Format
Articles
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AdvocacyArticleOver 5 years old
Black American Music Association Partners to Prevent Voter Suppression
As part of its mission to support and advocate for its members and the music community at large,…
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Marketing / CommunicationsArticleOver 5 years old
Five Ways to Make the Most of Your Virtual Events With Atomization
The all-digital format of virtual events allows associations to extend the life of the information presented by remixing…
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Meetings / EventsArticleOver 5 years old
Five Unique Experiences to Consider Adding to Virtual Events
If you’re looking to create a memorable virtual conference, here are five ideas for injecting some fun—and even…
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Conscious InclusionArticleOver 5 years old
Highway Safety Group Recommends Steps to Reduce Bias in Traffic Enforcement
The Governors Highway Safety Association has come out against racism and issued a new set of recommendations members…
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MembershipArticleOver 5 years old
Membership Software: What Associations Should Keep in Mind
Whether you’re in the market for an MMS or an AMS, there are a lot of details to…
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AdvocacyArticleOver 5 years old
Applying Assessment to Advocacy
If bridges slowly crumble and roads go under-repaired, the cities, communities, and individuals who live and work in…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Campaigns Can Improve Engagement with Revenue-Generating Content
Many associations judge the success of their social media campaigns by likes, rather than whether that content leads…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Fake the Engagement: Three Marketing Strategies To Build Emotional Loyalty
It’s not about pushing short-term campaigns or even long-term purchases. You want to win over customers to your…
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MembershipArticleOver 5 years old
Will Old Investment Policies Work in a COVID-19 World?
There’s no question that the last several months have been anything but business as usual for most membership…
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MembershipArticleOver 5 years old
PTA Membership Campaign Clarifies Value, Purpose, and Inclusivity
Everyone has heard of the PTA, but it turns out a lot of people, including its own members,…
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Meetings / EventsArticleOver 5 years old
When It’s All About the Pivot, Nimble Organizations Rise to the Top
A culture of teamwork and empowered decision making helps organizations thrive in times of rapid change.
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AdvocacyArticleOver 5 years old
Telemedicine Association Is Making the Most of Its Moment
A familiar echo of “we should have done this earlier” surrounds processes that could have been implemented before…
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Meetings / EventsArticleOver 5 years old
Weekly Now: Apple’s App Store Cuts Virtual Events a Break
The smartphone giant delays a plan to take commissions from apps being used for virtual events. Also: The…
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Executive LeadershipArticleOver 5 years old
Four Lessons for Today’s Aspiring CEOs
At ASAE’s Virtual Annual Meeting & Exposition in August, I was joined by three other executives who, like me, have…
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Marketing / CommunicationsArticleOver 5 years old
Improve Website Search Functionality for Your Organization
The most important thing about your website is not how pretty it looks or what your board president…
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Executive LeadershipArticleOver 5 years old
How Will AI Change the C-Suite?
A new survey suggests that leadership roles will at least be shared with artificial intelligence in the coming…
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Meetings / EventsArticleOver 5 years old
Associations Seek to Navigate UBIT and Virtual Tradeshows
As associations host virtual tradeshows due to the pandemic, they are trying to understand how unrelated business income…
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MembershipArticleOver 5 years old
Engage Lapsed Members with the Right Emails
To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce…
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Meetings / EventsArticleOver 5 years old
Four Lessons for Event Planners From the Primetime Emmy Awards
Thanks to COVID-19, this year’s Primetime Emmy Awards were a lot different than in years past. For meeting…
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AdvocacyArticleOver 5 years old
New Partnership Commits to Increasing Scholarly Research on Systemic Racism
In the wake of renewed focus on social justice and structural racism, three education and child-focused organizations have…
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AdvocacyArticleOver 5 years old
5 Ways Associations Are Working to Make the 2020 Election Safer
Whether it’s providing hand sanitizer, holding virtual town halls, or finding room for people to vote in person…
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Conscious InclusionArticleOver 5 years old
Recommended Practices for Avoiding Discrimination in Hiring and Termination Decisions
The recent Black Lives Matter protests have made many people look more closely at racism in the United…
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Organizational StrategyArticleOver 5 years old
How Staff Agility and Resilience Is Tied to Organizational Success Through Pandemic
As the coronavirus upends economies and industries, organizations that want to survive must have an agile and resilient…
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MembershipArticleOver 5 years old
4 Ways Resilient Associations Have Survived and Thrived in the Pandemic
What have resilient associations done to prioritize members, strengthen their mission and remain successful during the COVID-19 pandemic?…
