Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Turn Member Influencers Into Industry Ambassadors
If you have members who are influential in your industry or profession, consider putting them to work as…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Subtle Power of Inbound Marketing
Why organizations should move away from standard promotional strategies. Also: Become more efficient with digital automation tools.
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Marketing / CommunicationsArticleOver 5 years old
Maybe It’s Not Content Management Anymore. Maybe It’s Context Management.
Content management systems are losing some of their innovation luster, in part because our needs are changing. Your…
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Marketing / CommunicationsArticleOver 5 years old
Everything You Can (and Should) Learn From Influencers
On social media, digital influencers often have the freedom to act and respond in ways that your organization…
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Marketing / CommunicationsArticleOver 5 years old
Social Ad Spending Is Growing, but What’s the ROI?
While spending on social media is rising along with digital ad spend in general, social platforms can sometimes…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Doing Inclusive Marketing Right
What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The End of the BlackBerry Phone
The company that distributes BlackBerry’s smartphones announced it will end the partnership in August. Also: How to remain…
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Marketing / CommunicationsArticleOver 5 years old
Fact-Checking Groups Aim to Minimize Coronavirus Confusion
Nonprofits focused on verifying facts in real time are working in overdrive to make sure that information about…
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Marketing / CommunicationsArticleOver 5 years old
The New Microsoft Office Feature Nobody Asked For
Use Office 365 in your workplace? You may want to turn off an upcoming new feature—so your users…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Let Poor Personalization Harm Your Email Marketing Strategy
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking,…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Super Bowl Wager
Members of the Home Furnishings Association placed a friendly wager in advance of Super Bowl LIV. The $1,000…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Preparing Your Association for PR Challenges
A crisis communications plan will help you expect the unexpected. Also: Want to be a better leader? Find…
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Marketing / CommunicationsArticleOver 5 years old
How to Help Staff Cope With the Death of a Colleague
In the wake of a high-profile helicopter crash that killed nine people, including NBA star Kobe Bryant, death…
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Marketing / CommunicationsArticleOver 5 years old
Can Real-Time Public Relations Analysis Help Association Marketers?
New research looks at ways that analysis of social media and online forums can help marketers understand their…
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Marketing / CommunicationsArticleOver 5 years old
Life Insurance Beneficiaries Often Aren’t Prepared for the Worst, Association Finds
A new survey from the National Association of Insurance Commissioners finds that many consumers don't know whether they…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Struggling Chapter Leadership? Help Them Out
What to do when you encounter a chapter in turmoil. Also: Print should still have a place in…
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Marketing / CommunicationsArticleOver 5 years old
Finish the Sale: 4 Strategies to Prevent Abandoned Online Carts
An abandoned cart could be a missed opportunity … or a potential second chance, depending on how you…
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Marketing / CommunicationsArticleOver 5 years old
Redesigning? Bring In Outside Eyes
The Wikimedia Foundation is trying to do something ambitious: The famously designed-by-committee nonprofit is planning a full rebrand,…
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Marketing / CommunicationsArticleOver 5 years old
3 Content Marketing Ideas For Associations in 2020
With a new decade underway, here are content marketing ideas to help you stay ahead of the association…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Finding Success Without Facebook
For some, the social media platform is no longer a part of their marketing plans. Also: What associations…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Make an Impact With LinkedIn
Nonprofits can find growth opportunities on the social network focused on professionals and job seekers. Also: Want to…
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Marketing / CommunicationsArticleOver 5 years old
How an Iowa Business Association Gets Members Prepped for the Caucus
With candidates taking over the state in the months ahead of the Iowa Caucus, the Iowa Association of…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Managing the Effects of “Technostress”
Your employees might be feeling the pain of a tech overload. Also: the state of association marketing in…
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Marketing / CommunicationsArticleOver 5 years old
Goodbye, Cookies? What Associations Should Know About Google’s Browser Shift
Google’s decision to transition away from third-party cookies is controversial and could bring a period of transition for…
