Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
NBA Refs Score on Social With Twitter Watch Parties
The National Basketball Referees Association is helping improve understanding of one of the toughest jobs in sports by…
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Marketing / CommunicationsArticleOver 5 years old
Watch Out: Email Mergers Are Heating Up
In the past year, a number of major email service providers—particularly, and most prominently, Campaign Monitor—have expanded via…
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Marketing / CommunicationsArticleOver 5 years old
Association Documentary Puts Food Science in a Starring Role
Suspicion, confusion, protest, crisis: Many associations don’t have to deal with volatile public opinion to the degree that the…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Tricks for a Healthy Debate
Argumentative debates aren’t conducive to reaching your organization’s goals. Incorporating these three habits into conversation can make for…
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Marketing / CommunicationsArticleOver 5 years old
How and Why a Large, Well-Known Organization Rebranded
Although Big Brothers Big Sisters may be more recognizable and have a longer history than most associations, that…
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Marketing / CommunicationsArticleOver 5 years old
Use a Content Calendar to Engage Members in 2019
The member experience ebbs and flows with activity throughout the year, which is why a content calendar can…
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Marketing / CommunicationsArticleOver 5 years old
“What’s Hot” Report Gets an Unexpected Culinary Infusion This Year
The two top-ranking items on the National Restaurant Association’s trend-tracking survey involved cannabis and CBD, two substances that…
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Marketing / CommunicationsArticleOver 5 years old
Engage Next-Gen Professionals to Spread the Word About Your Industry
Looking to engage next-gen professionals in its association activities, the American Academy of PAs (physician assistants) determined that…
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Marketing / CommunicationsArticleOver 5 years old
4 Tactics to Boost Your Email Trustworthiness
If your association’s email program loses its reputation among messaging providers, it can create major headaches down the…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Start Building Your Persuasion Skills
Effective communication is no longer just a soft skill; the ability to persuade gives you a competitive edge.…
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Marketing / CommunicationsArticleOver 5 years old
As Podcasting Matures, Data Standardization Efforts Emerge
The podcasting market, which is growing into a major media force of its own, is fostering an array…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Empathy is Key to Organizational Change
Organizational transformations aren’t easy if your team members aren’t on board. Talk to them with empathy to make…
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Marketing / CommunicationsArticleOver 5 years old
How Funny Ads Help a Pesticide Group’s Campaign Break Through
CropLife America, an industry group focused on the use of pesticides in agriculture, has helped raise its message…
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: Timing Your Social Media Posts
Sprout Social, a social media management, advocacy, and software platform, used heat mapping to pinpoint the days and…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How to Be on “BoJack Horseman”
The Netflix series is auctioning off the chance to be on the show to help fund California wildfire…
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Marketing / CommunicationsArticleOver 5 years old
Christmas Tree Safety Tips: What Associations Recommend
Putting a Christmas tree in your house this year? Be smart and safe. Check out this fire-safety advice…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Password Tips from Kanye West
Passwords are an integral part of keeping your information safe. Here are some do’s and don’ts from 2018’s…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Are Getting to Know Alexa
Voice-recognition devices are growing in popularity and offer opportunities for associations to engage members at home. Here’s how…
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Marketing / CommunicationsArticleOver 5 years old
Who Do You Need to Notify of a Data Breach?
Data breach notification laws, in all their variety, reflect the patchwork of privacy laws across the United States. All…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Solopreneurs and You
Solopreneurs might work for themselves, but that doesn’t mean they don’t need outside help. Here’s where associations can…
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Marketing / CommunicationsArticleOver 5 years old
Influencer Marketing in 2019: 5 Trends to Watch
Influencer marketing isn’t just about celebrities anymore. The phenomenon is growing smaller in scale, as well as more…
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Marketing / CommunicationsArticleOver 5 years old
Ask the CEO: Ping Wei, MAEd, CAE
Ping Wei, MAEd, CAE, executive director of the Higher Education Consultants Association, answers questions from member Chuck Erickson,…
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Marketing / CommunicationsArticleOver 5 years old
Power of A: Science in a Starring Role
The Institute of Food Technologists' new documentary showcases how technology supports hunger prevention.
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: The Value of Virtual Phones
Today, even your phone can be virtual. Here’s how one association is using virtual phones to save money…
