Format
Articles
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MembershipArticleOver 5 years old
A Membership Checkup for Associations
Leading healthcare associations are working together to craft strategies for better engaging members. Even as the healthcare industry…
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MembershipArticleOver 5 years old
Associations USA: California
Associations are everywhere. Here’s a snapshot from the Golden State.
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MembershipArticleOver 5 years old
Membership Memo: Renewal in a Flash
Membership renewal is catching up to our faster lives.
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MembershipArticleOver 5 years old
Crowdsourcing Stacks Up for Subway Franchisees
How Subway franchise owners talk and listen online.
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MembershipArticleOver 5 years old
Data Nugget: Why Generations Join
When it comes to the benefits that professionals seek from associations, preferences change with age. A recent study…
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MembershipArticleOver 5 years old
Chamber’s New ‘Investor’ Membership Model Departs From Tradition
The Lancaster, Pa., Chamber of Commerce & Industry has shifted to a new investor model of membership that…
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MembershipArticleOver 5 years old
Membership Hack: Combo-Promo Campaigns
One small association increased membership by 7 percent in a year using targeted "combo-promo" campaigns.
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MembershipArticleOver 5 years old
Wine Group and Travel Agency Pair Up for Nondues Revenue
A couple of years ago, the American Wine Society (AWS), a group dedicated to promoting the appreciation of…
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MembershipArticleOver 5 years old
Welcome New Members With a Phone Call
Joining an association is, in essence, an entry into a community. So why not emphasize person-to-person connection right…
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MembershipArticleOver 5 years old
Tech Uptake: Are Your Members Savvier than You Think?
Recent ASAE Foundation research highlights the fact that a good chunk of your members—particularly your newer ones—are likely…
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MembershipArticleOver 5 years old
Monday Buzz: How to Recruit Small Businesses
Recruiting small businesses to join your organization is difficult, but these tips could help. Also: It’s Community Manager…
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MembershipArticleOver 5 years old
Drone Racing Group Launches Insurance Plans
The International Drone Racing Association says that it held off on offering memberships with the group until it…
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MembershipArticleOver 5 years old
Manufacturer’s New Perk: Membership With a Motorcycle
One interesting strategy for building up the member rolls comes from the American Motorcyclist Association, which will see…
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MembershipArticleOver 5 years old
What to Ask New Members
The association marketer’s rule of thumb is to make the membership application as short as possible. Each additional…
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MembershipArticleOver 5 years old
Member Lessons from the Mysterious Package Company
A mail-order mystery service is sparking some surprise and delight in its rapidly growing membership. Here’s what associations…
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MembershipArticleOver 5 years old
Ask the CEO: Plymouth and South Shore Association of Realtors
Rachel Tristano, RCE, CAE, CEO, Plymouth and South Shore Association of Realtors, answers questions from PASS member Donna…
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MembershipArticleOver 5 years old
Automatic Renewals: Startups Making It Easy to Cancel
For organizations looking at the potential of launching membership programs based on automatic renewals, you may want to…
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MembershipArticleOver 5 years old
Five-Minute Members: How to Unlock Engagement
A new report says that busyness is a common mark of social status. While we all say we're…
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MembershipArticleOver 5 years old
Tuesday Buzz: Focus on Member Security
Why member security is becoming a more important issue as the online landscape evolves. Also: Why online communities…
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MembershipArticleOver 5 years old
Build Communities Around Your Most Engaged Users
A big-name daily newspaper is trying a quiet test with a group of its subscribers—and the early success…
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MembershipArticleOver 5 years old
Data: Membership Dues Aren’t the Only Revenue Stream
1953 Total revenue: 95.7% 2016 Trade associations: 45.4% Professional associations: 30% On average, membership dues are the single…
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MembershipArticleOver 5 years old
How “Combo-Promo” Marketing Can Bring in New Members
When it comes to membership, most associations struggle with two things: growing the membership base and increasing event…
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MembershipArticleOver 5 years old
Associations Can Take the Guesswork Out of Membership Forecasting
You don’t need a crystal ball to see what the future may hold for membership recruitment and retention…
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MembershipArticleOver 5 years old
Maintaining Tech Success Now and in the Future
Are your members happy with the technology they use to engage with your association? Does your technology currently…
