Format
Articles
-
Marketing / CommunicationsArticleOver 5 years old
How an Industry Group Is Changing the Discourse
Looking to change public opinion on canned foods, the Can Manufacturers Institute sought a third-party partner—and has made…
-
Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Haiku by Hashtag
What’s the great idea? National Grammar Day Tweeted Haiku Contest Who’s doing it? American Copy Editors Society What’s…
-
Marketing / CommunicationsArticleOver 5 years old
Direct Marketing Association Boosts Cross-Device Tracking
A new initiative by the Direct Marketing Association has the potential to make targeted marketing driven less by…
-
Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: A Self-Driving Car Is Picking You Up (Soon)
Uber isn't just testing self-driving cars—it's actually putting them on the road in Pittsburgh. Also: Lessons from a…
-
Marketing / CommunicationsArticleOver 5 years old
Delta One Suites: Delta Airlines’ New Privacy-Focused Offering
With clear inspiration from a few global competitors, Delta Airlines creates private business suites for its international flights.…
-
Marketing / CommunicationsArticleOver 5 years old
Digital Certification: Associations’ Next-Generation Opportunity
Providing digital certification for members could help associations gain a long-term foothold online, leaders at two association-focused startups…
-
Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Twitter Brings Brand Fun in #PromotedStickers
Twitter gives companies the opportunity to bring fun to the social network, but it likely isn’t cheap. Plus:…
-
Marketing / CommunicationsArticleOver 5 years old
Newspaper Association of America: Lessons From a PR Stumble
The Newspaper Association of America wasn't out of line to criticize John Oliver's segment on journalism. But when…
-
Marketing / CommunicationsArticleOver 5 years old
Improve Chapters Through Engagement, Support, and Trust
The National Strength and Conditioning Association (NSCA) began nearly 40 years ago as a group of strength coaches…
-
Marketing / CommunicationsArticleOver 5 years old
Maintaining a Balance of Loyalty to Members and Advertisers
This week, Facebook announced that they’re blocking ad blockers, but they’re also keeping Facebook users in mind by…
-
Marketing / CommunicationsArticleOver 5 years old
Augmented Reality App Tries to Make Recycling Exciting
The Canadian Beverage Container Recycling Association’s new app doesn’t allow you to collect Pokémon, but its idea—which predates…
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Sensing a Business Travel Slowdown
Major travel-tech firms warn that business travel in the U.S. could hit a slump in the coming months.…
-
Marketing / CommunicationsArticleOver 5 years old
Country Music Association Brings Tunes to Greeting Cards
Last week, the Country Music Association and Hallmark Cards, Inc., announced a new licensing agreement, which would pair…
-
Marketing / CommunicationsArticleOver 5 years old
Onboarding: The Importance of Getting ‘Em on Board
Effective onboarding is critical to driving future engagement. Also: Facebook's got a new strategy for stopping ad blockers…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Did Google Open Up the SEO Floodgates?
A decision by Google last week has a lot of people in the world of search engine optimization…
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Book Flights on the Installment Plan
A new startup makes it possible for travelers to pay for their flights on an installment plan. Also:…
-
Marketing / CommunicationsArticleOver 5 years old
How Bad Is the Ad-Blocking Problem, Anyway?
New research from the Interactive Advertising Bureau points out that a quarter of all internet users already block…
-
Marketing / CommunicationsArticleOver 5 years old
How to Avoid Your Own Email Crisis
Leaked Democratic Party email exposed a simple fact: People gossip. But in today's cybersecurity environment, leaders would do…
-
Marketing / CommunicationsArticleOver 5 years old
Executive Summary: Kesha L. Willis
Kesha L. Willis, the marketing and communications manager for the Society of Breast Imaging Reston, Virginia, isn't opposed…
-
Marketing / CommunicationsArticleOver 5 years old
National Grammar Day Tweeted Haiku Contest: Haiku by Hashtag
The National Grammar Day Tweeted Haiku Contest lets copy editors tweet their love of grammar.
-
Marketing / CommunicationsArticleOver 5 years old
Tech Memo: Maximize Mobile
How well are you leveraging the small screen? A few thoughts on how you can maximize mobile for…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Problems With Hidden Fees
An association consultant breaks down the reason people hate hidden fees so much and why your organization should…
-
Marketing / CommunicationsArticleOver 5 years old
Influencer Marketing: Should You Work With a YouTuber?
Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience,…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Dangers of Workplace FOMO
FOMO isn't limited to TV shows or video games; it's also common in the workplace. That's not a…
