Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Lessons From Periscope’s Big Moment in Congress
Personal live streams from smartphones worked around a rule that allowed shutting off public-access television footage on the…
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Marketing / CommunicationsArticleOver 5 years old
Why Is Your Association Still Sharing PDFs Online?
On many parts of the internet, PDFs are seen as a faux pas for most types of documents.…
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Marketing / CommunicationsArticleOver 5 years old
Tech Leading Americans to Leave Vacation Days Unused
Despite getting more paid time off last year than we did the year before, Americans barely used any…
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Marketing / CommunicationsArticleOver 5 years old
Ev Williams: Is Online Content Destined to Consolidate?
Ev Williams, a founder of three popular online services, has some fascinating thoughts about the open web. Also: why…
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Marketing / CommunicationsArticleOver 5 years old
Association-Approved Father’s Day Gifts
While Father’s Day may have been a forgotten holiday in the past, this year it seems dads will…
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Marketing / CommunicationsArticleOver 5 years old
After the Gold Rush: The App Store’s Relevancy Problem
As app stores have matured and solidified, the process of downloading new apps has fallen out of favor…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Don’t Give Away the Whole Cake
We explain what's wrong with making all your content available for free online. Also, 2016 MM&C attendees should…
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Marketing / CommunicationsArticleOver 5 years old
An Association Magazine Designed for Member Success
In December 2015, writer Chava Gourarie reported in a Columbia Journalism Review article that 204 print magazines launched…
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Marketing / CommunicationsArticleOver 5 years old
Consumer Technology Association Adds Twitter, Facebook
The two social networks, both of which have become publicly traded companies in recent years, help broaden the…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Correction, Please
Did a reporter get your story wrong? Here's why you shouldn't be afraid to ask for a correction.…
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Marketing / CommunicationsArticleOver 5 years old
Group Aims to Make Diamonds a Millennial’s Best Friend
The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Social Strategies for Local Chapters
Local chapters may not have the size of their large, better-known parent associations, but that doesn't mean they can't make…
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Marketing / CommunicationsArticleOver 5 years old
These Changes Could Redefine Your Instagram Experience
The Facebook-owned social network was really busy last week, as Instagram made its feed more algorithmically driven. However,…
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Marketing / CommunicationsArticleOver 5 years old
Groups Target Young Latinos With CPR Training Video
Latinos who suffer out-of-hospital cardiac arrests are less likely to survive, and the American Heart Association and the…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Tell a Story with a Solution Headline
Headlines that feature ways to address problems garner more clicks online. Plus: PETA brings back a Prince song…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: The Future of the ALS Ice Bucket Challenge
The ALS Association tries to find a path forward two years after the viral success of the Ice…
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Marketing / CommunicationsArticleOver 5 years old
Group on Antibiotic-Resistant Bug: “We’ve Been Waiting for It”
The Association for Professionals in Infection Control and Epidemiology knew a day would come when an antibiotic-resistant bacteria…
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Marketing / CommunicationsArticleOver 5 years old
French Cheese Board Launches NYC Boutique Shop
To highlight its key product, the trade group for all things French cheese has launched a brand new…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: There’s Always Room for Another Niche
A new website dedicated to nothing but breakfast highlights the importance of embracing niche content online. Also: Here's…
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Marketing / CommunicationsArticleOver 5 years old
On-the-Job Tech: The Tech Skills You Need to Boost
As technology evolves and association professionals require more tech tools to get the job done each day, the…
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Marketing / CommunicationsArticleOver 5 years old
Seven Questions for Commander Mark Kelly
Well-known astronaut Mark Kelly, whose twin brother recently returned from space, offers a few thoughts.
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Marketing / CommunicationsArticleOver 5 years old
CEO to CEO: Tech Tools
How is your association leveraging tech tools to pursue your mission?
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Marketing / CommunicationsArticleOver 5 years old
Association Group’s Rebrand: Call Us “Associations North”
The Midwest Society of Association Executives' recent name change, which evokes the three-state area that the association represents,…
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Marketing / CommunicationsArticleOver 5 years old
How the Coffee Industry Cut Through Jargon With Color
The Specialty Coffee Association of America uses its new flavor wheel to get everybody in the supply chain…
