Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Develop a Social Media Brand Ambassador Program
People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Why a Trade Group Is Sponsoring the Rolling Stones’ Latest Tour
The Alliance for Lifetime Income is the exclusive sponsor for the band’s latest tour, in part because the…
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Marketing / CommunicationsArticleOver 5 years old
How Apps Became Essential Business Travel Tools
Apps, once a novelty for phone owners, are becoming increasingly integrated in the travel experience—whether the goal of…
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Marketing / CommunicationsArticleOver 5 years old
Test-Drive Your Next Member Recruitment Campaign
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the…
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Marketing / CommunicationsArticleOver 5 years old
Study: Content Marketing Gaining Prominence, But Weak Points Linger
A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: It’s Time to Revisit Your Annual Goals
With the year halfway over, where does your association stand on its annual goals? Also: what Stories shows…
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Marketing / CommunicationsArticleOver 5 years old
The Rise of Consent Management Platforms
Consent management platforms, which help to manage users’ consent with a site’s privacy policy, have gained notice as…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Prepare Members for a New Tech Rollout
Switching technology solutions? Don’t catch members off-guard with the transition. Also: the risks of using spreadsheets to organize…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Tips for Switching to a Cloud File Storage System
A cloud-based storage solution has its perks, but to reap the benefits, you need to understand the team’s…
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Marketing / CommunicationsArticleOver 5 years old
Embracing a Hashtag: Education Group Adopts #YouAreWelcomeHere
With the homegrown hashtag proving greatly successful as a marketing tool among its members, NAFSA has officially taken…
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Marketing / CommunicationsArticleOver 5 years old
Four Internet Trends Affecting Membership
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many…
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Marketing / CommunicationsArticleOver 5 years old
Round Up New Members With Geofencing
In today’s digital world, if you know a physical location where prospective members congregate, it’s possible to target…
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Marketing / CommunicationsArticleOver 5 years old
Five Strategies to Ensure Your Digital Product Has a Killer Launch
Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech…
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Marketing / CommunicationsArticleOver 5 years old
What’s Next for Wellness Programs? Watch These Four Trends.
In both offerings and messaging strategies, the workplace wellness program is evolving. An executive with the Corporate Health…
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Marketing / CommunicationsArticleOver 5 years old
Make a Splash With Micro-Influencers
Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society…
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Marketing / CommunicationsArticleOver 5 years old
Get the Most from Your Email Metrics
What is the first step associations need to take when looking at their email data? First look at…
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Marketing / CommunicationsArticleOver 5 years old
New Healthcare Group Aims to Fight Social Media Misinformation
The Association for Healthcare Social Media, born from a campaign to get doctors to share their credentials on…
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Marketing / CommunicationsArticleOver 5 years old
Online Moderation: Don’t Fan the Flames With Your Messaging
Moderating an online community is already hard enough. Don't make it harder by failing to follow your own…
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Marketing / CommunicationsArticleOver 5 years old
The Recipe for Successful Brand Marketing
Johnny Earle grew his brand using a mix of clever packaging, personal connection, and collaboration. The opening keynoter…
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Marketing / CommunicationsArticleOver 5 years old
How a Brand Book Can Help Shift Focus from Logos to True Branding
Your association’s brand is far more than a logo or color palette. It’s an experience your members have…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Hopes to Ease the Conversation Around Alzheimer’s Disease
Family members can struggle to discuss signs of memory loss with loved ones—often early signifiers of Alzheimer’s disease.…
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Marketing / CommunicationsArticleOver 5 years old
Editor’s Note: Technically Speaking …
Knowing tech is becoming an increasingly important part of association leadership.
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Marketing / CommunicationsArticleOver 5 years old
Chatty Channels
Social media platforms and text-based applications allow for chatbot integration. Here are four places where members might turn…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Email Data Dive
Associations have a wide swath of email data at their disposal, but how do they use it to…
