Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Membership Memo: Customer Connections
Serve members by serving their customers.
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Kate Sigety
Kate Sigety, the senior manager of strategic messaging at the American Academy of Otolaryngology—Head and Neck Surgery, found…
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Marketing / CommunicationsArticleOver 5 years old
AMP for Email Is Ready, But Is It the Future of Email?
The initiative by Google to reinvent email for interactivity has been gestating for a year, and now it’s…
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Marketing / CommunicationsArticleOver 5 years old
Five Strategies for Better Digital Member Service
Social media is becoming increasingly important for member service, but it highlights the many channels customers use for…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Business Case for an Online Community
A successful online community can help your association meet its business objectives—but it takes a lot of work…
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Marketing / CommunicationsArticleOver 5 years old
The Case for Slow Leadership
CEOs are urged to be fast-paced change agents, but it’s an approach that can court failure and risk…
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Marketing / CommunicationsArticleOver 5 years old
Boost Next-Gen Diversity With a Multicultural Communications Strategy
Like many other associations, the American Speech-Language-Hearing Association (ASHA) identified membership diversity as one of our eight strategic…
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Marketing / CommunicationsArticleOver 5 years old
American Cable Association Drops the “Cable,” Focuses on Connections
The group, which represents small cable providers, is rebranding to ACA Connects in part because it wanted to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Maximize Your Content Marketing Strategy
Content is just content unless it’s working to achieve a higher goal. Also: why a meeting's change initiative…
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Marketing / CommunicationsArticleOver 5 years old
Reach Members on the Air with Podcasts
Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit,…
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Marketing / CommunicationsArticleOver 5 years old
Survey: A Little Bit of Paid Search Goes a Long Way for SEO
A recent survey finds that paid search can often improve your search engine optimization strategy by helping your…
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Marketing / CommunicationsArticleOver 5 years old
Secrets of Online Engagement
What are key skills to look for in an online community manager? A really important attribute in an…
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Marketing / CommunicationsArticleOver 5 years old
Safe Rides Program Promotes Reasonable Consumption
What’s the great idea? Safe rides for visitors to Maryland’s breweries, distilleries, and wineries Who’s doing it? Maryland Wineries Association,…
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Marketing / CommunicationsArticleOver 5 years old
Food Safety Group Tries Fresh Approach With Recipe Style Guide
The Partnership for Food Safety Education took inspiration from the Associated Press Stylebook in creating its just-released style…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Member-Generated Memes
The Grant Professionals Association found a creative way to reach and engage members during an annual celebration of…
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Marketing / CommunicationsArticleOver 5 years old
Flipping the Switch on Ad Retargeting Can Generate More Money
Associations often use ad retargeting to encourage people to register for their events or buy other products. But…
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Marketing / CommunicationsArticleOver 5 years old
Check Your Archives: You Might Rediscover Your Most Influential Moment
The Arms Control Association resurfaces an artifact from an influential moment in its long history: a 1979 newspaper…
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Marketing / CommunicationsArticleOver 5 years old
Sushi With Beef? Meat Industry Makes the Case for “Beefshi”
The Beef Checkoff program and the North American Meat Institute, seeing a growing trend toward sushi, hired a…
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Marketing / CommunicationsArticleOver 5 years old
Report: Engagement Key to Keeping Your Emails Out of the Spam Folder
A new report from Return Path makes the case that email subscriber disengagement can be a sign that…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Study: Think Beyond Millennials, Gen Z
The marketing agency Zenith lays out a useful contrarian take on ad targeting: We might be past the…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: 3 Tech Toolkit Tweaks
Updating your tech toolkit this year? Improve your strategies with data-driven solutions. Also: how meetings affect planners’ well-being.
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Marketing / CommunicationsArticleOver 5 years old
Why Associations Shouldn’t Be Sidelined By Bad Press
In the wake of the Nike shoe blowout during an NCAA game, a public relations expert says associations…
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Marketing / CommunicationsArticleOver 5 years old
Take Your Podcast to the Next Level
When Erika Aguilar launched the Online News Association’s first podcast last fall, she was eager to tap into…
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Marketing / CommunicationsArticleOver 5 years old
A Revenue-Producing Newsletter Strategy
A year ago, the Associated Builders and Contractors found a new revenue opportunity in a content strategy based…
