Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Marketing Study: Think Beyond Millennials, Gen Z
The marketing agency Zenith lays out a useful contrarian take on ad targeting: We might be past the…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: 3 Tech Toolkit Tweaks
Updating your tech toolkit this year? Improve your strategies with data-driven solutions. Also: how meetings affect planners’ well-being.
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Limousine Association Strengthens “Bill of Rights” for Riders
In an effort to maintain the industry’s high standards in the age of Uber, the National Limousine Association…
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OperationsArticleOver 5 years old
Where to Start in Greening Your Workplace
From wind power to office plants, associations have many opportunities to choose more environmentally sustainable options—on a macro…
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Meetings / EventsArticleOver 5 years old
Destination: Memphis
• Central convention center. The Memphis Cook Convention Center, located downtown with views of the Mississippi River, features 31 meeting rooms,…
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Marketing / CommunicationsArticleOver 5 years old
Why Associations Shouldn’t Be Sidelined By Bad Press
In the wake of the Nike shoe blowout during an NCAA game, a public relations expert says associations…
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MembershipArticleOver 5 years old
The Prime Effect: How Amazon Is Helping Retail Membership
Amazon’s growing strength, driven by its popular retail membership program, is helping to encourage consumers to subscribe to…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Attract Millennials and Gen Z to Meetings
Old-school event strategies will turn off younger attendees, but digital-focused, personalized meetings will capture their attention. Also: Get…
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MembershipArticleOver 5 years old
Put Members in the Spotlight as Meeting Storytellers
When members gather at conferences, you have a big opportunity to collect their stories to showcase the people…
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Meetings / EventsArticleOver 5 years old
Meet Outside the Box: Teaching Veterans in a Novel Setting
Use the unique elements of your meeting location to provide opportunities for seasoned professionals to create and learn…
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AdvocacyArticleOver 5 years old
Ramp Up Social Media in Your Grassroots Advocacy
If you go to your Twitter or Facebook page right now, what do you see? Probably a lot…
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MembershipArticleOver 5 years old
Data Nugget: For Member Renewals, Does a Carrot or Stick Work Best?
Incentives Percentage of associations that: Offered a discount or other incentive 18.8% Did not offer incentives 62.4% Were…
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Meetings / EventsArticleOver 5 years old
GBTA Study: Many Event Planners Not Focusing on Risk
The Global Business Travel Association reports that a significant number of travel buyers rarely, if ever, conduct risk…
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Conscious InclusionArticleOver 5 years old
Science, Engineering, and Medical Groups Unite to Fight Sexual Harassment
More than 50 professional societies have launched the Societies Consortium on Sexual Harassment in STEMM to develop and…
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Career DevelopmentArticleOver 5 years old
Afraid of a “Ghost”? How to Keep Recruits From Disappearing
Ghosting, something often associated with dating, has become increasingly common among job applicants—or even new hires. How can…
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Career DevelopmentArticleOver 5 years old
Daily Buzz: Master Competing Priorities With This One Approach
Association staffers have many jobs, some of which are in competition with each other. But approaching tasks with…
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OperationsArticleOver 5 years old
The Case of the Missing File
As we use more and more files on a given day, it’s becoming harder and harder to track…
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Marketing / CommunicationsArticleOver 5 years old
Take Your Podcast to the Next Level
When Erika Aguilar launched the Online News Association’s first podcast last fall, she was eager to tap into…
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Business DevelopmentArticleOver 5 years old
Realtors Expand Reach of Accelerator Program
Having played a key role in the rise of venture capital in the real estate space, the National…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Don’t Ask the Wrong Postconference Survey Questions
Post-meeting surveys are an easy way to get attendee feedback, but asking leading questions will skew the results.…
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LearningArticleOver 5 years old
Can’t Get a Vacation? Get in a Vacation Mindset Anyway
A recent report from UCLA’s management school suggests that treating your weekends in the same way you’d treat…
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Career DevelopmentArticleOver 5 years old
How to Find the Right Mentor Match
Many people might cross their fingers and hope for the best when they go looking for a mentor.…
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Marketing / CommunicationsArticleOver 5 years old
A Revenue-Producing Newsletter Strategy
A year ago, the Associated Builders and Contractors found a new revenue opportunity in a content strategy based…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: It Takes People to Make AI Work Right
Artificial intelligence technologies come with a lot of perks, but it takes people to reap the benefits. Also:…
