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Improve Your Social Media Response Time
Providing timely customer service is a key to building your brand. Also: How you can feel more comfortable…
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Marketing / CommunicationsArticleOver 5 years old
Does Your Content Measurement Strategy Track What Actually Matters?
With a strategic mindset guiding your analytics, your content can serve big-picture business goals, not just drive traffic…
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Marketing / CommunicationsArticleOver 5 years old
Four Things You’re Not Doing to Boost Search Traffic (But Should Be)
From installing Google AMP to giving the long tail some appreciation, here are a few tactics that can…
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Marketing / CommunicationsArticleOver 5 years old
How to Pivot Your Marketing Campaigns During a Pandemic
It’s a few weeks before your public awareness campaign launches: the theme is set, the merch is in…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Recognizing the Signs of Burnout
Don't underestimate the need to keep your workload manageable and take time time to rest and recharge. Also:…
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Marketing / CommunicationsArticleOver 5 years old
We Asked, You Answered: Vacation Alternatives
Association pros discuss alternate vacation plans given the big shift in travel that COVID-19 has created for many.
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Marketing / CommunicationsArticleOver 5 years old
Two Quick Psychology Hacks to Improve Your Online Marketing
I’ve recently been spending some time with a book called Thinking Fast and Slow by Daniel Kahneman. The…
