Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
What Campaigns Can Teach Associations About Messaging
While presidential campaigning for this year has taken a backburner to coronavirus, it can teach associations key lessons…
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Marketing / CommunicationsArticleOver 5 years old
Why One Association Didn’t Let COVID-19 Stop Its Rebrand
After spending a year working with stakeholders to redesign its image, the American Lung Association decided not to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: YouTube’s New DIY Tool for Making Video Ads
All that businesses need to use the new tool, designed for making quick clips on the fly, is…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Ideas for Freshening Up Your Newsletter
How to make each version unique for members. Also: what to do when your organization’s strategic plan is…
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Marketing / CommunicationsArticleOver 5 years old
Without a Distribution Strategy, Great Content Doesn’t Matter
In a world saturated with content, you can’t build for just one use case.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Right Remote Computing Setup for You
The proper configuration of your workstation can improve productivity. Also: A quality digital marketing campaign starts with good…
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Marketing / CommunicationsArticleOver 5 years old
How Marketers Are Shifting Their Email Tactics in a COVID-19 World
With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting…
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Marketing / CommunicationsArticleOver 5 years old
How to Look Your Best When Videoconferencing
As we move into the new normal of remote work during the COVID-19 crisis, we are spending more…
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Marketing / CommunicationsArticleOver 5 years old
Lessons on Content Consumption From Quibi
The new streaming video service, which launched this week, is aiming to deliver high-quality content for a mobile-first…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Want to Communicate Better? Build Trust
Even a skilled speaker won’t be heard without credibility. Also: how data visualization can improve the member experience.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: A Social Media Security Guide
How to protect your organization and its brand image from cyberattacks. Also: Figuring out the appropriate length of…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Recruit Skilled Workers With a Good Job Description
How organizations present job opportunities to candidates makes a difference. Also: Engaging virtual audiences.
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Marketing / CommunicationsArticleOver 5 years old
Kick Out the Jams: The Hot Content Tech You Should Be Keeping an Eye On
Should you treat content more like data? It’s the general idea behind the JAMstack, a growing class of…
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Marketing / CommunicationsArticleOver 5 years old
Associations Harness Digital Tools to Help Isolated Seniors
New online platforms help the elderly and isolated feel less alone during this time of social distancing and…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Channel Your Inner Child for Better Decision Making
How to break free from analysis paralysis. Also: Take a simple approach to social media policy.
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Marketing / CommunicationsArticleOver 5 years old
Healthy Social Media Use While Practicing Social Distancing
A communications expert offers tips on using social media to improve connections.
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing Do’s and Don’ts During COVID-19
What to do and what to avoid when it comes to connecting with your audience during the current…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Recruiting Volunteers
Quick and effective ways to get volunteers who will make a difference. Also: How technology can keep you…
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Marketing / CommunicationsArticleOver 5 years old
How to Nurture Sponsor Relationships Amid Virus Cancellations
COVID-19 has spurred organizations to work remotely, schools to close, and conferences to cancel. Amid the uncertainty, it’s…
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Marketing / CommunicationsArticleOver 5 years old
Manufacturers Group Hosts Contest To Find “Coolest Thing” Made in Illinois
“Makers Madness” is a bracket-style tournament designed to highlight products made in the Land of Lincoln.
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Marketing / CommunicationsArticleOver 5 years old
Thinking of a Tech-Minded Benefit? Put Utility First
If you’re looking into building an app or digital service for your members or even the public, a…
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Marketing / CommunicationsArticleOver 5 years old
Leading During an Epidemic: Communicating With Staff and Members
COVID-19 has placed new pressures on association leaders. How do you communicate with staff and members? What do…
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Marketing / CommunicationsArticleOver 5 years old
Startup Stories: Influencer Marketing Association
Launch: September 2019 Leadership: Executive Director Kristy Sammis Website: influencermarketing association.org The Mission | “Influencer marketing is the practice of compensating,…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How SEO Can Generate More Than Organic Traffic
Good SEO strategies can promote any content marketing goals. Also: Be prepared to answer questions from new members.
