Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Loyalty Program: : CVS Ditches the Receipts (Finally)
A major pharmacy chain shifts gears on the most annoying part of its long-running loyalty program, and does…
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Marketing / CommunicationsArticleOver 5 years old
Sourced Traffic: One Weird Trick That Isn’t Always Great
Is your association using sourced traffic to draw attention to itself? (Do you even know? As it turns…
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Marketing / CommunicationsArticleOver 5 years old
CEO to CEO: Looking Beyond the Corner Office
What role would you consider taking on in an association after you finish serving as CEO? I would…
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Marketing / CommunicationsArticleOver 5 years old
Mine Your Data to Guide Your Marketing Campaigns
Imagine, if you will, a future with no unwanted advertising, where your email inbox is clean and your…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Google’s Game-Changing Instant Apps
Soon, people will no longer have to download apps for single-use services through Android. Plus: How a sports…
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Marketing / CommunicationsArticleOver 5 years old
On Social Media, Your Brand Is a Second-Class Citizen
And that's not necessarily a bad thing. Facebook's recent controversy involving its trending topics is yet another sign…
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Marketing / CommunicationsArticleOver 5 years old
Ad Blocking: Let’s Understand Why Consumers Do it
Rather than taking on ad blocking by using aggressive strategies, the World Association of Newspapers and News Publishers…
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Marketing / CommunicationsArticleOver 5 years old
Turning Temporary Tattoos Into Allergy Warnings
A Japanese restaurant association is using temporary tattoos to warn tourists about the potential dangers of soba-noodle allergies.…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Convincing Media to Cover Your Conference
Leveraging media outlets can be the best way to get the word out about your conference, and here's…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Instagram Debuts a New Look
Instagram's new logo got an instant reaction. Plus: Google launches a new mobile keyboard for iPhone users.
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Marketing / CommunicationsArticleOver 5 years old
How College Media Is Evolving in the Digital Era
In some ways, the college media space is a microcosm of the broader media sector. While print-based newspapers…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Slack’s New Login Tool
A new update to the chat platform takes cues from Facebook and Google to make logins to office…
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Marketing / CommunicationsArticleOver 5 years old
The Radiohead Guide to Getting Noticed Online
For years, the British rock band Radiohead has successfully marketed what would otherwise be difficult-to-package material for wide…
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Marketing / CommunicationsArticleOver 5 years old
Pharmacy Group Joins Zika Fight in Puerto Rico
With its new public education campaign, the National Association of Chain Drug Stores’ charitable foundation aims to raise…
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Marketing / CommunicationsArticleOver 5 years old
Get More From Member Stories
One of an association's most powerful tools for moving members to action is, well, other members. And, in…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Celebrates Meteoric Growth in Solar Energy
Solar energy is on a rapid ascent, and the Solar Energy Industries Association is using broad outreach and…
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Marketing / CommunicationsArticleOver 5 years old
Conversion Rate Optimization: Optimize Your Website
Turn passive web visitors into active members of your community with the latest marketing trend. Plus: how to…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: ‘Modern Family’ Gets an Association Friend
Phil Dunphy of Modern Family becomes one association's ideal pitchman. Plus: Google makes it easier for event attendees…
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Marketing / CommunicationsArticleOver 5 years old
Made in NYC: Groups Promote Their Economic Might
A recent campaign by the trade group Made in NYC is seen as a model for other organizations…
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Marketing / CommunicationsArticleOver 5 years old
A New Strategy for Event Social Media
At events, we use social media to engage with our attendees and to keep the hashtag flowing. Should…
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Marketing / CommunicationsArticleOver 5 years old
Stroke Association Introduces Education Campaign
The National Stroke Association launched program to raise public awareness around stroke and its symptoms.
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Marketing / CommunicationsArticleOver 5 years old
Associations Back Plan Boosting Native American Tourism
With the recent passage of a bill in the Senate, native populations in the continental U.S., Alaska, and…
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Marketing / CommunicationsArticleOver 5 years old
Member Marketing: Members Not Biting? Try a New Hook
Don't let your approach to member marketing stagnate—switch up your strategies every once in a while. Also: Dropbox…
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Michael Cummings
Michael Cummings Principal, Deco by Tate/Cummings New York City Michael Cummings first discovered marketing in high school when…
