Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My…RingCentral
“RingCentral is truly a fully integrated solution that meets our communication needs as we work with clients across…
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Marketing / CommunicationsArticleOver 5 years old
Try These Three Marketing Tactics to Increase Membership
Membership managers and directors have a tough job. They’re usually responsible for increasing membership, but at the same…
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Marketing / CommunicationsArticleOver 5 years old
Five Ways to Keep Your Association’s Social Media Accounts Safe
With the need for many teams and stakeholders to have access to your social accounts, it’s important to…
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Marketing / CommunicationsArticleOver 5 years old
Data: Look Who’s Tweeting
In a Pew Research Center survey, 22 percent of Americans said they use Twitter, but many are simply…
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Marketing / CommunicationsArticleOver 5 years old
Data: Recruitment Goes Digital
According to Marketing General Incorporated, 15 percent of associations now say digital recruitment is their preferred way to…
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Marketing / CommunicationsArticleOver 5 years old
Context Matters: Why Ads Do Better Next to Quality Content
Advertising in the wrong context can damage a brand’s reputation, and brands are noticing—which provides an opportunity for…
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Marketing / CommunicationsArticleOver 5 years old
Data Point: Look Who’s Tweeting
Not all Twitter users are the same.
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Marketing / CommunicationsArticleOver 5 years old
Data Point: Recruitment Goes Digital
Associations are testing the waters of digital membership recruitment using social media channels, online advertising, and ad retargeting…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Make It Easy for New Members to Engage
Give new members short, high-value content that takes little time to absorb. Also: Incorporate health and wellness into…
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Marketing / CommunicationsArticleOver 5 years old
Diamond Industry’s Ad Campaign Gives Nod to 3 Billion Years of History
The Diamond Producers Association is working to emphasize the natural, historic advantages that natural diamonds have with a…
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Marketing / CommunicationsArticleOver 5 years old
Association Rebrand Puts Focus on Consumers
Following high-profile members leaving the Grocery Manufacturers Association over concerns about its advocacy positions, the group is changing…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Why You Should Be Livestreaming
Want to boost member engagement and your association's credibility? Try livestreaming. Also: Create a work culture built on…
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Marketing / CommunicationsArticleOver 5 years old
AARP’s New Stock Photo Collection Looks to Fight Ageism
With those over the age of 50 often portrayed in stereotypical visual contexts that don’t often match their…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Right (and Wrong) Reasons to Rebrand
Don’t change your brand identity for the sake of change. Be sure you have data and intention to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Drupal’s Big Buyout
The company that primarily maintains the Drupal content management system was sold for a billion dollars last week.…
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Marketing / CommunicationsArticleOver 5 years old
Beer Groups Find Common Ground to Promote All Kinds of Brews
Three organizations representing different segments of the beer industry are working together on a new marketing campaign with…
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Marketing / CommunicationsArticleOver 5 years old
How Communications Teams Can Help Boost Nondues Revenue
A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: LinkedIn Marketing 101
Leverage LinkedIn as a marketing tool to drive brand awareness. Also: Do your chapters need more support?
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Ask for Member Input to Avoid Backlash
Don’t mess with well-established community guidelines without member input, or face their wrath. Also: A lesson from yogurt…
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Marketing / CommunicationsArticleOver 5 years old
Should You Be Using Emoji to Engage With Members?
Despite the symbols’ reputation as being fun or offbeat, people are increasingly comfortable with them in professional environments—and…
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Marketing / CommunicationsArticleOver 5 years old
MPAA’s Big Branding Shift: It’s No Longer MPAA
In an effort to better reflect its scale, the Motion Picture Association of America will now be known…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How to Reengage Audiences During Your Presentation
Writing an engaging speech is one thing; delivery is another. One speaker weighs in on how to keep…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Start an Employee Advocacy Program
Influencer marketing might rein in some A-list names, but employees have more leverage with audiences. Also: lessons from…
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Marketing / CommunicationsArticleOver 5 years old
How Leaky Should Your Paywall Be?
After a period in which media brands embraced “leaky paywalls,” they’re increasingly starting to tie things down. But…
