Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: Error Overload
Bad UX leads to high website bounce rates.
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Marketing / CommunicationsArticleOver 5 years old
Better Emergency Alerts: How Associations Are Helping Bolster Warning Standards
As a recent spate of storms highlighted, emergency alerts are effective—but often overly broad. Improving mobile and broadcast…
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Marketing / CommunicationsArticleOver 5 years old
Influencer Marketing Council Fights Fraud With Best Practices List
The Influencer Marketing Council, which launched in 2017, is delivering on a promise to provide best practices for…
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Marketing / CommunicationsArticleOver 5 years old
Avoid These Four Crisis Communications Mistakes
When bad stuff happens—whether it be a financial scandal or a cyberattack—associations need a communication plan. An expert…
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Marketing / CommunicationsArticleOver 5 years old
Five Tips to Keep Your Association’s Website on Target
If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Secrets of the Pinterest Elite
New reporting shows what the platform’s top users have in common—and how brands can leverage that data. Also:…
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Marketing / CommunicationsArticleOver 5 years old
The Association Maintaining Memorial Day’s Lasting Impact Overseas
The American Overseas Memorial Day Association, created to honor troops whose final resting place was overseas, has been…
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Marketing / CommunicationsArticleOver 5 years old
Whether by Car or Plane, Expect a Busy Summer Travel Season
Two major transportation associations—each focused on a different mode of travel—say this summer is shaping up to be…
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Marketing / CommunicationsArticleOver 5 years old
Is Online Ad Placement Tanking Your Association’s Brand?
In the online advertising world, organizations often have little say about where their ads appear, but having ads…
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Marketing / CommunicationsArticleOver 5 years old
Three Trends to Watch in the Loyalty Program Space
Spurred on by Amazon, retailers are upping their loyalty program game—and associations that focus on loyalty might want…
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Marketing / CommunicationsArticleOver 5 years old
Is It Time to Use TikTok to Engage Members?
If you have Gen Z-ers in your house, you probably know about TikTok, a short-form video-sharing app that…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Improve IT Maturity
IT needs often fall to the wayside, resulting in outdated processes and solutions. Also: Ask members about their…
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Marketing / CommunicationsArticleOver 5 years old
Serve Members by Serving Their Customers
Associations are all about serving their members. But sometimes, the best way to do that is to go…
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Marketing / CommunicationsArticleOver 5 years old
Three Ideas to Perk Up Your Internal Communications Strategy
Want your employees to stick around? Think long and hard about the tactics you use to communicate to…
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Marketing / CommunicationsArticleOver 5 years old
Data: A Surge in Smartphone Shopping
According to recent research, the greatest surge in smartphone use in the last two years was for online…
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Marketing / CommunicationsArticleOver 5 years old
Royal Birth Draws Interest to Midwives and Doula Groups
Rumors that Duchess of Sussex Meghan Markle sought assistance from midwives and doulas to give birth to her…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Communicate Value Regularly
Don’t just tell potential members that your association is valuable—show them. Also: Try a “hallway huddle” in place…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Express Gratitude for Your Team
Recognizing employees not only expresses appreciation but also helps build a productive and positive culture. Also: how social…
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Marketing / CommunicationsArticleOver 5 years old
An Adept Lesson in Crisis Communications on Social Media
After a major bug left users of the Firefox browser without their add-ons over the weekend, the social…
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Marketing / CommunicationsArticleOver 5 years old
Social Media for Association Executives: Easy as ABC
Social media is sometimes a blessing and sometimes a curse. It’s great when it connects you to friends…
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Marketing / CommunicationsArticleOver 5 years old
Report: Thought Leadership Has a More Direct Effect Than You Think
A recent study from Edelman and LinkedIn finds that while leaders put a lot of value into good…
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Marketing / CommunicationsArticleOver 5 years old
How to Market on a Shoestring Budget
The big event is just a few short months away. Your organization and members are eager to begin…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Microvolunteering for Content Creation
Your members can pitch in as content creators of social media feeds, newsletters, or blogs. These microvolunteering opportunities…
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Marketing / CommunicationsArticleOver 5 years old
The Global Scrabble List Expands, With Association Help
While dictionary-makers ultimately add new terms to the official Scrabble list, associations dedicated to the game offer input…
