Format
Articles
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Where’s the Line in Personalization?
Take care to avoid the “creepiness factor” when implementing personalization tactics. Also: A few awesome facts about coffee,…
-
Marketing / CommunicationsArticleOver 5 years old
Does the Algorithm Tell the Whole Story About Your Content?
When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Risk Factors for a Starvation Cycle
If programs receive most of a nonprofit’s budget, other essential departments are at risk of a starvation cycle,…
-
Marketing / CommunicationsArticleOver 5 years old
AI and Email: A Match Made in Heaven?
Artificial intelligence is increasingly becoming the tool of choice for many email marketers, who find data-driven personalization can…
-
Marketing / CommunicationsArticleOver 5 years old
Connecting to Your Audience in Micro-Moments
For associations looking to better connect with their members,“relevance is king,” explains CEO of Community Brands JP Guilbault.
-
Marketing / CommunicationsArticleOver 5 years old
Basketball and Blockchain: NBA Announces a Modern Twist on Trading Cards
NBA Top Shot, a new platform being developed by the creators of a successful blockchain-based game, will allow…
-
Marketing / CommunicationsArticleOver 5 years old
Three Ways for Marketing Teams to Improve Content Strategy
Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing…
-
Marketing / CommunicationsArticleOver 5 years old
Tennis Association “Idea Rally” Aims to Serve Up Growth Strategies
In a collaboration with the firm IdeaConnection, the Tennis Industry Association is holding a 10-day “Idea Rally” with…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Security Practices Can Deepen Value
Other than providing security, improving privacy practices can reinforce the association-member relationship. Also: how science says to structure…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Be Brave in Your Marketing Campaigns
Research shows that taking a big risk in your marketing efforts has big payoff opportunities. Also: a data…
-
Marketing / CommunicationsArticleOver 5 years old
Three Essentials for an Effective Communications Team
Building and leading communications teams that deliver are high priorities for all associations. But how do you know…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Much Data Actually Comes From Your AMS?
Research shows that the number is a lot smaller than many associations might think. Also: what new research…
-
Marketing / CommunicationsArticleOver 5 years old
CMO Council: Consumers Want Marketers Wherever They Are
A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes…
-
Marketing / CommunicationsArticleOver 5 years old
Why One Group Took the Plunge Into Podcasting
The International Trademark Association launched a podcast last fall to talk industry trends. The twice-monthly cast not only…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: When Freebies Are Problematic
Offering a giveaway? Let fashion retailer Forever 21 give you a lesson in what not to do. Also:…
-
Marketing / CommunicationsArticleOver 5 years old
Do Discounts for Bad Customer Service Work? A Lesson From Newspapers
If you want to keep a subscriber—or member—happy after a customer service mishap, a discount won't be enough,…
-
Marketing / CommunicationsArticleOver 5 years old
Rebranding Campaign Boosts Member Numbers and Pageviews
Two years ago, the National Ornamental and Miscellaneous Metals Association (NOMMA) was seeing a decline in membership and…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: What Constitutes a PR Fail?
Not hearing back from your media contacts? You may be annoying them. Also: how to leverage criticism for…
-
Marketing / CommunicationsArticleOver 5 years old
50 Years Later: Associations Reflect On, Highlight Power of Moon Landing
As the Apollo 11 mission that brought Americans to the moon hits its 50th anniversary this week, many…
-
Marketing / CommunicationsArticleOver 5 years old
Why Unstructured Member Data Is a Marketing Treasure Trove
Marketing 101 says just because a potential customer walks in your door doesn’t mean she’s going to buy…
-
Marketing / CommunicationsArticleOver 5 years old
When’s the Best Time to Send a Marketing Email? It’s Complicated
A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to…
-
Marketing / CommunicationsArticleOver 5 years old
Leaning Into Culture Amid Disruption: Lessons From GameStop’s Digital-Era Shift
GameStop faces tough headwinds because video games are increasingly being sold in digital form, but it’s fighting against…
-
Marketing / CommunicationsArticleOver 5 years old
Better Data Can Lead to Better Sponsorships
A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more…
-
Marketing / CommunicationsArticleOver 5 years old
Website Users’ Top Five Frustrations
The B2B ratings and reviews firm Clutch asked website users to rate their biggest annoyances with browsing and…
