Format
Articles
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MembershipArticleOver 2 years old
A KPI-Driven Strategy for Building Stronger Affiliate Groups
After some of its state affiliates closed during the pandemic, the Medical Group Management Association used four KPIs…
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MembershipArticleOver 2 years old
Four Tips to Personalize Text Messaging Campaigns
Picture this: You’re a new member of your association. You receive your very first text message welcoming you…
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MembershipArticleOver 2 years old
What a Pending Supreme Court Antitrust Case Means for Associations
During a recent ASAE webinar, experts discussed how an antitrust case could have major implications on association membership,…
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MembershipArticleOver 2 years old
The Story Behind a Successful Member Dues Increase
For many associations, the “survival mode” during the pandemic has given way to recovery and, with it, the…
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MembershipArticleOver 2 years old
Three Ideas for Boosting Nondues Revenue
Associations need a steady stream of revenue to continue providing the benefits they offer to their members. Membership…
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MembershipArticleOver 2 years old
Create a Successful Member Loyalty Program
Introducing a loyalty program can improve retention and create more member value. But a lot of work goes…
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MembershipArticleOver 2 years old
Strategies for Overcoming Member Disengagement
Sarah Sladek’s new book MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back challenges associations…
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MembershipArticleOver 2 years old
Report: Engagement Strategy Key to Building Strong Online Communities
Higher Logic’s 2023 Association Community Benchmark Report found that organizations have seen a decrease in the number of…
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MembershipArticleOver 2 years old
Keep Stakeholders in Mind When Redesigning a Certification Program
Involving stakeholders early in the certification redesign process not only helps promote transparency but also enables associations to…
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MembershipArticleOver 2 years old
ASAE Files Amicus Brief to Supreme Court on Association Membership Case
The case revolves around whether a plaintiff challenging an association for alleged antitrust violations can include association members…
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MembershipArticleOver 2 years old
New Report Reveals a Rebound in Membership Numbers
Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following…
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MembershipArticleOver 2 years old
Give New Life to Member-Generated Content
Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership.…
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MembershipArticleOver 2 years old
Five Breakthroughs in Membership Marketing
Traditional membership marketing is predictably low return and has stayed the same for years. According to data from…
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MembershipArticleOver 2 years old
Why Growing a Successful Online Community Takes Time
A well-rounded online community doesn’t happen overnight. It takes time and nurturing to give members an effective space…
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MembershipArticleOver 2 years old
Volunteer Best Practices to Drive Success
Volunteer management plays a pivotal role in the success and sustainability of associations. By implementing these four volunteer…
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MembershipArticleOver 2 years old
How to Reach Student Members Beyond Graduation
Designing memberships categories to align with career paths allows associations to not only provide tailored tools and resources…
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MembershipArticleOver 2 years old
What to Consider Before Launching a Membership Renewal Discount
While a discount might sound like a good way to get more members to renew, consider your options…
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MembershipArticleOver 2 years old
Create a Successful Nonmember Survey
While associations typically survey members, reaching out to nonmembers can also help shed light on ways to strengthen…
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MembershipArticleOver 2 years old
Turn to Friendly Competition to Drive Affiliate Growth
Associations are turning to contests to push growth among chapters and affiliates. Learn the steps the Academy of…
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MembershipArticleOver 2 years old
How One Group Lets Volunteer Groups Lead Themselves
When PEAK Grantmaking empowered its members to self-organize, it found a way to strengthen bonds among volunteers.
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MembershipArticleOver 2 years old
Develop Connections With Nonmembers At Your Annual Meeting
An annual meeting is a prime opportunity to engage with nonmembers—whether you want to gain a better understanding…
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MembershipArticleOver 2 years old
The First Question to Ask to Improve Nondues Revenue
As association professionals, we’re always looking for new ways to increase nondues revenue, often by learning what new…
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MembershipArticleOver 2 years old
New Membership Model Sparks Growth
In 2020, the Association of School Business Officials International added a new membership category that allowed an entire…
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MembershipArticleOver 2 years old
How Groups Can Attract New Audiences With Joint Membership Initiatives
Since 2020, the National Fastpitch Coaches Association has collaborated with collegiate and high school coaching associations nationwide on…
