Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: It Takes People to Make AI Work Right
Artificial intelligence technologies come with a lot of perks, but it takes people to reap the benefits. Also:…
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Marketing / CommunicationsArticleOver 5 years old
4 Insights on How Chatbots Make Us Rethink Customer Experiences
Chatbots aren't just a customer support tool, nor do they represent a replacement for another person. If you’re…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Make Your Nonprofit a Social Media Standout
Social media is saturated with brands—which can make it hard to break through the noise. For nonprofits, that…
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Marketing / CommunicationsArticleOver 5 years old
Four Decluttering Lessons From Marie Kondo That Can Help Your Website
Right now, it seems like everyone is obsessively cleaning out their closets and drawers, getting rid of clothes…
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Marketing / CommunicationsArticleOver 5 years old
Campaign Helps Financial Aid Group Show Students Money Is Out There
The National Association of Student Financial Aid Administrators dedicates February to taking the mystery out of financial aid for…
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Marketing / CommunicationsArticleOver 5 years old
GMO Farmers Send Free Valentine’s Chocolate to Combat Misconceptions
In a bid to reduce fears that their products are unsafe or unhealthy, a coalition of GMO farmers…
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Marketing / CommunicationsArticleOver 5 years old
Study: Millennials Love Bleisure, But Don’t Tell the Boss
A new National Car Rental survey finds that while millennials like mixing business trips with leisure trips, in…
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Marketing / CommunicationsArticleOver 5 years old
Corn Growers Group Plots Quick Response to Super Bowl Ad
After a Bud Light ad put its members and the product they grow under attack, the National Corn…
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Marketing / CommunicationsArticleOver 5 years old
Content Marketing Strategy Tweaks: Boost Your Game in 2019
While content marketing feels a bit old hat, there’s still plenty of room to get a lot more…
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Marketing / CommunicationsArticleOver 5 years old
Facebook at 15: It’s Fundamental. It’s Annoying. We’re Still There.
As it hits a key anniversary, it’s safe to say that Facebook, as a social network and company,…
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Marketing / CommunicationsArticleOver 5 years old
Comings and Goings: January-February 2019
The American Industrial Hygiene Association promoted Susan Marchese to managing director, marketing and communications. The Council for Responsible Nutrition has…
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Marketing / CommunicationsArticleOver 5 years old
Email Report: Technical Growth, Interactives Picking Up
Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant)…
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Marketing / CommunicationsArticleOver 5 years old
Comings and Goings: Jan/Feb 2018
A roundup of new hires and other personnel moves in the association industry.
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Marketing / CommunicationsArticleOver 5 years old
New Money: Newsletter Know-How
Simplicity and personalization drive revenue growth for the Associated Builders and Contractors.
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: Podcasting Play
The popular medium is a place for experimentation. Here’s how the Online News Association is putting its mark…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Google Moves to Kill the URL
Long, unintelligible URLs can make it hard to differentiate real URLs from fake ones. Now, Google wants to…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Become Thought Leaders
For associations to be seen as a trusted resource, they must get their knowledge, along with their members’…
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Marketing / CommunicationsArticleOver 5 years old
What Wind Chill? BBQ Association Says Super Bowl Brings Out the Grillers
Cold temperatures don’t appear to be a deterrent for many grillers this Super Bowl Sunday, a Hearth, Patio…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: A Better Strategy for Member Research
Analyzing the state of your membership? Don’t just lean on one type of research over the other. Also:…
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Marketing / CommunicationsArticleOver 5 years old
The Power of a New Tagline
The National Governors Association recently began billing itself as "nonpartisan," rather than "bipartisan"—a subtle shift that speaks to…
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Marketing / CommunicationsArticleOver 5 years old
Three Ways Healthcare Associations Can Build Trust
According to ASAE’s ForesightWorks research, trust in institutions, including government, science, and medicine, is declining. Among healthcare association…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Raise Awareness With Testimonials
The American Academy of Implant Dentistry created patient testimonials, a PSA-style video, and a website to increase public…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Tools for Getting Visual
Plenty of tools out there could help give your visuals a boost—but they won’t completely replace the need…
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Marketing / CommunicationsArticleOver 5 years old
Pet Food Group Gets Interactive to Highlight Feline Nutrition Needs
A new clickable guide from the Pet Food Institute provides a detailed visual resource describing how different nutrients…
